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Fireside Chat with Eric Ries
62 segments available
Eric Ries spills the beans about the Lean Startup movement in a conversation with Sean Ellis. Q+A to follow.
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Welcome to Lean LA
Pete Marrow introduces the Lean LA event, emphasizing the importance of community and the significance of the evening's fireside chat with Eric Ries. He encourages audience participation and highlights the event's sponsors, setting the stage for an engaging discussion on the Lean Startup movement.
"hi everybody thanks for coming tonight my name is Pete marrow I'm one of the uh co-organizers of Len La um I hope I don't piss anyone off but we're going to need to break some of those rules please tu..."
Startup UCLA's Mission
Tim Gring from UCLA welcomes attendees and discusses the university's commitment to fostering entrepreneurship through Startup UCLA. He outlines upcoming events and initiatives aimed at supporting students in the startup ecosystem, emphasizing the importance of community involvement and mentorship.
"going to introduce you to uh Tim ging from UCLA thank you I want to welcome you all to UCLA I'm Tim gring chair of the communication studies Department here and one of the co-founders of startup UCLA ..."
Accelerating Innovation at UCLA
Robert Jadon introduces the summer accelerator program at UCLA, detailing its structure and benefits for participating startups. He highlights the importance of having a technical team member and the program's focus on mentorship and resources, aiming to empower student entrepreneurs.
"you but I know you're out there um sort of world's colliding for me I was part of lean LA's group and I'm also a proud bruan alumni and I'm really excited to be heading up this summer accelerator prog..."
Upcoming Events for Entrepreneurs
Robert shares details about upcoming events at UCLA, including a startup weekend and a talk by Julia Lamb, a successful alumni. He emphasizes the importance of networking and collaboration among aspiring entrepreneurs, encouraging participation in these initiatives.
"afterwards and I'd be happy to talk to you more about it um a couple other things I wanted to let you know about it that we have a few upcoming events here and we're going to be building those for the..."
Introducing Eric Ries
Jo, a co-organizer of Lean LA, introduces Eric Ries, the creator of the Lean Startup methodology. She highlights his impressive background and contributions to the startup community, building anticipation for the insights he will share during the fireside chat.
"so I will turn it over here all right hi everyone I'll go real quick my name is Jo I'm one of the co-organizers here at Lan LA with Pete and Patrick and uh I think I have the easiest job of the night ..."
The Early Days of Startup Blogging
Eric Ries reflects on his early experiences in the startup world and the challenges of being a startup blogger in 2009. He shares how he initially hesitated to put his name on his blog, Startup Lessons Learned, and the supportive role Sean Ellis played during that time.
"stage so Sean I got to ask how did you get involved in so many different companies oh well it actually uh I spent 10 years in in two companies and um you just spent so time executing that you just you..."
Learning Through Trial and Error
Eric discusses the process of learning about startups through hands-on experience rather than formal education. He shares insights from his journey as a programmer and the realization that building products efficiently does not guarantee their success.
"when I first like took my first like nervous steps out into the startup blogging world I didn't I was so embarrassed about it I didn't even put my name on the blog it just said startup Lessons Learned..."
The Importance of Customer Involvement
Eric emphasizes the need for customer involvement in product development, sharing his experiences with agile methodologies. He explains how traditional methods failed to address the core issue of creating products that users actually want.
"stuff so like a lot of things um I learned to do these things long before I learned how to explain them or understand why they worked so you know I I grew up as a computer programmer okay I mean I I a..."
Challenging Conventional Wisdom
Eric recounts his experiences with venture capitalists who were skeptical of his innovative approaches to software development. He highlights the challenges of convincing others to embrace new methodologies and the importance of perseverance in the face of doubt.
"use I was like why is it so great to do something on time and on budget if nobody uses it that doesn't seem right and so I had this intuition uh that we should go much faster than the standard of agil..."
Building a Lean Startup Culture
Eric discusses the cultural shifts required to implement Lean Startup principles effectively. He shares anecdotes about hiring practices and the importance of fostering an environment where experimentation and learning from failure are encouraged.
"patience to stick it out um so we did that stuff and I could see firsthand that it was working but I couldn't explain to anybody why it worked because it made no sense it was you know much too fast by..."
The Importance of Experimentation
In this segment, Ries discusses the significance of experimentation in startups. He reflects on how he had to encourage new hires to embrace unconventional methods, drawing parallels to Dr. Seuss's philosophy of trying new things. This mindset is crucial for fostering innovation and learning in a startup environment.
