"how about we just start with a quick intro cool yeah thanks for having me my name is Laura I run a company called Shippo we power shipping for e-commerce what that means is we connect our customers wh..."

"how does your customer interact with shippo exactly so it's an API it's a restful api that they can integrate either they integrate the API or they use the dashboard that we've built on top of the API..."

"so what's a 3pl for people a third-party logistics provider okay and did you know anything about this stuff before 2013 when you guys started I do not Anna like I would never have imagined that I now ..."

"e-commerce by pure chance when trying to built an e-commerce store on the site together with my co-founder Simon we built an e-commerce store using Shopify it was a really easy solution and it was jus..."

"nothing comparable to Twilio or stripe in the shipping industry let's give that a try and were there other like kind of critical understandings that you didn't quite get in the beginning that now are ..."

"and this is what modern technology looks like let's build it like that I would say like we back then I'd say underestimated just how different the different shipping providers are there like there is ..."

"advantage job ok because who are your competitors right now so there are a couple of incumbents out there like stamps indicia Pitney Bowes yeah and then there is another company in this space called E..."

"leaving the valley as soon as I leave the valley I'm able to see or look at things from a different perspective I'm not in the nitty-gritty details anymore I don't really care about how it's being don..."

"necessarily even that technical yeah so I would say like small businesses is one area that we're selling into we're also selling into platforms and marketplaces and then anyone who wants to compete wi..."

"started you were talking about people you know like basically connecting all these things together now what are your thoughts on that I mean you said it wasn't a fully formed idea yeah but like yeah w..."

"available out of the box and how today ecommerce is all about like getting your customers to feel something for you to feel attached to your product yeah and I think we're seeing a lot of companies bo..."

"phenomenal job just making sure that their followers are being engaged on the right channel so channel set their active on and that it's not that corporate like it does not when I look at their their ..."

"have captured fewer sales because we weren't on Amazon because that discovery wise like I think it has like you know less than 10 reviews so I don't feel like we're getting sales that way interesting ..."

"think that like Amazon will like completely like take over all these prepackaged meal kits now like is that a thing that's actually brand differentiated or not so yesterday I saw one of my friends pos..."

"like they're in every vertical so I mean maybe they're just two different markets and so yeah like personally I am way too pragmatic I just get my groceries I cook what my mom taught me to cook okay c..."

"seeing in e-commerce is peer to peer selling that seems to be on the rise again people selling out if their own closets if we look at I don't know Poshmark vented Macari eBay whatever those are called..."

"you can get well you name it yeah yeah um as surprise dad just loot crate for instance is a big one that we're just looking at and that's it's a gamer specific box and then they're like sex toy boxes ..."

"they're giving you the first box for free but you have to give them your credit card number then they try to automatically afterwards yeah classic yeah I don't know if they're on the rice still it fee..."

"because they were dangerous and explodes we also saw like a huge rise in vape company signing up that seemed to be a thing then there was this couple months where people loved sending each other just ..."

"okay on-demand delivery I was just wondering if that if that trend was going like if folks are lobbying now to like get it like together within the state oh here's my favorite shipping fact out of som..."

"does not exceed 20 inches okay I'm wondering like what if it's growing while it's being shipped depends where it's being chefs yeah it's like 19 and a half inches and it takes like five days though th..."

"it's not not only about the discovery it's also yes we're shipping a couple like we're having wine as one of our segments but what that e-commerce store really want to go through the trouble of integr..."

"total sucker for this well next time you can just ask me yeah yeah do you guys do you deal with insurance too yeah we don't thing we have insurance on top of ship oh oh and the other thing that is qui..."

"your website mmm do you advise people on like best policies for handling returns because I often find that like all of these companies feel like it's their duty to like innovate on new ways to like ha..."

"that on their on their website mm-hmm okay yeah I think yeah the most famous one is REI I guess like people were buying things off eBay from like 15 years ago and returning it all right exactly I mean..."

"inefficient that technologies aren't great there there is not that much competition so it's easy to innovate in that space and to to write on the e-commerce growth wave and then just in terms of peopl..."

"really like depending on what that person's like like I don't like I like straightforward communication I don't like a sandwich some people and that's effective with me but then with other people you ..."

"and then I don't want to put that weight entirely on me I'm hoping that the senior leaders my company can meet me halfway and help me with achieving my goal of like praising people more as well so whe..."

"this is enough antics for me no no no it's um let me think about it it's like on a to stick with that that example about praise so I've been trying to hire people who are complementary to me who are l..."

"would what inspired me the most was like back then when he founded the company communication wasn't like it would there was no cloud no internet like communication was a synchronous he had to write an..."

"they sometimes get under in these like stories that are that are mostly harassment related these stories need to be told don't get me wrong they should be told people should be like held accountable f..."

"either causing people to spend too much time which wants money right now and then any type of infrastructure business I'm like a big fan of that on the more general side I would say for us like at the..."

"start-up but how did you figure out what was the important stuff to focus on at the very beginning it was mostly customer feedback like we were able to develop a bigger vision a little later in the pr..."

"Francisco oh okay so I normally run in Golden Gate Park from I live in Lower Haight so from Lower Haight into Golden Gate Park and then if possible I do like running at Crissy fields as well but it's ..."