
35 segments available
So... about those bots. Bots bots bots. Bots! In this episode of the botcast, a16z partners Benedict Evans and Connie Chan -- along with Chris Messina, longtime advocate of the open web and more -- pull apart various threads related to the topic of bots, mobile, and beyond: the (evolution?) from web to apps to messaging to bots; chat as an interface; “conversational commerce”; and so on. They also discuss why framing messaging through the lens of WeChat both reveals useful things (what works/ might not work) and not-so-useful things (such as seeking the “WeChat of the West”). More importantly, how can we keep bots, and what they represent, in perspective -- beyond the fad? Especially when it comes to considering innovation on the 'web' vs. 'mobile' (remember the mobile browser!) and when it comes to removing friction (vs. adding limited interaction). What contexts (like customer service) are most useful for thinking about bots? And how can we even know, given it’s early days yet and we haven’t moved much beyond the command-line interface... Finally, as computing moves outside the classic work-centric paradigm to room- and urban-scale, how do we think about integrating online and offline, ubiquitous and “diffuse” computing through bots?
In this segment, the hosts introduce the a16z podcast episode focused on bots, featuring experts Benedict Evans, Connie Chan, and Chris Messina. They set the stage for a discussion on the evolution of technology from web to apps to bots, emphasizing the significance of messaging and conversational commerce in today's digital landscape.
"hi everyone welcome to the a 6nz podcast today we're talking about guest spots and to cover that topic and all its wonderful glory we have with us Benedict Evans our in-house analyst and expert on all..."
The conversation shifts to the recent Facebook F8 event, where the hosts discuss the announcement of a platform for bots within Facebook Messenger. They explore the implications of this development, including how it represents a broader trend in messaging and the potential for bots to enhance user interaction beyond traditional command-line interfaces.
"week so it focuses on the news that came out around messenger and BOTS a platform for BOTS as a lens to have a broader conversation about many different threads around BOTS everything from chat as an ..."
The hosts delve into what constitutes a bot, explaining how Facebook's platform allows brands to communicate with users through interactive messages. They highlight the sophistication of these bots compared to older SMS services, discussing the potential for richer user experiences through enhanced interactivity.
"talk about what that news is but also more broadly like why are bots in the conversation and also just this I mean do you guys even agree with this notion that there's like it's like it was a web and ..."
This segment focuses on the major industry trends surrounding bots, including advancements in AI and natural language processing. The hosts discuss the search for new runtimes beyond the web and mobile apps, emphasizing the need for better user acquisition and engagement models in the evolving landscape of digital communication.
"you would with like an SMS service that you might have been using 15 or 20 years ago you get a little bit more of kind of an interactive model and so they've launched there's a payment multiplier in t..."
The discussion turns to Facebook's strategic positioning within the bot ecosystem, particularly its reliance on mobile operating systems. The hosts analyze how Facebook and other platforms navigate the challenges of user acquisition and engagement while operating on top of Android and iOS, raising questions about the future of bot interactions.
"apps is well how do we get people to install our app and so the sense of if it's well is if it's just a chat board inside messenger or WeChat or something then you don't have to get people to go to th..."
The hosts compare Facebook's bot initiatives to WeChat's official accounts, discussing the evolution of these platforms. They explore the initial challenges faced by text-based chatbots and the importance of creating engaging user experiences that go beyond simple conversations, particularly in the context of commerce.
"talking about the first two so what do we think about the Facebook product itself I felt like it's almost like we've been talking about when his facebook gonna copy WeChat for so long that it's like i..."
In this segment, the hosts critique the effectiveness of chatbots in commerce, arguing that many transactions do not require conversational interfaces. They emphasize the need for bots to serve as shortcuts to richer web experiences rather than relying solely on dialogue, highlighting the importance of user efficiency in online shopping.
"aside from that because that's an instance where I feel like I want someone listening I want to pretend that there's someone on the other side and things like travel agent or personal shopping somethi..."
