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Morgan DeBaun on Reaching 20M Millennials - With Kat Manalac at the Female Founders Conference
Morgan DeBaun

Morgan DeBaun on Reaching 20M Millennials - With Kat Manalac at the Female Founders Conference

Aug 2, 2017

Key Takeaways


  • Morgan DeBaun initially aimed to become a teacher, later realizing broader influence was possible through entrepreneurship.
  • Intuit's strengths in design and user experience inspired DeBaun to develop similar approaches focused on black communities' needs.
  • Blavity began as a newsletter curating essential content for black millennials before evolving into a diverse media platform.
  • Community-centric design is crucial; Blavity's success arose from curating content based on community interest and involvement.
  • Early funding challenges taught DeBaun the importance of clear, compelling storytelling about her company's vision.
  • User content forms a core part of Blavity's offering, with 50% of content coming from community contributions.
  • Blavity emphasizes empowering underserved creators by providing them platforms to showcase their work.
  • DeBaun bootstrapped Blavity initially, scaling after proving the concept and gaining traction.
  • Blavity's evolution included trial and error, with the team scrapping projects that didn't resonate with users.
  • Growing Blavity involved not only content curation but creating cultural connections that speak directly to black millennials' interests.
  • Women and minority founders are encouraged to embrace big visions without needing external validation.
  • Blavity has expanded into conferences and lifestyle brands, including afrotech and a women's lifestyle brand.

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