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The Rise of DIY Political Communication
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Conducting political business on entirely new stages of interaction, preferably those controlled by the politician rather than media intermediaries, is a key component of political charm. As Julia explains, Jacinda Ardern exemplified this approach, regularly communicating via seemingly impromptu, intentionally unpolished Facebook live videos. Full episode: https://www.youtube.com/watch?v=QRn4KFnzhAs&t=22s Transcript: https://newsletter.osv.llc/p/charming
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Restaging Political Interaction
Julia discusses the concept of 'restaging' in political communication, highlighting how politicians like Jacinda Ardern utilize unconventional platforms for direct engagement. By using live videos from casual settings, such as her car, Ardern breaks away from traditional political briefings, creating a sense of continuous access and relatability for her audience. This approach exemplifies a shift in how political messages are conveyed, emphasizing authenticity and personal connection.
"there's restaging when you create a whole new stage of interaction so just in the AR that you mentioned for instance love to take live videos sitting in a car and saying such a p schedule you know I c..."