"blogging you know I felt like in order to tell these stories and have them be comprehensible I needed to understand not just what worked but why and that's really where all the theory and like the lea..."
Blogging as a Learning Tool
Ries explains how blogging helped him crystallize his thoughts and understand the principles behind Lean Startup methodologies. He emphasizes that articulating ideas publicly forces clarity and accountability, which is essential for personal and professional growth in entrepreneurship.
"like I actually knew what I was talking about and so I spent a lot of time really trying to figure out what are the principles Behind These techniques why do they work and then how could we adapt them..."
Learning Through Doing
In this segment, Ries stresses the importance of practical experience in entrepreneurship. He contrasts theoretical learning with hands-on involvement, advocating for aspiring entrepreneurs to engage directly with startups to gain valuable insights and skills.
"kidding like oh yeah cuz he knew it 3 years ago perfectly yeah exactly I can and then then it could finally fit the movie because in the movie you know you have a great idea like epy from from the ski..."
The Nike School of Entrepreneurship
Ries critiques the 'just do it' mentality in entrepreneurship, arguing that while action is essential, it must be informed by strategy and understanding. He shares anecdotes about the challenges faced by entrepreneurs who dive in without a clear plan, highlighting the need for guidance and learning from failures.
"aspiring to be an entrepreneur is it do do you read it and get into it and experiment and learn it or the other side is something like a PayPal where a lot of people were along for the ride and it was..."
Navigating the Startup Landscape
Ries discusses the complexities of navigating the startup ecosystem, emphasizing the importance of mentorship and community support. He reflects on the balance between pursuing independent ventures and learning from established startups, advocating for both paths as valuable experiences.
"those those that know will know why that's funny uh and so they actually had some startups like bringing pizza in and selling it a huge markup and so anyone who selling pizza right now P yeah exactly ..."
The Pain of Proving Critics Wrong
In this segment, Ries shares the emotional challenges of proving skeptics wrong in the entrepreneurial journey. He highlights the reality of facing criticism and the importance of resilience, encouraging entrepreneurs to embrace their unique paths despite external doubts.
"painful so in terms of doing it yourself versus joining a startup it really has to do with what's your tolerance for embarrassment and humiliation how how much do you can you tolerate being incredibly..."
Learning from Failure
Ries emphasizes the educational value of failure in entrepreneurship. He shares insights on how setbacks can lead to significant learning opportunities, using examples from his own experiences and the broader startup community to illustrate the importance of resilience and adaptability.
"embarrassing than that so if you you know if you're prepared for that then do it yourself but uh not everybody is not everybody is in a financial position you know from a personal risk tolerance point..."
The Evolution of PayPal
In this segment, Ries discusses the evolution of PayPal and its impact on the startup ecosystem. He reflects on how the company's pivots and failures contributed to the success of its founders and the broader entrepreneurial landscape, highlighting the lessons learned from their journey.
"went to but there's you name a startup it probably has a Founder that was at at PayPal yeah it incredible and there's a couple there there's every once in a while there's a company like that that uh y..."
The Groupon Pivot Story
Ries narrates the story of Groupon's pivot from an activism platform to a successful coupon service. He illustrates how understanding customer needs and adapting quickly can lead to unexpected success, emphasizing the importance of learning from initial failures.
"constructive failure environment is super helpful one of the stories I tell in the book you know the famous story of Groupon who who knows what the first Groupon was any anyone anyone Pizza some peopl..."
Value vs. Waste in Startups
Ries explains the core principles of Lean Startup, focusing on the distinction between value-creating activities and wasteful practices. He discusses how startups can learn to identify what truly matters to customers, setting the stage for sustainable business practices.
"gave away 20 free pizzas now I want you to think about if you had been there I'm not smart enough for this but maybe if you had been there you would have been like oh yeah 20 free pizzas obviously fas..."
Validated Learning in Lean Startup
In this segment, Ries delves deeper into the concept of validated learning, a cornerstone of the Lean Startup methodology. He emphasizes the need for startups to prove their hypotheses quantitatively, ensuring that their efforts lead to sustainable business models.
"harmful as as you know as struggling to do something wrong so yeah I think to go all the way back to your about PayPal I think it was those struggles and failures that was critical to the education th..."
Validated Learning: The Core of Lean Startup
In this segment, Ries discusses the concept of validated learning, which is crucial for the Lean Startup methodology. He contrasts mere anecdotal learning with scientifically proving business viability. Ries highlights tools like continuous deployment and A/B testing that help startups accelerate their learning cycles, ultimately leading to better decision-making and product development.
