"when you have teams naturally break up the world into different finnal stages or different points in the journey it gets very seductive to look at my part of the funnel and what's my conversion rate t..."

"you run and organize your own product and grow teams if you enjoy this podcast don't forget to subscribe and follow in your favorite podcasting app or YouTube it's the best way to avoid missing future..."

"with Shopify it's kind of this behind the scenes tool and so I imagine many people have no idea they're using Shopify a lot of the time when they're buying stuff online and I think some of these numbe..."

"expo. Lenny that's ex. Lenny this episode is brought to you by dovetail the AI first customer insights hub for all teams dovetail has always been the go-to tool for teams who want to find insights in ..."

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"and that's really kind of a different Insight than most SAS companies that you know they get a comp customer they really never want that person to leave and we want to lower that barriers to get start..."

"with retention uh not being the primary goal and the metric you guys focus on optimizing how do you know if you're doing well is it some number of these winners have to come out every quarter of a yea..."

"we bring folks on and make sure they're successful and then from a metric standpoint we do have some obviously some leading indicators and growth that we're looking at on a given experiment or or what..."

"different than what you thought it would be after a year because where people just make a call at a certain point in time here's the left and it's here's experience I love this because very few people..."

"business is when you're getting started is you might not have any Revenue coming in right and and you're kind of bootstrapping which in Shy's case might be 39 bucks a month but it's still it's a real ..."

"they're running today that are showing lft probably don't have that same don't have any impact down the road yes unfortunately I think that's brutal probably more common than we like to we like to bel..."

"the amount of impact that this is having so it's like two things here is like don't like my recommendation to folks is don't think oh my goodness I have to wait all this time is that is your if you di..."

"of holdouts so one is the like more the holdouts of like every change in a quarter hold out 5% across the board second is for changes that only affect new Merchants what we'll do is we'll take that gr..."

"kind of like the you know a key key determinant of longterm success so it's interesting most people use cohort retention curves you're using cohort because you don't look at retention you're looking a..."

"signup flow if you can then leverage that to personalize the guidance and this is for SAS product the guidance that someone can get when they onboard into Shopify so whether you're coming on Shopify i..."

"just describe what that actually means totally so things like trial trial Dynamics trial length trial amount it means you know incentives so what is in your product what do people um value and need in..."

"immersion Journey what I'm hearing is essentially teams are gold not on increase lift lift this conversion step by some percentage it's Drive some incremental absolute number of new Merchants potentia..."

"growth so one is we call growth R&D so this might be you're traditionally consider like product design engineering data your traditional product teams then we have growth marketing which in shopi case..."

"experience for for merchants okay so with these teams is there anything you can share about just like how you think about metrics goals for these different buckets we don't need to go too deeply but j..."

"way you come up with this goal I imagine is you have a forecast of where things would go organically and then like here's the lift we want to see from the work this team does this quarter this year co..."

"things it's so interesting and again and you mentioned most of the reason this is the case when something doesn't show lift down the road is it's pulling forward success that would have been seen late..."

"much sense oh man okay so let's talk about this a little bit more so this aim heavy concept this idea of thinking a hundred years out can you just share more about just that Insight in that philosophy..."

"very long-term oriented company so just even How We Do capital investment How We Do product decision- making comes back to hey we can't chase kind of the shortterm um even more concrete things is ther..."

"to how we build for the future that's fascinating and usually it's how do we do this as quick as POS possible CVS importing is not aord differentiator let's just build something good enough we'll ship..."

"could be some of that could be data qualitative just our own kind a product sense uh of what's good or not and so that you know I think the the the upside of that is I think we tend to ship things in ..."

"hash out those disagreements go through all the core projects all the merch service projects all the growth projects and it's a great form to say hey here's where we disagree really on the how and the..."

"goals how do you collaborate across these two teams what do you have a model for how you work together because these feel like very different ways of working yeah honestly it's been one of the things ..."

"high quality things when we ship it to 100% and move and so a lot of great work on the team to make that those relationships really strong got it so basically you guys are like uh moving this button o..."

"an example of that that comes to mind where you had something that was you thought was going to drive meaningful growth you showed it to Glenn he's like no don't know about this and then either you it..."

"of that experiment I mentioned to you of giving pre-filled sections in the online store editor you could have solved that in a wizardy way of like enter a few things and we're going to generate these ..."

"either have to use my sense is metrics as accountability which is the most common kind of way to drive accountability and focus or extremely strong founder or set of folks who have extremely strong op..."

"fascinating I'm so happy we're spending so much time on this okay there's a few other random things I'm going to touch on one is sales so historically Shopify has been very product like growth very or..."

"different set of use cases so a lot of just been like very much empathy building with sales about what that Merchant Journey looks like and quite frankly challenging ourselves to think differently it'..."

"process and transparently something we're still getting better at um but it's really important to to get there is there an example of something that broke that would be illustrative of what you're des..."

"because it was not kind of an intuitive thing for us you know originally because we built all of these systems with a much more yeah makes yeah basically attribution gets a lot more complicated uh are..."

"certain topics that alone can be their own podcast conversation to just dive deep into the stuff but I'm going to stop myself and I'll go further down that track let me touch on a couple more things b..."

"pieces are obviously critical but they can be now closer to the the action and where they're kind of going to drive the most most impact the downside is things are sometimes very messy right so that's..."

"purchasing which then allowed us to actually have very good retention because you could keep coming back to that emotional job over and over again which disc cting with urgency allowed us to do amazin..."

"in the last like six months it's a lot of watching it's so it's a lot of watching I you know work out in the morning on my my elliptical or bike so it's a nice that's a nice uh workout show that's a g..."

"finding helpful in worker in life yeah I I often come back to the plan is the plan until it's not and it's basically like we have a plan it's the plan it's our best let commit to it but acknowledg it ..."