"today we have Camille Ricketts from first round and so much oxy from a 16z and we have a ton of questions about content content marketing editorial from Twitter so I think what's just gonna jump right..."

"to convey the point and so it's more about information density to me like how many insights are you conveying like not like per square foot but you know what I mean like you know are you really packin..."

"with content absolutely absolutely especially when you're doing volume right you can track like what works what doesn't yeah I mean I will say that um sometimes like you can tell what works but I thin..."

"content effort the better because otherwise people get so caught up in these abstract discussions and they're debating that their strategy that they're not actually just figuring out what works that g..."

"be a little different in terms of how we engage those influencers yeah well cuz these like you know if I look through all the questions people sent in more often than not they seem to be from our earl..."

"folks at Wired like the outside experts and I used to also be the book excerpt editor so I also missed having all these book galleys that I'd get and no way to do anything with them and because our wh..."

"edit the piece including deciding what format it'll fit but more importantly it lets you decide what you're gonna kill because a lot of people don't realize it really good content is like 80 percent a..."

"provide content that helps people get to that end goal for themselves then they're going to reap the halo effect of being able to be that helpful so producing high utility stuff is what I sort of my g..."

"it doesn't map neatly into it turns into a piece but it gives you this sort of info scent and this sort of context that when you do go into figuring out a piece or getting a pitch or proposing an idea..."

"your creativity if you make your content super data-driven I'm like oh well I've heard from this number of people now that they want us to write about this exactly then you're totally sacrificing your..."

"thinking about the ones back here even though this one is coming to fruition you know exactly no I totally totally agree and this is why I think the editorial calendar is not just a planning mechanism..."

"like being in crowded noisy places but I also really like 20 I like 200 tabs open at any given time but to your point I will not I will definitely have to put aside notifications because that is the m..."

"new innovations and so you'd be surprised at how people obviously don't agree on definitions and so getting people to ground themselves about what they mean by something is a really great starting poi..."

"have personal narratives and stories and you have to pull them at different points at different weights and if one is weak like there's not a really good energy then you really got to amp up the other..."

"stories in your marketing your content yeah that's an interesting one for us because it's not necessarily hitting exactly what he's probably getting at because our customers are somewhat non-tradition..."

"of yeah I agree there's a lot to be done they're not when I was an op-ed editor mhm I used to always tell people too because the other big thing I care about is write or topic fit and that's the authe..."

"with YC we're like we wrote this post two years ago like this is here but then you know we don't publish it every month yeah and so like something we keep imposing is key yeah yeah yeah okay cool so w..."

"from unexpected corners and I mean I'm kind of that kind of a person like everything it's like what we were talking about before like the injuries in Horowitz podcast competes with cereal like it's ju..."

"said the kind of counterintuitive things like but then that's also too obvious to be counterintuitive because that's also a stick then you get a converse exactly and then yours your thing exactly so t..."