The conversation shifts to the role of identity in enhancing user experiences within messaging platforms. The hosts discuss how Facebook's knowledge of user identities can streamline transactions, while also questioning the limitations of chat interfaces compared to more immersive web experiences.
"it's like everything needs to be about now well there's some interaction patterns where that's going to work really well like if you want if you want if you placed an order online and you want to chan..."
The hosts explore the concept of separating canvases for delivering services, discussing the advantages and constraints of chat versus web interfaces. They highlight the need for a nuanced understanding of user behavior and the effectiveness of different channels in providing seamless experiences.
"why the transaction ends up taking longer in many cases well I think it's important to mention though that the chat bubble is relevant in the sense of identity because part of what messenger announced..."
In this segment, the hosts reflect on the future of conversational commerce, acknowledging the limitations of current chatbots while recognizing the potential for improvement. They discuss the importance of design and user experience in shaping the effectiveness of bots in various contexts.
"experience that's also persistent across devices and does have some sense of who they are so the web require being in the chat so so I feel like one of the things that would be really interesting I th..."
The hosts conclude by discussing the integration of services through platforms like Baidu Maps, emphasizing the potential for native interfaces that enhance user experiences. They explore how different channels can be leveraged to create better acquisition paths and improve overall service delivery.
"richness of that channel when you go to the Amazon homepage it's and you're logged in it's a very personalized experience and everything is on display if I go into a chat context that is not the case ..."
The conversation shifts to Facebook Messenger and its lack of a social acquisition model for commerce vendors. Despite the platform's popularity, it fails to provide a robust mechanism for service discovery and user engagement, contrasting with the more integrated approach seen in Baidu Maps. This segment emphasizes the challenges of using Messenger as a commercial platform.
"there's no this isn't giving me that's that's entirely true I mean for one thing the thing that is different about searching in Facebook unlike Google for example is that it's all sort of either filte..."
This segment critiques the common comparison of WeChat to Western messaging apps. It argues that WeChat functions more like an operating system or browser, enabling a wide range of services beyond simple messaging. The discussion highlights the importance of understanding the unique functionalities of different platforms rather than forcing a one-size-fits-all narrative.
"it's not fair to classify it as a chat application and it's not fair to draw all the conclusions that we chat has achieved and say that all messaging apps can achieve that because we chat is much more..."
The speakers explore the potential of Facebook Messenger as a low bandwidth solution for reaching users in developing countries. They discuss how Messenger's features, such as checkout plugins, can facilitate commerce in environments with limited internet access, contrasting it with the heavier web experience that often fails to engage users effectively.
"are people actually going to use right and so I think given the numbers at Facebook announced yesterday and the growth of messenger the numbers you mean the fact that the use of messenger is like so m..."
This segment delves into the critical role of payment systems and user identity in the success of online platforms. The discussion highlights how WeChat's integration of banking credentials enhances its commerce capabilities, while contrasting it with the challenges faced by Messenger in establishing a similar ecosystem.
"great experience and then I suppose what but what I was going to get at is that they went from that and on the desktop messenger was this sort of interesting little add-on that they built it was almos..."
The conversation shifts to Facebook's impact in emerging markets, particularly in regions like Burma, where mobile access has surged. The speakers discuss how users engage with Facebook without a strong connection to their identity, using it primarily for entertainment rather than commerce, and how this behavior may evolve over time.
"if you think about all the apps out there that already have your payments credentials and a login and high frequency they actually have a leg up as opposed to facebook Messenger I'm pulling this off s..."
In this segment, the speakers consider how platforms like Snapchat and Kik may evolve as their user bases mature. They discuss the potential for these platforms to develop more serious functionalities for payments and transactions, reflecting on the broader implications of user engagement and identity in the digital landscape.
"persisting across devices with payment information attached the web has completely failed so it's interesting you talk about identity so this is great piece about Facebook in in Burma talking about ho..."
