"thank you for coming today my name is Dora I'm one of the partners here at Y Combinator and today we're going to talk with have a conversation with ich Magog who is the CEO and founder of gobble which..."

"couple things one is evolution of her business she's mostly been in the food business but it's iterated her business model many times and so I think it'd be interesting to talk about that and then to ..."

"talk about so with that I would love to welcome you to the stage thank you [Applause] so welcome oozma thank you for having me thank you for coming so maybe we can just briefly start from the very beg..."

"you think that you should just move on from that idea sure so back when I was at Stanford they started this company out of my dorm room and fun visual is that I had this like you know 150 200 square f..."

"group Stanford women in business so we were matching people to banks and law firms and consulting firms and and I worked on that for three years I bootstrapped it and no one would fund me they told me..."

"what ended up happening is I learned the hard lesson that whoever pays you kind of owns you and determines how your product evolves so these banks and consulting firms and all of them were paying me a..."

"of person who you know was just gonna do something to make money I want to do something that I believe in so in our third year we were taking off with law firms there are thousands of law firms and on..."

"think you're crazy most people don't care about you and so you're the only thing that keeps yourself going and maybe your co-founder your partner but your partner's sick of hearing about it and your c..."

"make sure we all ate home-cooked food and like real good food so and your parents always know when something's wrong you can't lie to them it's just a matter of time so um so anyways he like got on a ..."

"unscalable things to get users I read you you did promo cards everywhere you went the Starbucks and I just bother people - yes order from gobble so all of those things probably didn't work but anythin..."

"like micro groups one thing I did is I would go to my favorite I went to all my favorite shops like coffee shops restaurants laundromats whatever and I actually bought card holders on on like a whatev..."

"so there's zombie runners on California Avenue this is coffee shop and and it's inside a running store that what used to be a movie theater it's very weird you should go there it's my favorite coffee ..."

"cool so again and going back to the evolution of the business at what point in each of the business model did you realize oh this isn't it I gotta think of something else right the funny thing is that..."

"previous learnings so with these business models they and different iterations and launches they all failed for different reasons we had a market place first and and everyone loved the food because it..."

"time capacity and so on so that that's why the marketplace model didn't work we were supply constrained not by the number of chefs but by the juice we could squeeze from each of our SKUs on the market..."

"wasn't gonna get funding so we were in a pinch then and I had to raise a bridge round and wind down the catering business which was hugely unpopular because we were making lots of money but it wasn't ..."

"advantage so that's what we did with that personalized dinner service we took these chefs and and then we started using restaurants and caterers and we focused on the technology because that that's wh..."

"right it was it was so scary um it was really scary and and actually some of our investors would like call me into their office and just use it as like me as a punching bag you know and like sit down ..."

"with which to think about your company and I would draw that framework and keep using it as my North Star in a previous talk and let me read this so I get it right you said something green insightful ..."

"how did you manage actually doing all of this without being technical yes hmm well initially um and I mean everyone is gonna use their skillsets and I think the one common theme is that in the first f..."

"I made initial sales without a website and I proved our concept in the first three months before any other kind of funding so with the recruiting business I did know like Photoshop and design and I ta..."

"to ten days to figure out how to quit the internship people were all like you'll get blacklisted you'll never get a job and I told the head of the program and he said you will always have a job here b..."

"you know you can make your 1.5 million last lasts a while but we raised to bridge rounds during that time and there were some some investors who refused to invest some of them who like saw would liste..."

"you know keep going that's a tough one um I think that there's a lot of turnover in the early days and even in like the later days after venture financing and you're learning how to hire execs but the..."

"billions on the table speaking of competition there's been billions of dollars in venture funding going into competitors or so-called competitors like Reaper and plated and so forth I mean you're the ..."

"you talk about mission but beyond that what actually really like how did you keep going over the 78 years like is it genetic like what what do you think it really is beyond just the mission Wow hmm ma..."

"strategy you are a very ambitious third grader thank you I wish that we had known you back then we would just predict it all this in front of you all the way back in kindergarten that would have been ..."

"that instance so not getting comfortable and constantly iterating and being not dogmatic is important a good example of that is Netflix Netflix evolved to stay alive there are a lot of big titans of i..."

"prep work and sending these food packages in a way that no other company sends them that's not trivial so making room for creativity in different areas of your business is important and we didn't have..."

"so just need to execute and the other lesson is like finding people who are in your corner you need people who are in your corner and it's okay to not talk to the ones who aren't but finding people wh..."

"that's a worthy cause that's interesting so it's go me more than just food yeah we're working on a few other things around like education and learning and things like that awesome cool all right so wh..."

"it I would just talk with a lawyer yeah um interesting so we've done a lot like oh yeah sorry question is tell us about the pricing strategy for gobble and how our pricing strategy evolved pricing is ..."

"is your best price thank you my seeds really grow having a co-founder the question is that YC is very Pro having a co-founder and that I did it on my own for a while can I talk about that hmm when I s..."

"have to really find and in fact some of my closest friends were other single founders and so I had a group of like two or three single founders and we all like would constantly meet up for coffee or d..."

"come okay let's take two more questions one in the back [Music] negro so my question is how do you get that happening without pestering them you know like hey well how do you do that a good manner tha..."

"to help me and I would find out where they were speaking and and I would wait till everybody was done talking to them and be the last one to talk to the speaker because they would remember me and then..."

"think also and you mentioned this but I just want to pull it out as being very thoughtful the questions you ask and being very specific and instead of asking broad questions that could take hours to a..."