"I think you see on the team at linear that a lot of people don't see which is that there's not actually a trade-off between speed and quality people talk about this as if there were a trade-off becaus..."

"how you and your team operate if you enjoy this podcast don't forget to subscribe and follow it in your favorite podcasting app or YouTube it's the best way to avoid missing future episodes and it hel..."

"integration nonan thank you so much for being here and welcome to the podcast thanks for having me I'm a longtime listener and and reader so it's uh really a treat to be here I want to share something..."

"first question I want to get into is something that I think you see in the team at linear sees that a lot of people don't see which is that there's not actually a trade-off between speed and quality I..."

"terms of speed is the speed there moving quickly on each of those iterations like what does speed look like when you say it can be done quickly and high quality what do speed look like uh speed what i..."

"the first week yes yeah yeah I guess how how can you do that because most teams can't do that most teams need to research design build okay cool we have something and a month later what allows you to ..."

"kind of example like if someone's making modifications in your house and it's taking forever like one you're you're in a hotel and also the the the bills are adding up the other example use when we we..."

"number one to linear success I'm going to take some notes Here is get uh new feature product ideas out to people as early as possible say in the first 10% of the amount of time you've allotted and the..."

"it's something you spent a lot of time thinking about maybe give us a glimpse into some of the conversations you have internally when there's these feature requests like oh I need single sign on with ..."

"so when you when you see people saying like wow you know linear is so much uh faster it's so much easier to use it makes my my work so much more enjoyable like this is the reason because we have not t..."

"the data can't possibly be correct so I think for us it's like it's a very easy decision when it comes to that particular uh category of feature request I love how simple and clear that is basically y..."

"longterm uh holding the line on this is that right so it is but I also think that there's not as much pressure as as you would expect right to do these kinds of things there there are basic scaling th..."

"not getting this yeah and and and thing is it's not everything you want right because like if people come with a laundry list and it's like laundry list here's here's 10 things I want you're like do y..."

"other segments uh because I think we this year especially we reached a Tipping Point where you know I think with with software so much of of the buying decision is is based on uh almost like a brand t..."

"podcast and this is exactly what crossing the chasm looks like he talked about basically you need someone that's across the CM like a later adopter that isn't the person that's uh I love new stuff and..."

"we really think about and discuss these things this connects with the way I think about my newsletter is uh I always try to answer the question a very specific like a person actually asked not a gener..."

"you have a heris of how often you need to hear something for you to could be dis convinced this is worth investing in you know people may hear this oh one Bob Bob wants this featured that doesn't make..."

"thread that's coming through so far across a lot of these examples is getting to the uh the person the specific person using the thing and making them happy and making sure the ask is going to solve t..."

"one-on-one conversation with the rep they can like have some kind of evidence that we've been doing stuff for them like all this kind of stuff like okay cool like that's that sounds like a very useful..."

"this it's like okay obviously this like seems like an obvious solution of course 40% of people telling me they have customers uh in reality most of the time if you hear from a bunch of your customers ..."

"like okay great I understand the severity of your problem at this point right like like what is the actual sort of emotional veilance that is motivating whatever you're telling me and it takes a littl..."

"get you keep asking questions to understand what it like the moment they felt bad about something in this case the deadline yeah and it's you know and if you if you ask someone that in that last story..."

"to kind of respond to it and uh in a in a sort of organized you know manner right and I I think this you know this kind of automation this this feature it came out of two different feels people were h..."

"all in one place here's how your workflow could look scale content with Dynamic pages and reusable assets effortlessly FastTrack projects with built-in marketing Integrations like meta Capi zapier Goo..."

"to add you know the the the part we said like focus on uh focus on user I I think it's it's maybe a little bit more solid than that there's there's a Nuance which is like find where the incentives are..."

"anything along those lines that you might want to share yeah I mean I I can tell you a little bit about how we manage our backlog which I think actually ties directly into this we at any given moment ..."

"amount of you know personnel and resources and I need to deploy them in such a way where we can you know theoretically accomplish our road map but also we don't get blocked by some bottleneck that we ..."

