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“Black friday overnight” 🤯
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Black Friday Overnight: The Mask Surge
In April 2020, the CDC mandated face masks, leading to an unprecedented surge in demand for masks on Etsy. Sellers, many of whom were skilled artisans, quickly pivoted from making wedding dresses to producing masks, resulting in a dramatic increase in sales that felt like Black Friday overnight. This segment highlights the agility of entrepreneurs in adapting to market needs during a crisis.
"it was quite wild when the the CDC mandated face masks in I think it was early April 2020. that's when essentially we went to sleep one day with our typical April traffic typical April sales and then ..."