
30 segments available
Nancy Duarte is the CEO of Duarte Inc. and has helped create over 250,000 presentations for influential business leaders across the globe, including Apple, TED, the World Bank, and Al Gore’s An Inconvenient Truth. She’s also written six best-selling books, and her TED talk has garnered over 3 million views. She regularly contributes to HBR, MIT-Sloan, and Forbes, and her books are essential reading in leading business schools worldwide. In today’s episode, we discuss: • Why empathy is at the heart of everything Nancy does • Why you’re presenting more often than you think • Tactics for creating interesting presentations and telling better stories • The concept of a “torchbearer leader” and why it’s important • Strategies for overcoming stage fright and nerves • Tips for communicating and presenting remotely • How Nancy landed Apple as a client and what she learned — Brought to you by Microsoft Clarity—See how people actually use your product | Lenny’s Job Board—Hire the best product people. Find the best product gigs | Eppo—Run reliable, impactful experiments Find the transcript at: https://www.lennysnewsletter.com/p/storytelling-with-nancy-duarte-how Where to find Nancy Duarte: • Twitter: https://twitter.com/nancyduarte • LinkedIn: https://www.linkedin.com/in/nancyduarte/ • Website: https://www.duarte.com/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Nancy’s background (03:25) The insane number of presentations Nancy has helped create (04:52) The most memorable presentation of Nancy’s career, and what it taught her (07:04) The lasting impact of working with Al Gore (09:00) How Nancy landed Apple as a client (11:44) How working with Apple informed future presentations (16:22) 3 things to remember when creating a deck (17:33) The importance of empathy (20:29) Empathy in action (22:40) Why internal presentations are so high-pressure (23:09) Signs you’re doing a good job making the audience the hero of the story (25:38) The structure of great talks (28:08) Lessons from great historical speeches (30:02) You’re presenting more often than you think (32:07) How Nancy uses this story structure in her marriage (35:00) The framework What is? What could be? What is the ideal bliss? (36:07) The importance of visuals (41:12) Slide-making principles (titles, organization, and more) (45:46) The Minto Pyramid Principle (48:02) Think and plan before diving into software (50:00) The Duarte process for crafting presentations (53:18) How remote work has influenced the way we communicate and present (55:46) Strategies for overcoming stage fright and nerves (1:01:10) The concept of “torchbearer leaders” and why it’s important (1:04:54) The surprising truth about informal vs. formal production quality (1:07:37) Examples of PMs telling great stories (1:11:49) Lightning round Referenced: • Al Gore’s An Inconvenient Truth: https://algore.com/library/an-inconvenient-truth-dvd • Apple’s Think Different campaign: https://www.youtube.com/watch?v=5sMBhDv4sik • The Secret Structure of Great Talks (Nancy’s TED talk): https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks • The Structure of Great Talks graphic: https://www.google.com/search?q=nancy+duarte+ted+talk+great+story+up+and+down+like+teeth&tbm=isch&sa=X&ved=2ahUKEwi2hoCZmJH_AhVXATQIHb1KC2AQ0pQJegQIBxAB&biw=1512&bih=838&dpr=2#imgrc=5Jei-bDCXe2qQM • I Have a Dream speech by Martin Luther King Jr.: https://www.youtube.com/watch?v=vP4iY1TtS3s • The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving: https://www.amazon.com/Minto-Pyramid-Principle-Writing-Thinking/dp/0960191046 • The Minto Pyramid Principle and the SCR Framework, by Lenny: https://www.lennysnewsletter.com/p/minto-pyramid-principle-scr • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols: https://www.amazon.com/Illuminate-audiobook/dp/B01A7QEUG6 • Marshall Ganz: https://www.hks.harvard.edu/faculty/marshall-ganz • Brian Chesky: https://www.linkedin.com/in/brianchesky/ • Airbnb’s Snow White storyboards: https://uxdesign.cc/how-airbnb-proved-that-storytelling-is-the-most-important-skill-in-design-15d04ac71039 • The Writer’s Journey: https://www.amazon.com/Writers-Journey-Anniversary-Mythic-Structure/dp/1615933158 • Business Proposal: https://asianwiki.com/Business_Proposal • Writer: https://writer.com/ Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
Nancy Duarte emphasizes that effective presentation skills are essential not just for major events but in everyday interactions. She shares a personal anecdote about using storytelling techniques to influence her husband to do chores, illustrating how the framework of 'What is? What could be? What is the ideal bliss?' can be applied in various contexts, including meetings and phone calls.
"a lot of people think that the only time you really need to present well is when you have a big stage talk and you make the big investment in the script the big investment in the contrasting story I'l..."
