
13 segments available
What if you could bring the best version of yourself to everything you do everyday? What if you could get the most out of your mind and brain -- or more scientifically, your "cognitive performance" -- without going to those old addictive standbys like coffee or RedBulls? The promise of nootropics or cognitive enhancers is to help us work better and more productively (for example, through more stamina and working memory); stay more awake and alert (without the sudden jolt of coffee); sleep better; and even protect our brains against cognitive impairments or neuro diseases like Alzheimer's. Geoffrey Woo and Michael Brandt, the founders of Nootrobox, believe that nootropics are possible for everyone -- not just for a select or hobbyist fringe of society -- and that part of that mainstreaming will involve a lot of hard science, hard data, and frankly, good user experience and better packaging of raw components ... the same things, in fact, that helped mainstream personal computers from the days of the early hacking at the Homebrew Club to Apple and the world of mass computing today. But how does nootropics move beyond a community movement ... and how does it fit into the context of other trends such as biohacking, quantified self, and more? Is the human body really the next 'platform'? All this and more on this episode of the a16z Podcast.
The podcast introduces the concept of nootropics, cognitive enhancers that can improve mental performance. The hosts discuss the relevance of nootropics in the context of broader trends like biohacking and the quantified self, drawing parallels to the early days of personal computing.
"hi everyone welcome to the a 6 & Z podcast today we're talking about a really interesting trend nootropics it's basically supplements that people can take to enhance your cognitive performance and we'..."
Geoffrey Woo and Michael Brandt, co-founders of Nootrobox, introduce themselves and their mission to enhance cognitive performance through nootropics. They emphasize the importance of productivity and how many people rely on coffee to boost their work efficiency.
"conversation we brought the founders of nutri box which develops manufactures and distributes prepackaged nootropics which are currently in the form of pills for baseline cognition staying awake and s..."
The discussion shifts to the limitations of coffee as a cognitive enhancer. The hosts explore how nootropics can provide a more balanced approach to enhancing cognition, focusing on relaxation, stress reduction, and improved memory without the jitters associated with caffeine.
"Wu co-founder and CEO of neutral box I'm Michael Brandt I'm co-founder on neutral box hi I'm second thoughts about now I'm a partner here at a 16 Z so you guys are working on a problem that I think a ..."
Geoffrey explains the three main pathways through which nootropics operate: increasing neurotransmitter levels, enhancing blood flow to the brain, and providing neuroprotective effects. He discusses the scientific basis for these compounds and their potential benefits.
"lot of times people find that it can make them overly active or have a hard time focusing on things that maybe when it comes to purely stimulating your cognition that just like a jolt of energy isn't ..."
The conversation delves into the scientific research supporting nootropics. Geoffrey addresses concerns about the legitimacy of these supplements, highlighting the rigorous studies that validate their effectiveness and the importance of understanding their origins.
"has to go into proving a single drug in years of repeated studies for those the other you know kind of avenues to improving cognitive performance how do we know they work our process has been sort of ..."
The hosts discuss the pharmaceutical industry's role in the nootropic market. Geoffrey explains why many nootropic compounds are not prescribed by doctors, focusing on the lack of patentability and the implications for accessibility and research.
"work with at neutral box but that raises the question if these supplements are actually so effective how come they're not prescribed by doctors the pharmaceutical industry is a very interesting one wh..."
Geoffrey and Michael share their experiences with supplement manufacturing and the lack of transparency in the industry. They emphasize the importance of knowing what goes into nootropic products and the need for open-source formulas.
"that class of compounds that are regarded as supplements and generally regarded as safe there's increasing research on how those things actually can drive cognitive improvement but there's they're not..."
The discussion highlights the vibrant nootropic community, particularly on platforms like Reddit. Geoffrey describes how users share their experiences and 'stacks' of nootropics, drawing parallels to the DIY culture of early computer enthusiasts.
"just critical to your health decision-making so soccer here inside a 16 see you surfaced the nootropic community to ask me this all aware of you know what they were all up to where are those discussio..."
The hosts explore the potential of nootropics to become mainstream, comparing them to the early days of personal computing. They discuss how nootropics could lead to significant advancements in human enhancement and cognitive performance.
"enhancement that there's gonna be multiple billion-dollar companies in the space that there's gonna be real really interesting stuff really novel new science ways of understanding our body and ways of..."
Geoffrey introduces innovative product ideas, including chewable coffee cubes. The conversation emphasizes the importance of unique form factors and the need for objective metrics to measure the effectiveness of nootropics.
"require your doctor's prescription I mean regarded is that by the FDA is as safe and and sellable as supplements you can pick it up at 7-eleven you can sell it online you can just buy it so if these p..."
The discussion shifts to the role of data in personalizing cognitive enhancement. Geoffrey and Michael talk about the potential of using smartphones and sensors to track mental states and improve cognitive performance through data-driven insights.
"individuals are able to access due to just the devices in their pocket or ancillary devices to that that can measure your posture your breathing your foot steps per day your heart rate and one of the ..."
The hosts discuss the subjective experience of using nootropics, contrasting it with the overstimulation from energy drinks. They explore the idea of achieving a 'flow state' and how nootropics can help users access their best cognitive performance.
"your daily routines yeah sometimes supplements may work for some people but no others but we at the moment have a way of telling what supplement will be right for you and with data you can change that..."
The podcast concludes with a discussion on the societal implications of widespread cognitive enhancement. The hosts consider how nootropics could democratize access to improved cognitive abilities and the potential for a more intelligent society.
"mount and jumping off of half pipes but when you think of hitting flow state with your mental output it looks more like a surgeon or a chess master so there's a sense of alertness but it's not a overl..."