Back to Morgan DeBaunMorgan DeBaunMorgan DeBaun on Reaching 20M Millennials - With Kat Manalac at the Female Founders Conference
Aug 2, 2017
Key Takeaways
- Morgan DeBaun initially aimed to become a teacher, later realizing broader influence was possible through entrepreneurship.
- Intuit's strengths in design and user experience inspired DeBaun to develop similar approaches focused on black communities' needs.
- Blavity began as a newsletter curating essential content for black millennials before evolving into a diverse media platform.
- Community-centric design is crucial; Blavity's success arose from curating content based on community interest and involvement.
- Early funding challenges taught DeBaun the importance of clear, compelling storytelling about her company's vision.
- User content forms a core part of Blavity's offering, with 50% of content coming from community contributions.
- Blavity emphasizes empowering underserved creators by providing them platforms to showcase their work.
- DeBaun bootstrapped Blavity initially, scaling after proving the concept and gaining traction.
- Blavity's evolution included trial and error, with the team scrapping projects that didn't resonate with users.
- Growing Blavity involved not only content curation but creating cultural connections that speak directly to black millennials' interests.
- Women and minority founders are encouraged to embrace big visions without needing external validation.
- Blavity has expanded into conferences and lifestyle brands, including afrotech and a women's lifestyle brand.