"welcome to the a 16z podcast I'm Michael Copeland and we are here with Benedict Evans Habana act you've got this new post out and you started off by describing by saying that the smartphone itself is ..."

"you've got the app installed it's extremely easy to have more than one of these things extremely easy to switch between the two of them and this is why we've seen in the last two or three years an exp..."

"point out and this is what I wanted to dig into too is that Facebook really in that second wave has has really led you know other technology company is this kind of driving things with acquisitions li..."

"second wave that we're seeing and what those are yeah so I think this this two parts to this on the one hand can you find some interesting and cool behavior that you can use as a way of gaining any us..."

"so that was kind of the first that was of the kind of the first vision right um then what happened last week is it Facebook a she turned around and did something quite different in a sec they kind of ..."

"iTunes to cachi is their Facebook users uh-huh well I described that how are they physics users sending it through the messenger social graph you're sending it into messenger and messengers deciding m..."

"dynamic of there being dozens of these things rising and falling all the time and turn them all into a facebook product and meanwhile let's not forget this is happening either within Android or iOS so..."

"have made notifications interactive so you can have an action button or two and you can have a payload so you can have an image and then if you think about what the watch does either Apple watch or yo..."

"runtime and if you pull your notifications panel down now and you're not kind of anal about flowing it out all the time you'll see like a whole dozen or two dozen bunches of things and they're you kno..."

"well certainly Google is going to be interested in websites going to be being able to send notifications to the notifications panel certainly web sites on the phone because that's the whole vision of ..."

"underlying point is there is this other whole other model of interacting with staff that is emerged on a mobile device and Facebook would like to capture that and make itself that kind of primary Chan..."

"the fundamental change here is that for 20 years the internet experience as a web browser and a mouse and a keyboard and the web browser was fundamentally a neutral platform you know I'd only a measly..."

"feels like that's another way for Facebook to try and kind of pull back an aggregation model and try and aggregate everything that's happening on your fan and so do notifications become for lack of a ..."

"need a common standard for messaging apps listen to me I think completely misunderstands a notification know the motivation of anybody who's building a messaging out there's the last thing they want b..."

"not the newsfeed this is not filtered and curated so there is no algorithm where Facebook would change settings to break this and the other thing and this is sort of you know to go to a much higher le..."

"to adopt the Facebook platform in order to do this because it's easier to get a pin stalls and let's make they make this clear as well if someone fixed app installs yeah this is Facebook's attempt to ..."

"what we're seeing you know then you sort of you go back to your question of well will Apple and Facebook versus Apple Google well what are Apple and Google going to do about notifications this weekend..."

"from web browser was kind of there and it kind of gained you know me a better standards and what-have-you but you didn't fundamentally have whole completely new stuff that I do and and to your point t..."

"your phone so this is not about gifts you know obviously it's you know it is about gifts but it's also had a lot of other stuff as to how Facebook can make itself kind of central on to your device but..."