"not just a good story like hey I learned something okay that's like oldest excuse in the book it doesn't count but really to be able to prove quantitatively scientifically that we are figuring out how..."
The Evolution of Entrepreneurship
Eric Ries reflects on the current state of entrepreneurship, asserting that we are only at the beginning of understanding what it entails. He encourages the audience to see themselves as early adopters of the Lean Startup movement, emphasizing the need for ongoing experimentation and learning within the entrepreneurial ecosystem.
"those principles of thinking about entrepreneurship in a more scientific way that had to do it's good is it is it still evolving or is it something that um that it's pretty well understood at this poi..."
The Role of Practitioners in Innovation
Ries emphasizes the importance of practitioners in advancing the Lean Startup methodology. He calls for collaboration and knowledge sharing among entrepreneurs to refine and evolve the principles of Lean Startup. This segment highlights the collective effort needed to push the boundaries of entrepreneurship and innovate effectively.
"this because I wrote this book uh and because it was a bestseller and because you know the Press loves a story about a hero who in act one has a great idea in act two there's a photo montage in act th..."
Beyond Silicon Valley: A Global Renaissance
In this segment, Ries discusses the global entrepreneurial renaissance, asserting that the movement extends far beyond Silicon Valley. He highlights the increasing interest from mainstream media in startups and encourages the audience to recognize the broader implications of entrepreneurship as a worldwide phenomenon.
"now so in this room are people who I believe right now are advancing the state-of-the-art in entrepreneurship and my plea whenever I come to groups like L is like please make sure you tell me what you..."
Networking for Growth
Ries encourages attendees to network with each other rather than focusing solely on him as a speaker. He stresses the importance of sharing experiences and insights among entrepreneurs to advance the state of the art in startup practices. This segment underscores the value of community in fostering innovation and collaboration.
"don't have to tell you but just for the journalists in the in the room there is a worldwide entrepreneurial renissance in progress right now that I think is unprecedented in history there are more ent..."
The Shift in Startup Conversations
Eric Ries reflects on the evolution of startup conversations, noting a shift from a focus on building ideas to questioning their validity. He emphasizes the importance of challenging assumptions and adapting to new learnings, highlighting how this change is crucial for the success of startups.
"dragging some journalists down to this event was to try and get that message out to say look this is not on the on the hype machine radar but it's actually much more significant than the much more pho..."
Motivating Teams in Startups
In this segment, Ries addresses the challenges of keeping startup teams motivated amidst uncertainty. He discusses the need for a clear vision and the importance of maintaining enthusiasm while navigating the ups and downs of entrepreneurship. This segment provides insights into effective team management in a startup environment.
"wouldn't I wouldn't underappreciate how much you've you've actually moved it forward and changed it based on on capturing the learning of a lot of people and processing that and and and institutionali..."
Vision vs. Iteration in Startups
Ries explores the relationship between long-term vision and short-term iteration in startups. He argues that while Lean Startup emphasizes speed and testing, it should ultimately serve a larger vision. This segment highlights the importance of aligning daily activities with overarching goals to ensure sustainable growth.
"that and then the second piece that I found is you can get so caught up in the validated learning piece that it turns into something feels like an academic exercise rather than um rather than ultimate..."
Pivoting with Purpose
In this segment, Ries discusses the necessity of pivoting in startups and how to approach it positively. He suggests scheduling regular 'pivot or persevere' meetings to assess strategies, which can alleviate stress and foster a culture of learning. This proactive approach encourages teams to embrace change as a pathway to success.
"think is hard for people to grasp because it sounds like what Lean Startup is about is speed and iteration and kind of testing stuff and then like it's not working giving up and doing something else a..."
Learning from Failures
Ries concludes by emphasizing the importance of learning from failures in the startup journey. He encourages entrepreneurs to view setbacks as opportunities for growth and to focus on gathering insights that can inform future strategies. This segment reinforces the idea that resilience and adaptability are key to entrepreneurial success.
"pivot meeting at the 11th hour that's usually when it's done okay usually we have conversation about whether to Pivot or not when the walls are on fire the roof is caving in you know the the bank acco..."
Aligning on Progress
In this segment, Ries highlights the challenge of aligning team members on the current progress of a startup. He explains that without a common set of evaluation criteria, team members often have differing perceptions of success. By establishing clear metrics and fostering open communication, teams can agree on whether their strategy is working, which is crucial for making informed decisions about pivoting or persevering.