In this segment, Nancy Duarte introduces herself as a best-selling author and CEO of Duarte Inc., a company that has created over 250,000 presentations for influential leaders and brands. She discusses her extensive experience and the tactical advice she offers for improving presentations, storytelling, and reducing nerves when presenting.
"product managers and growth leaders join almost 100 other companies who are actively hiring through this Collective and if you're looking around for a newer opportunity actively or passively join the ..."
Nancy reflects on her work with Al Gore on the Inconvenient Truth presentation, highlighting its significance in the world of effective storytelling. She discusses how this project was groundbreaking in its approach to data storytelling and the preparation that went into it over five years, setting a standard for future presentations.
"okay well this next question is going to be extra hard then of all the presentations you've worked on which one stands out to you as the most memorable or most impactful I mean it has to be Al Gore's ..."
Nancy shares the story of how she landed Apple as a client right from the inception of her company. She recounts making cold calls to major brands, including Apple, NASA, and Tandem, and how this early partnership shaped her approach to presentation design and communication.
"did you expect the impact of what happened after that presentation or is that was it just like oh we got this one job we got to do let's just get through it and then well we've been doing it for five ..."
In this segment, Nancy discusses the lessons learned from her long-standing relationship with Apple. She explains how the company pushed her to innovate in presentation design, particularly during a time when graphic design was transitioning to digital formats, and how this experience informed her future work.
"and scaled and then got traction was lovely speaking of impressive clients I only learned this recently but Apple has been a client of yours since the day you were founded as an organization is that r..."
Nancy outlines three key things to remember when creating a presentation deck. She emphasizes the importance of empathy in storytelling and how understanding the audience can significantly enhance the effectiveness of a presentation.
"that experience that kind of informed what works and doesn't work in presentations presentations used to be 35 millimeter slides in an old Carousel in fact that's what Al Gore had when he showed I was..."
In this segment, Nancy discusses why empathy is crucial in storytelling and presentations. She explains how connecting with the audience on an emotional level can lead to more impactful communication and engagement.
"tactical because you're talking about some very specific things that you've found to be working so everyone listening to this podcast has probably heard many times it's really important to be great at..."
Nancy illustrates how empathy can be put into practice during presentations. She shares examples of how understanding the audience's perspective can transform the way a message is delivered and received.
"dive into these then so and I was actually going to ask around empathy and it feels like that comes up a lot in your in your recommendations to people's empathy is kind of the heart of your methodolog..."
Nancy discusses the unique pressures associated with internal presentations within organizations. She explains why these situations can be more challenging than external presentations and how to navigate them effectively.
"in practice as we go through these because this is really great um of that uh implemented like that we know about maybe yours oh that we know about so I could talk about our own internal ones most of ..."
In this segment, Nancy shares signs that indicate a presenter is successfully making the audience the hero of the story. She emphasizes the importance of audience engagement and how it can enhance the overall impact of a presentation.
"feels like from the outside I'm just thinking about uh the pressure to create presentations within Duarte design yeah uh if it's like if you think about your job as hard uh creating a deck for your co..."
Nancy outlines the essential structure of great talks, discussing the elements that contribute to a compelling narrative. She shares insights on how to effectively organize content to keep the audience engaged.
"three bullet points so the first is make the listener the hero of your story and that comes from being empathetic and understanding their challenge so if you're trying to do that what are like signs t..."
In this segment, Nancy draws lessons from great historical speeches, analyzing what made them impactful. She discusses how these lessons can be applied to modern presentations to enhance their effectiveness.
"exact topic and so I want to go deeper here and you kind of share this very um visual way of thinking about a great story where it kind of goes up and down and up and down like these teeth uh almost I..."
Nancy highlights the frequency with which people present, often without realizing it. She encourages viewers to recognize everyday opportunities for presentation and storytelling, emphasizing the importance of honing these skills.
"interesting example because I'm trying to imagine this in uh presentations I've seen and that totally resonates of just like here's the problem we're having and here's where we're gonna go here's anot..."
Nancy shares how she applies storytelling techniques in her marriage, demonstrating the versatility of her communication framework. She emphasizes that storytelling is not limited to professional settings but is valuable in personal relationships as well.
"me um I'm thinking about but I appreciate it I'm thinking about product managers and Founders maybe listening to this and they're like oh man every time I do a deck I need to create this whole story a..."
In this segment, Nancy introduces her storytelling framework, which consists of three key questions: What is? What could be? What is the ideal bliss? She explains how this framework can guide effective communication and presentation.
"actually do it with your husband if you could share for helping him well I won't get graphic about what the new Bliss might be but you know early in our marriage we figured out that when we not early ..."