The discussion focuses on the differences between web apps and bots, emphasizing the need for a clear understanding of their functionalities. The speakers argue that while Facebook Messenger has potential, it must overcome significant challenges to effectively serve as a platform for commerce and user interaction.
"that then eventually becomes a platform that becomes more valuable over time I mean the the contrast that you might draw then is like with snapchat or with kik for example kik is used much more by tee..."
This segment revisits Baidu Maps as a case study for effective local service discovery. The speakers highlight how its focused approach to local services contrasts with the broader, less effective search capabilities of platforms like Messenger, underscoring the importance of context in user experience design.
"term so one question I have is you know Chris you were working up to this argument about why conversational Commerce one question I have is I think and I think all three of you guys disagree about thi..."
This segment discusses the potential for Facebook Messenger to empower small merchants by facilitating direct communication with customers. The speakers highlight the advantages of using Messenger over traditional apps, particularly for businesses that struggle with app discovery. They emphasize the importance of creating interactive experiences that are accessible and cost-effective for smaller businesses, suggesting that Messenger could be a game-changer for local commerce.
"some other thing all you've done is just move the problem and say bye that's why I think body maps is interesting because you are actually solving a problem because you're just constraining it to loca..."
The speakers delve into the evolving landscape of user engagement through messaging platforms. They discuss the challenges of getting users to install apps and the potential for bots to create rich interactions without the need for app downloads. This segment highlights the importance of user experience and the need for platforms to provide seamless interactions that prioritize user convenience and engagement.
"them not by using the phone not by going through a teen teen not by going through Verizon or whatever but simply going through messenger and through the Facebook page that they already have that is ac..."
In this segment, the discussion focuses on the need to redefine how bots interact with users. The speakers argue for a shift in perspective, emphasizing the importance of providing users with powerful, frictionless experiences. They explore the balance between user control and the capabilities of bots, suggesting that the future of bot interactions lies in creating intuitive and engaging experiences that do not overwhelm users.
"gonna take time but I think it's a better answer in a better solution then go hire some consulting agency to build you some fold the spoke app that you know people will download once and forget about ..."
The conversation shifts to the challenges of delivering rich user experiences through bots and messaging platforms. The speakers discuss the limitations of current bot capabilities and the need for a more integrated approach that combines the strengths of web and messaging. They emphasize the importance of creating engaging interactions that do not require users to navigate complex app installations.
"to change my flight that I can just very easily like just go right into and and and say like hey this is my new time I think that's exactly I mean there's different priorities conflicting here because..."
This segment explores the dynamics of control and user agency in messaging platforms. The speakers discuss how messaging apps can empower users by allowing them to block unwanted interactions, contrasting this with traditional web experiences. They highlight the importance of user choice in shaping the future of messaging and bot interactions, suggesting that platforms must prioritize user preferences to foster engagement.
"having to get people an app installed well but I think that you're solving this from the wrong perspective which is on the flip side of it from the users perspective how do I get the most possible pow..."
The discussion turns to the future of content formats and acquisition models in the context of messaging and bots. The speakers analyze how different platforms create unique content experiences and the implications for user engagement. They emphasize the need for innovative approaches to content creation that resonate with users, particularly as messaging becomes a primary mode of interaction.
"but any platform that enables those web views could block it too right and and WeChat for example there's there's all kinds of rules around how often an official account can even message it yeah I thi..."
In the final segment, the speakers reflect on the importance of authenticity in messaging interactions. They discuss how platforms like Snapchat foster genuine connections through raw, unfiltered content. This segment underscores the need for messaging platforms to prioritize authentic user experiences, suggesting that the future of engagement lies in creating spaces where users feel comfortable sharing and interacting.
"all of them are controlled by people and I think you know you can look at snapchat video is exactly the same as instant stories or Google amp in a funny kind of way even though one is that the bandwid..."