"the really important part then we can start to work backwards from the meeting to say well what information would we want to have in the pivot meeting to figure out if our strategy is working or not a..."
Vision vs. Strategy in Pivots
Ries explores the distinction between vision and strategy during pivots. He argues that while the vision should remain constant, the strategy may need to change significantly. He shares insights on how entrepreneurs often learn valuable lessons through the pivoting process, which can lead to unexpected but beneficial changes in direction for their businesses.
"that cool okay I like I was taking some notes amen the last time I did this on stage with somebody they actually wound up pivoting their business like a couple weeks later and then like it led to a bu..."
Self-Discovery Through Entrepreneurship
In this thought-provoking segment, Ries reflects on entrepreneurship as a journey of self-discovery. He discusses how the process of testing and iterating can reveal what truly matters to founders, often leading to significant pivots that align more closely with their core values and vision. This introspective approach can help entrepreneurs navigate the complexities of building a successful startup.
"careful with this from the outside it often seems like you know these two businesses have nothing to do with each other in fact I don't think it would be that much of a stretch to be like the point an..."
The Importance of Learning from Mistakes
Ries shares a personal anecdote about the lessons learned from past mistakes in his entrepreneurial journey. He emphasizes that the process of failing and iterating is crucial for discovering what truly matters in a business. By reflecting on past decisions, entrepreneurs can better understand their vision and make informed choices moving forward.
"way because what happens is when you when you're finally successful your mind instantly goes back in time and erases all the memories of you making mistakes or thinking anything stupid to make you loo..."
Avoiding Obsession with Tactics
In this segment, Ries warns against becoming overly fixated on specific tactics from the Lean Startup toolkit. He illustrates how this obsession can lead to misguided decisions that prioritize short-term gains over long-term vision. Instead, he advocates for using data and testing to inform strategic decisions that align with the overarching goals of the business.
"very hesitant to C you know pass judgment on that kind of thing because actually what happens is in the process of failing and testing and iterating we actually discover what we really care about and ..."
Defining Product-Market Fit
Ries concludes with a discussion on product-market fit, explaining its significance in the startup journey. He emphasizes that achieving product-market fit is not just about metrics but understanding the deeper connection between the product and the market needs. This segment highlights the importance of accountability and real milestones in the pursuit of sustainable business success.
"pretty good um I would say the biggest mistake people make is they get obsessed with some specific tactic from The Lean Startup toolkit so I was just uh talking to a company that I one of my early com..."
The Importance of Execution
Ries highlights the critical role of execution in achieving product-market fit. He reflects on his experiences with startups, noting that usability issues can hinder success even when a product is fundamentally sound. This segment emphasizes the need for startups to focus on execution and user experience to ensure that their products resonate with customers, rather than prematurely abandoning a promising idea due to execution failures.
"not even one time in lotus's history was anyone like do you think we're getting close to product Market fit no it was just like get the things onto the shelves actually put software in boxes and put o..."
Navigating Usability Challenges
In this discussion, Eric Ries addresses the complexities of usability in product development. He explains that improving usability can sometimes lead to faster customer disengagement if the product itself is not a good fit for the market. Ries advocates for a framework to determine when usability improvements are necessary, stressing that understanding the product's value proposition is essential before focusing on execution.
"of rigor then we can put ourselves in a situation where uh we will both not become an academic exercise nor will become kind of a self-indulgent like just running the tactics over and over again but i..."
Innovation Beyond Product-Market Fit
Ries argues that achieving product-market fit is not the end of the journey for startups. He introduces the concept of 'Innovation Factories,' which are organizations capable of continuous innovation and finding new product-market fits. This segment discusses the importance of balancing sustaining and disruptive innovations within a company to remain competitive in a rapidly changing market.
"startups are about in general is understanding sort of if I fail why will I fail and and trying to address that thing or figure out if that thing is there and in the case of log me in we were at a poi..."
Entrepreneurship in Government
In this segment, Eric Ries shares insights from his experiences with government organizations applying Lean Startup principles. He recounts a successful event at South by Southwest where a government CTO showcased how Lean Startup methodologies can drive innovation in bureaucratic environments. Ries emphasizes that entrepreneurship is relevant across all sectors, including government, and highlights the importance of applying these principles to create impactful change.
"products and do more than just incremental what they call sustaining Innovation and in order to do that you have to be able to invest in sustaining and disruptive innovation at the same time in differ..."