"on it I think what's also useful here is you all keep your team very small intentionally and being constrained uh keeps you from taking on these things too early because uh you don't have the engineer..."

"we ask a question which is like okay how how extreme can you take it like you're designing a a product you're trying to come up with a solution like what's the most outrageous version of this along so..."

"uh let's talk about an example of this because this feels awesome yeah I I can I can talk to an example actually is it okay if I I demo something absolutely let's do it show and tell let do that right..."

"but it also ended up like leaving behind like a whole bunch of you know uh like a paper trail of things you change your mind about right like you've probably had this happen in like uh document tools ..."

"about that I I think for a lot of companies it's you have to you know ask like what is the what is the promise that your your product or your business is making people you know it might be you always ..."

"obviously this is the solution that's how the way this should feel yeah and to your point it was not an obvious solution when you started thinking about it yeah I mean the best Solutions are always ob..."

"the tool defaults are interesting so it's you're basically buy into a way of working when you're adopting a piece of software not just have this problem and need solved yeah exactly and I I think the ..."

"good feedback cycle uh between those three disciplines what I've seen you uh refer to this way of working as is a double triangle which is I think a complement to like the PM engineer designer talk ab..."

"PM in the middle and then you have engineering product design and then sales marketing product management on the other side PM was always in the middle indeed uh but I think that's true from the persp..."

"look like when someone is more uh is in this double triangle working more closely with sales you talked about being on sales calls what else there can you share of just like here try these things I I ..."

"marketing the writing the the emails the headlines the website yeah yeah exactly and it's I I know like the word product marketing is also so overloaded they do so many different things and but that i..."

"compared along a single Dimension with everyone else and everyone who's hiring PMS just like when they're hiring execs they're they're they're kind of hoping that they bring them on to solve some burn..."

"you're just like one of in people and you want to make yourself a little bit of like just you versus the field right like you are the solution to a problem and then everyone else is a you know sort of..."

"interview process and someone um you know you know someone's asking you a question they goes you have any questions for me like you can ask them like what are your okrs this quarter how can someone he..."

"getting hired but also like doing a really great job on the other end of it and you talk about how like pretending you have the job pretend you actually have this job as part of the interview process ..."

"it seems like they're you know they're really with it like no one else is gonna have that piece of feedback so during the during the debrief process and just asking that question alone will show them ..."

"pzero problem and like everything else has to not matter in comparison to the deadline because that that's the that's the only way you're going to be able to signal to the team and also to all the sta..."

"know it makes me go crazy when I hear people say that in in all honesty um you know I I with with marketing communication customers you basically have a limited amount of of opportunities to do so rig..."

"could see the sales uh marketing go to market element of your job coming out there uh I imagine everyone that's in that feeli is like yes this is exactly right maybe just a last question along this li..."

"cutting scope another is just people spending more time estimating to have more accurate deadlines you invest in that how do you think about just like for an engineering team to commit to a deadline h..."

"from the way most companies operate uh Nan this was everything I was hoping it be I think this is going to help a lot of people build much better product uh which would be good for the world if more p..."

"round uh are you ready uh yeah let's do it okay let's do it okay first question what are two or three books that you have recommended most to other people I I think the one book that I recommend the m..."

"everything and there's a reason things aren't great and and they can be improved yeah I mean I I I saw this the other day I was at a cafe uh in my neighborhood and I saw a kid rip a handle off a door ..."

"okay cool but still really good and on Netflix okay cool do have a favorite product you recently discovered that you really like I didn't Discover it but I discovered a a version of it that was really..."

"this amazing what a unique pen Choice two more questions do you have a favorite life motto that you often come back to and find useful in work or in life the the correct amount is too much minus one a..."

"exactly final question you worked at everlane for a number of years and uh you shared the rough idea of a story around a shirt maybe our bestseller that they have now uh and how you helped create a be..."

"it's still going like originally it was just white now there's like 20 Colors oh man I love how many Industries you have worked in fashion data analytics project management I don't know what's next th..."