Spotting Ecommerce Trends in Shipping Data - Laura Behrens Wu
Sep 4, 2017
Key Takeaways
Shippo provides an API that connects e-commerce stores to multiple shipping providers, which helps optimize shipping decisions and improve conversion rates.
Offering free and fast shipping has become a consumer expectation due to the influence of services like Amazon Prime.
Understanding shipping logistics and technology was a learning process for Shippo's founders, who started without expertise in the field.
Successful e-commerce today often involves differentiated products, strong brand storytelling, and strategic use of social media for customer engagement.
Building a tech solution for shipping fills a significant gap in the e-commerce ecosystem, similar to platforms like Stripe and Twilio in their respective fields.
Personal branding and customer loyalty can be enhanced through thoughtful packaging and the unboxing experience, impacting social media shareability.
Peer-to-peer selling platforms are on the rise, capitalizing on personal connections and storytelling for second-hand goods.
The return process is a crucial aspect for consumers and businesses, with ease of returns potentially influencing purchase decisions.
E-commerce businesses benefit from capturing cart abandonment insights, which Shippo helps alleviate by optimizing shipping logistics.
Shippo does not provide free trials, as every interaction involves actual shipping costs, underscoring its practical approach to business.
Investors are becoming more interested in logistics and infrastructure businesses as they emerge as critical components of modern commerce.