Audience Q&A: Company Culture and Product Development
During the Q&A session, an audience member raises a question about balancing product development with building a company culture. Eric Ries engages with the question, discussing the importance of integrating a company's values into product design and the timing of focusing on company DNA versus product execution. This segment highlights the intersection of product and company identity in the entrepreneurial journey.
"you think your organization is political like let me introduce you to Obamacare okay okay that's political okay that's a hard environment to do innovation in and yet they're making it happen so uh yea..."
Culture vs. Product: The Entrepreneur's Dilemma
In this segment, a participant raises a critical question about the intersection of product development and company culture. Eric Ries responds by explaining that entrepreneurs often mistakenly focus solely on products, neglecting the foundational culture that drives a successful company. He stresses that the company itself is a product that requires careful consideration and development.
"questions from the audience um we've got microphones on both sides if uh if anyone wants to come up I can't actually see what's happening but that's all right maybe we stumped the whole audience I see..."
Building a Company Culture Through Process
Eric Ries elaborates on how company culture is shaped by the processes entrepreneurs implement. He argues that effective processes lead to a strong culture of accountability and innovation, which ultimately empowers teams to create successful products. This segment emphasizes the need for entrepreneurs to understand the relationship between process and culture.
"there seems to be no clear line between what is product and what is company because uh you just talked about log me in that's a product but log me in is also the company um so I I have two clear thing..."
The Myth of Focus in Startups
Ries critiques the common advice given to startups about the importance of focus. He compares it to telling someone to lose weight without providing actionable steps. This segment highlights the need for entrepreneurs to understand the mechanisms behind achieving focus and how process decisions can facilitate this goal.
"company but I know it's very confusing it really requires careful thought because we talk a lot about process stuff in Lean Startup the all these tactics and techniques the principles of Rapid iterati..."
Accountability and Culture: The Entrepreneur's Pyramid
In this insightful segment, Eric Ries introduces a pyramid model to explain how accountability at the base leads to effective processes and, ultimately, a strong company culture. He emphasizes that understanding the cause-and-effect relationship between these elements is crucial for entrepreneurial success.
"more horrible and Abstract now how am I supposed to get all these different people to believe that they're supposed to build what what I want them to build how do I even know what I want them to build..."
Mastering Lean Startup Techniques
Ries discusses the importance of mastering Lean Startup techniques rather than rigidly adhering to them. He encourages entrepreneurs to adopt a scientific approach to testing their methods and emphasizes the value of customizing techniques to fit their unique business contexts.
"doesn't it it does I wish I could be like just do it and you'll be fine but yeah I wish hi guys um you might have have already touched on this but I want to make sure I understand you correctly um at ..."
The Role of Standard Work in Creativity
In this segment, Eric Ries draws parallels between the Toyota Production System and Lean Startup principles, explaining how standard work can foster creativity. He argues that mastering basic processes allows entrepreneurs to innovate and improve their products effectively.
"your job become automatic then you can start to think about the job and introspect and start to see better ways to do it if you're doing it in a sloppy way and you're just kind of sort of doing it um ..."
Iterating Physical Products with Lean Principles
Ries addresses the challenges of applying Lean Startup principles to physical products. He shares insights on how to engage engineers in the iterative process and emphasizes the importance of mindset shifts to foster innovation in product development.
"so so do that the great thing about us being pro-science in this movement is not only do we believe that products can be tested scientifically we think our own Theory can be tested scientifically so t..."
Case Study: Transforming Challenges into Opportunities
Eric Ries shares a compelling case study of a company that successfully pivoted from a failing project to a profitable venture by redefining their approach to product development. This segment illustrates the power of adopting a Lean Startup mindset to uncover new opportunities and drive business success.
"that requires being uh as scientific in our own pronouncements as we expect you know everybody else to be does that make sense a few people are nodding hope it Mak sense good oh yeah there we go sorry..."
The Value of Disruption: Toys to Technologies
Ries discusses the misconception that impactful technologies must start as serious innovations. He argues that many disruptive technologies began as 'toys' and highlights the importance of understanding the potential of seemingly trivial ideas, using examples like Facebook and personal computers.
"come on guys this is easy so yeah I hope that's well I don't know where he went but I hope that's helpful and I look forward to hearing uh how it works out for you thank you let's get another question..."
Entrepreneurship: Making Lives Better
Eric Ries articulates the core of entrepreneurship as making people's lives better. He critiques the notion that startups should only focus on grand ideas, emphasizing that even small innovations can lead to significant societal impacts, and that true disruption often comes from unexpected places.
