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Hiten Shah has built multiple SaaS companies including Crazy Egg, KISSmetrics & FYI. In this conversation, we discuss the future of remote work & lessons learned from building, investing & advising 120+ companies.

You can check out the full analysis Hiten and his team published here:
https://usefyi.com/remote-work-report/

63% of US companies now have remote workers and 96% of remote workers would recommend working remotely to a friend.

But what does "remote work" actually mean?

Many people think of digital nomads galavanting around tropical islands while fitting in some Wifi connected work time – or freelancers working out of trendy coffee shops.

But as Hiten and I discuss, most of us are already participating in some form of "remote work".

Whether that's a remote meeting we have with external partners, flexible work schedules or simply, "working from home" – this is an important macro trend that is going to impact all of us as the nature of work continues to evolve.

Five Things To Listen Out For:
(1) What remote work really means – Hiten's team did a deep dive to uncover what remote work means in practice

(2) Understanding intent through keyword research – how Hiten used keyword research to understand the specifics around what people are really looking for

(3) Facts vs Feelings – mental frameworks to separate facts and feelings to make decisions

(4) Dealing with loss – the lesson Hiten's dad shared when his mother passed away at a young age and how that has helped shape him today

(5) Why words matter – the difference between "self-funding" and "bootstrapping"