Nancy discusses the critical role of visuals in presentations. She explains how effective visuals can enhance storytelling and make complex information more accessible to the audience.
"structure is I think it's even easier to think about this less as like story infused story like for me it's more this what is what could be what is the ideal Bliss like that's almost a simpler way to ..."
In this segment, Nancy shares key principles for creating effective slides, including the importance of titles, organization, and visual appeal. She provides practical tips for improving slide design.
"and number three what was number three again oh it was ask yourself if they can see what you're saying can they see what I'm saying would be what would be written on the note I love this okay let's ta..."
Nancy introduces the Minto Pyramid Principle, a framework for structuring communication and presentations. She explains how this principle can help presenters organize their thoughts and convey messages more clearly.
"kind of some concrete tips for slides and something I've heard a lot is when you're sharing a deck internally or talking like an internal meeting it's really powerful to just have uh obviously just li..."
Nancy emphasizes the importance of planning before diving into presentation software. She discusses how taking the time to outline ideas and structure content can lead to more effective presentations.
"what's your take on the Minto pyramid principle I don't know if you think about that okay yeah because yeah because there's a recommendation of just like start with the conclusion and then explain why..."
In this segment, Nancy outlines the Duarte process for crafting presentations. She shares insights into the steps involved in creating compelling presentations that resonate with audiences.
"question around tactical slide stuff and I know this is like people ask you about this stuff all the time but I can't help it I guess just any other tips for just like you're sitting there trying to c..."
Nancy discusses how remote work has influenced communication and presentation styles. She shares strategies for adapting to virtual environments and maintaining engagement with audiences.
"about process and that is a great segue to a question I wanted to ask is just what is your what does your process look like when you're working with a company to help them craft an awesome presentatio..."
In this segment, Nancy provides strategies for overcoming stage fright and nerves when presenting. She shares practical tips to help presenters feel more confident and composed on stage.
"along the same lines a lot of presentations now are actually remote and on Zoom yeah and virtual what do you recommend to people in terms of how they present and put presentations together being remot..."
Nancy introduces the concept of 'torchbearer leaders' and explains its significance in effective communication and leadership. She discusses the qualities that define these leaders and their impact on audiences.
"let's talk about nerves and Stage right so I hate public speaking I get extremely nervous people maybe not feel this when they watch me but yeah it's not my natural state uh you work with a lot of peo..."
Nancy shares insights on the surprising differences between informal and formal production quality in presentations. She discusses how both can be effective in different contexts and the importance of authenticity.
"more questions sure so you wrote a book called illuminate and something that stood out to me from that book is this idea of a torch Bearer and torch Bearer leader can you just talk about what that is ..."
In this segment, Nancy provides examples of product managers telling great stories. She highlights the importance of storytelling in product management and how it can enhance communication with stakeholders.
"maybe a final question very tactically is that you give it an interview where you share that you you had kind of two videos one where it was very informal you're just sitting standing in front of whit..."
In the lightning round, Nancy answers rapid-fire questions, providing quick insights and tips related to storytelling and presentations. This segment offers a fun and engaging conclusion to the conversation.
"we get to a very exciting lightning round have you seen examples of product managers specifically telling related Stories the product management process has multiple phase there's the creative explora..."
Duarte recommends 'The Writer's Journey' by Chris Vogler for those interested in storytelling. She also shares her love for K-dramas, highlighting how these narratives resonate with her. This segment showcases her personal interests and how they influence her professional insights.
"I always classically recommend the gospels because there's just so much love and groundbreaking thinking there and then for people who do wind up taking an interest in story I think one of the best bo..."
Nancy discusses her excitement about a new tool, writer.com, which utilizes language models to enhance writing efficiency. She explains how this tool will help her team maintain their unique voice while improving productivity, showcasing her commitment to effective communication.
"like the Epic Tales and The dramas but what is a favorite interview question that you like to ask people that you're hiring oh favorite interview question and we ask a lot about um who they are so we ..."
In closing, Nancy offers a crucial tip for becoming a better presenter: choose a topic you are passionate about. She emphasizes that presenting from a place of passion can significantly enhance one's ability to engage an audience, making it a vital lesson for anyone looking to improve their presentation skills.
"you have multiple versions then you have Version Control so we've come up with this annotation system so everyone on a project knows exactly the status of that slide and there's no way related check s..."
As the episode wraps up, Nancy shares how listeners can connect with her through her website and social media. She encourages everyone to work on their communication skills, reinforcing the idea that effective communication can lead to happier interactions in both personal and professional settings.
"for this it's been an honor everything you're amazing you're amazing two final questions where can folks find you if they'd like to reach out and how can listeners be useful to you oh they can find me..."