This segment explores the restrictive nature of messaging platforms like Messenger, which, despite their limitations, offer a unique opportunity to regain user attention. The speakers discuss the balance between user experience and publisher control, highlighting how the monetization of social media can lead to user abandonment and the need for brands to adapt to changing consumer expectations.
"all of this crap that we've created and the control is moved from the publisher yes that's right it's not about the users control it's about the publishers it's the experience and it's like I guess wh..."
The discussion delves into the concept of conversational commerce, where traditional communication platforms are now integrating commercial entities. The speakers highlight the shift in user expectations as they begin to interact with bots and brands in a more conversational manner, moving away from static content towards dynamic interactions that enhance user engagement.
"about this in isolation because it's not like these other elements the web and everything else go away it's just like this is now adding a rich exactly sort of adding a rich a richer way of now intera..."
In this segment, the speakers speculate on the future of bots and their potential to create personalized interactions akin to relationships with virtual assistants like Alexa. They discuss the challenges of current bot technology and the need for bots to evolve into more relatable and engaging entities that users would want to interact with regularly.
"they've done you know the things that they've killed they killed because the users didn't like it but you know it's funny because you just said that all the power exists on the platform and yet Facebo..."
The conversation shifts to how bots can seamlessly integrate into users' daily lives, emphasizing the importance of mobile networking and messaging as a robust platform for interaction. The speakers discuss the potential for bots to facilitate spontaneous purchases and interactions, highlighting the advantages of messaging over traditional web browsing.
"new paradigm for releasing and launching services features and tools in a way that previously people didn't have that expectation and so that's the shift that I see in terms of this new runtime and th..."
This segment focuses on the role of messaging as a shortcut for users to engage with brands and services. The speakers argue that while conversation may not always enhance transactions, the ability to message brands directly offers a more accessible and immediate way for consumers to interact, reflecting a shift in how commerce is conducted in the digital age.
"can participate I guess I didn't say that as one if that's the definition of conversational commerce that is not new because it's existed in Asia for many many years totally and that's why it's new he..."
The final segment discusses the evolution of user engagement through messaging platforms, comparing them to traditional RSS feeds. The speakers emphasize that while conversation may not be the primary focus, it serves as an invitation for deeper interactions, ultimately reshaping how users connect with brands and services in a more integrated and meaningful way.
"interesting to me about this is that again it's it's actually sort of bringing these these services and brands and bots or whatever it is into your world in a way that people who are not super familia..."
This segment delves into the complexities of achieving personalization in customer interactions through bots. The speakers reflect on their experiences with brands like Virgin America, discussing the importance of building meaningful relationships and the challenges brands face in delivering personalized service. They argue that while some companies, like Amazon, have made strides in personalization, many others struggle to create a resonant customer experience, highlighting the need for brands to simplify their interactions.
"messaging context robust and so from here because there is that behavior now you can build on it you just describe like being able to recall the name of the website that really is just a shortcut and ..."
In this segment, the conversation shifts to the evolution of computing from traditional office environments to urban-scale interactions. The speakers discuss how mobile devices and ubiquitous networks are changing the landscape of computing, leading to a new era of diffused computing. They emphasize the importance of simplifying user experiences and the potential for bots to facilitate seamless interactions in both online and offline contexts, marking a significant shift in how we engage with technology.
"I guess my question in my thought is that well if you strip away all the other trappings of pretty things and bells and whistles on the web to just being about a conversational channel that actually f..."
The final segment serves as a cautionary note for developers in the current bot-building frenzy. The speakers urge creators to critically assess whether chat functionalities genuinely enhance user experiences or merely add friction. They advocate for designing bots that prioritize efficiency and direct users to richer web experiences, while also considering how these bots will integrate into offline environments. This segment underscores the need for thoughtful innovation in the bot ecosystem.
"stages of this shift I think I'd like to basically give caution to some developers because there is this kind of gold rush to build a bot right now to really think whether in the bots that they're cre..."