Conducting political business on entirely new stages of interaction, preferably those controlled by the politician rather than media intermediaries, is a key component of political charm.

As Julia explains, Jacinda Ardern exemplified this approach, regularly communicating via seemingly impromptu, intentionally unpolished Facebook live videos.

Full episode: https://www.youtube.com/watch?v=QRn4KFnzhAs&t=22s

Transcript: https://newsletter.osv.llc/p/charming