"I want you to hold this in your right hand and smell inside of it and I want you to hold this in your left hand and smell inside of it and I want you to look at them can you tell the difference betwee..."

"Plum and in this this vial this kind of clear liquid is probably thousands or tens of thousands of sniffs worth of this one moment of biting into a fresh summer Plum and then what we're showing here i..."

"we use AI but when it's applied to ol faction we call it oi or olfactory intelligence so we use oi to design new molec tools which we then synthesize with our synthetic chemistry team smell them they ..."

"smell of you know a clean kitchen uh was created from some of these ingredients so 90% of the products in your home have a fragrance and every single one of those fragrances was crafted by an individu..."

"we're doing uh with this scent is this is a scent that we custom design for a Creator so someone who has a very large active audience on Instagram has like a really great Rapport and a brand frankly b..."

"what's called a brief so a brief um in other Industries would be called a request for proposal or an RFP and it can be anything so it's actually very very free form in this industry that itself could ..."

"and you say actually I want something that's really custom so you know what you you're a sophisticated buyer you say don't give me a library sample now you're looking at like a 12 to 18 month process ..."

"that um so we can design a fragrance this is like a internal beta so we have a a tool so let's make would you want to make a Colossus fragrance sure great all right so um a fragrance for Colossus what..."

"you know minutes how long do you think it will be until there's literally something sitting here that the the feedback loop is more or less instantaneous the mountain peak is something you can hold in..."

"you're shoving the smell through that cable and what you're trying to make this smell do is um like runners in a marathon so every molecule in that scent is all clumped together and you experience tha..."

"software so that's a part of our oi system so how much does the uh individual Atomic unit of smell differ from the combinations like if I think about like the color like primary colors or something th..."

"you know an osmo machine yeah I'll show what what we're doing so these machines are great and what we're not going to do is we're not going to change the hardware because there's about a there's 12 no..."

"bready radish or something like that do you yourself have an abnormally good sense of smell you know uh We've brought a lot of people into osmo that have like truly world-class noses and so I can say ..."

"move that needle and you inject it into the spectrometer and it uses a flash of heat to remove all those molecules it kind of develops the film and then the normal machine runs we analyze that data wi..."

"smell them one by one by putting your nose on here it's kind of like a debugger for software wow so this is called a GCO or gas chromatograph olfactometer but when we really want to understand the sme..."

"that's what we do and then I will show you where the writing happens I just had a thought which is I I I wish at some point that video could capture the smells as we're going yeah but if if he's succe..."

"need to train the AI system so this is the writing part of the AI training Loop so you saw the sensors that read it you saw the sensory panel that smells it at least the domestic one you didn't see th..."

"trying to recreate a memory that you have like we either did it or we didn't we we were just with a very famous uh Hollywood person who said in the 80s they tried to do this in theaters where they wou..."

"once you just get started you're like oh we're actually making progress and so the idea of like creating sense with AI and creating those sense in partnership with people and like fusing human and mac..."

"portable right now we can move it around we could deploy it I don't think you can say it's portable today and then you saw the scent printer which is half the size of this table right we've got a lot ..."

"delivering y that like people will be able to design sense very soon absolutely so that we are rolling generation is generation is yeah generation is our business to open up scent design to more peopl..."

"invisible thing on them would all of a sudden be treated differently by everybody around them but within this little radius right so like it just it was this magic potion Spell combination that when y..."

"um but then I realized there's not just two or three fragrances there's tens of thousands and it was like discovering that movies exist and you can go into the movie theater and there's nobody watchin..."

"just completely hooked and you know I the way that my brain works wanted to understand like where it came from How It Was Made how the brain processes it the way that it does I think if I was born in ..."

"we're learning things but like a simple question like let me draw a molecule on the Whiteboard like we're in chemistry class can you look at that molecule and tell me what it's going to smell like wil..."

"recruited away to Google brain which is now called Google Deep Mind which is kind of their Xerox park or Bell labs and um I worked on some internal projects for a bit but after a year or so I said you..."

"I knew where to get the data sets where to buy them where to license them how to treat them and we Fus those two things together and I was fortunate enough to work with an incredibly talented team of ..."

"like what we do now but just um initially it was at a smaller scale train people to smell something and say okay this smells fruity and mineral and that's it so I'll give it a a three out of five frui..."

"panelist meaning if you going to add one more person to this panel you'd actually prefer to ask our software what it smells like that doesn't have access to the physical molecule than to train up anot..."

"we've done how you think about the trade-off between a creating a pure play platform yeah defined as you enable devel I'll call them developers yeah to build any sorts of application they want on top ..."

"depends on what's the market you're entering with that platform capability right so a lot of successful platforms are exist are entering markets where there's already a ton of vibrant activity and the..."

"became a parking lot company right we went through a similar Journey where we I mean if I could have sold the software here and believe me we've tried like yeah we'd be selling software we might not b..."

"out how to fuse AI with the human aspect to create really beautiful smells teach us just a little bit about smell itself like why why is it so what's its history why is it so important why is it so em..."

"way that they do of engineering better smells so like look it's still also the most mysterious sense um we were talking a little bit earlier it feels weird that we haven't figured out scent right it's..."

"Teemu I want you to hold this in your right hand and smell inside of it and I want you to hold this in your left hand and smell inside of it and I want you to look at them can you tell the difference ..."

"funny to imagine a future where there's an arms race and the and the counterfitters are injecting their own Yep they're they're already is an arms race and so this I'm sure is going to be the next Fro..."

"folks and augmenting products and businesses and experiences but there's so much more I mean that's why I want to do this for the rest of my life there is a lifetime of work here even if I were to con..."

"just because I want to do this for my whole life I don't want to just flip this company and sell it like I really want this to survive it has to survive and so we're we're building in in our strategy ..."

"driving AI up the scurve for scent and we're really at the far left so we're just starting to take off right now and the thing that is the fuel here is data and so yes we use specific kinds of AI mode..."

"to the world how much of the tooling do you use like are you tapping models from the major model providers or or anyone else and if so how it's suffused into everything that we do and again right tool..."

"know what in the smells that we are exuding contain information that help us make better health decisions and there's already a link there between what we do at generation and what we will be doing on..."

"from zero to one here and then there's all the stuff that came out of that like all these capabilities and tools that were turned into the ability to design scent even better and capture other scents ..."