YC Partner Kevin Hale covers the first principles of conversion, one of the main drivers of growth for your startup, and how you can improve it starting with your landing page.

Transcript and lecture slides here: https://www.ycombinator.com/library/6l-how-to-improve-conversion-rates

This lecture is part of YC's Startup School, a free online program and global community of founders. Register and join the community at https://www.startupschool.org/

Timestamps
0:00 Introduction
1:04 Benchmarks
3:28 The knowledge gap
5:05 How do I get users to push the button?
11:00 Real-world examples