"you can do with your life so I don't I really don't understand that way of thinking and the reason it really bothers me is that it really misunderstands how true disruption happens and every disruptiv..."
Transforming Business Processes with Lean Startup
In this segment, Ries explains how Lean Startup methodologies can be applied to improve business processes. He shares a success story of a company that adopted continuous deployment, illustrating how internal customer development can lead to significant process improvements.
"right thanks so much thank you I can't wait to hear about your startup good good you got two weeks to launch it I find the idea of Entrepreneurship or entrepreneurship you know a real Market opportuni..."
Shifting Agency Mindsets: Beyond Deliverables
Ries discusses the challenges consultancies face when clients demand specific deliverables. He advocates for a shift in business relationships where agencies partner with clients to achieve outcomes rather than just delivering products, emphasizing shared responsibility for success.
"been used quite successfully I'll just tell you one example I'm Bound by NDA not to tell you the name of this company but if I did you'd be impressed um this a very cool company and they decided to gi..."
The Future of Development: Equity Over Fees
In this insightful segment, Ries introduces a new model for development where equity is traded for cash. He discusses how this approach fosters joint ownership and accountability, paving the way for more innovative and collaborative outcomes in startup development.
"rather than the process well they built the minimum amount of tools necessary to enable the new way of working for those first teams so they they were building infrastructure and tools absolutely um b..."
Comparing Giants: Microsoft vs. Apple
Eric Ries compares Microsoft and Apple, discussing their approaches to innovation and missed opportunities. He highlights Microsoft's struggles with the innovators' dilemma and contrasts it with Apple's enigmatic success, emphasizing the complexities of understanding these tech giants' internal processes.
"all you need yeah you're set yeah you can have my stamp of approval tell them I'm doing it wrong I mean look this is actually a really hard problem between consultancies and and agencies and and their..."
The Courage of Steve Jobs: Launching the Apple One
Ries reflects on the legacy of Steve Jobs, focusing on the courage it took to launch the Apple One. He contrasts this with the more publicized product launches, illustrating the importance of foundational innovations in the tech industry and the lessons entrepreneurs can learn from Jobs' journey.
"to make it work I mean not to to put in a plug for um something that I you know have own equity in but there's a a company called new context um which is created by Ian McFarland who's a former pivota..."
Emulating the Right Steve Jobs
Ries admires the early entrepreneurial spirit of Steve Jobs, particularly his courage to launch the Apple One. He contrasts this with the more polished public persona of Jobs, advocating for the value of starting small and having a vision for innovation, which is essential for aspiring entrepreneurs.
"learned the hard way that telling entrepreneurs to give up on their dream of becoming the next Steve Jobs is a mistake that that does not sound good and I don't want anybody to do that and so I just I..."
Essential Reads for Entrepreneurs
Ries shares his thoughts on influential books for entrepreneurs, including 'The Innovator's Dilemma' and 'The Toyota Way.' He notes the challenge of getting busy entrepreneurs to engage with these foundational texts, emphasizing the importance of understanding lean principles and manufacturing strategies.
"a bunch of dirty hippies at the home RW Computer Club and sell like 50 of them total okay that ability to think that big and act that small that to me is the the Steve Jobs that we should all want to ..."
The Philosophy Behind Lean Thinking
In this segment, Ries discusses the philosophical underpinnings of lean thinking, particularly the importance of respect for people and viewing defects as opportunities for improvement. He reflects on how these principles are often overlooked in favor of more tangible manufacturing techniques.
"think about that stuff and it you know requires like a Rel leap of the imagination I even like people I would who work for me at mvw I would be like they would be like how do this continuous deploymen..."
Lessons from Japanese Manufacturing
Ries recounts the historical context of American automobile executives learning from Japanese manufacturing practices. He highlights the misconception that technology alone, like robots, drives success, stressing that the true value lies in the underlying philosophies of respect and continuous improvement.
"tremendous Deb of gratitude and I I I maybe I close with the story because I I feel like this is very relevant to things we've been talking about tonight uh if you read this book in its English transl..."
Beyond Robots: The Future of Work
Concluding his talk, Ries warns against viewing Lean Startup as a mere set of tools or 'snake oil.' He emphasizes the need for a deeper understanding of work philosophies that align with the rapid changes of the 21st century, calling for creativity and ingenuity from all entrepreneurs to navigate uncertainty.
"Toto production system amazing it is the every defect is a treasure it is the respect for people it is the philosophy of a better way of work now you're laughing it's easy to make fun of American Auto..."