"onboarding is the only part of your product experience that a hundred percent of people are ever going to touch good luck getting a hundred percent feature adoption of anything else in your product ri..."

"Adam Fishman was the first growth in marketing hired Lyft where you spent two and a half years is leading their growth efforts then he went on to lead product and growth at patreon where he spent over..."

"this episode with that I bring you Adam Fishman foreign this episode is brought to you by linear let's be honest the issue tracker that you're using today isn't very helpful why is it that it always s..."

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"where I plan my content calendar capture my research and write the first drafts of each and every post it's also right curate my private knowledge repository for paid newsletter subscribers and it's a..."

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"so I've been a chief product officer and VP of growth and product at a bunch of different companies imperfect Foods patreon Lyft the precursor to lift which was zimride to name a few now I do three th..."

"myths and mistakes that I think Founders made and that I've made I've definitely lived through some mistakes a few experiences where I was hired into a company where the founder had a really messed up..."

"awesome let's get into it what are the components of this model and you can pull it back up again for folks on YouTube okay to follow along it's like a tick tock the whole thing looks like a big circl..."

"main components to the growth competency model and the four big components or buckets are growth execution customer knowledge growth strategy and then the last one was communication and influence and ..."

"one of like an example of the overall set of competencies to throw in a question real quick is one way to use this model coming back to your wisant example whether it's because misalignment between yo..."

"be really candid about what you're good at and what you're not good at where you're kind of developing so yeah I agree with that for sure awesome I know this also plays into evaluating your performanc..."

"and your creative approach to talking to customers I love user psychology and it's like one of the things that I think attracted me to growth and to product I studied consumer psychology when I was in..."

"that's sort of the second competencies is customer knowledge it reminds me of something I mentioned on some podcasts recently this tweet that one of the Collison Brothers tweeted about how user resear..."

"would expect a a more Junior growth person to not necessarily be a 10 out of 10 on strategy and communication these are things that you really have to work at a long time they tend to be softer skills..."

"there's a lot of ways to test this sort of stuff situational behavioral interviewing I talk a lot about this in my posts on hiring growth there's like very specific questions you can ask to understand..."

"where you have to go back to square one and relearn who the people are that you're working with every time you step into a new role or a new company or get a new leader or something like that so it ca..."

"on a head of growth role so a question for you is one is do you recommend Founders focus on finding someone that's more up and coming and fast learning with a high trajectory and if so which of these ..."

"over in my in my career so think tangible examples are really helpful here so when I was at Lyft I had the privilege of hiring that young smart and driven person a bunch of times but one of the people..."

"younger sort of earlier stage person because you know teaching somebody how to execute is not that fun right that's a hard skill like the ability to execute is something like executive function skills..."

"so he was ducking out of work to do the interview and he actually came out of the office and he is like hey does anybody have a computer that I can borrow and so we gave him this like kind of old crap..."

"was another person named Sean at patreon who was a marketer again sort of like a jack of all trades marketer and I think I have a propensity and a bias towards folks like that because that's one of th..."

"up and coming smart I tend to skew more towards internal hire to be perfectly honest because I believe in creating opportunity inside a company I think it's not done often enough and I also believe th..."

"is the right approach once you've got some of the foundational stuff in place awesome great yeah it feels like there's like still a lot of Dark Art in those two Specialties that take years of experien..."

"Apple to power their experiments wherever you work running experiments is increasingly essential but there are no commercial tools that integrate with a modern grow team stack this leads to wasted tim..."

"second topic which is onboarding I know you're a big proponent of spending time on onboarding optimizing onboarding have you found onboarding to be as a lever for growth and just what gets you excited..."

"on this extensively at Lyft at patreon wiseant imperfect Foods just released some onboarding improvements that we had created when I was there which was nice to see that finally come to light so yeah ..."

"by 25 we were then able to improve their overall value on patreon by an equivalent amount which is pretty massive moving anything by 25 is really impressive and so that was a human intervention and th..."

"useful to folks gosh we did so much so I'll try to pull out like a couple of examples so one of the things that we did and again I spoke to the fact that people are really motivated in your onboarding..."

"criteria per Channel and again this was not just like me inventing this like we had a data scientists team that we worked very closely with to kind of figure out what was important and what wasn't in ..."

"could still set up a single tier when we knew that a three-tiered pricing model actually would work better for them or they could choose to set up 40 tiers when we knew that The Sweet Spot was three t..."

"learned that from Human intervention with the right types of creators then detecting those people and putting in the guardrails in the product themselves and making those recommendations inside the pr..."

"your point about and I was going to come back to this that a lot of people think of onboarding as a conversion opportunity and it definitely is but to your point even more interestingly it's a retenti..."

"than conversion obviously retention is a longer tail metric and conversion is like immediate do you have any tips for folks that are like oh my God how do I know if this conversion hit is worth retent..."

"the right sort of things to her new users yep maybe our last question onboarding is at Airbnb at imagine many companies there's this like constant desire to like let's just redo this whole thing let's..."

"early users so don't just redesign for redesign's sake make sure there's a a new hard-earned insight that you've got before you do it do you think that scale companies I don't know maybe like after hu..."

"and so that's the pmf framework and and evaluating across those Dimensions is super important I've done it two times in the last 10 to 15 years and I've done it poorly two times in the last 15 years a..."

"the time and not resolving disagreements productively and when that happens it's hard to be a product or a growth leader because you bear the brunt of The Angst that people have so anyway so those are..."

"much time with these people and you meet them like once in a half hour interview and then you yeah decide if that's your life for the next four four five ten years well one thing that I would say is l..."

"example that was super impressive a PM who worked for me at patreon who you know tall review um shout out to all shout outs it's all um who works on this product that we're recording on right now shou..."