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Jake Knapp is the co-creator of the Design Sprint
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#startup #growth #development #product
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0:00 - 0:47
•0:47 duration•168 wordsDefining Your Customer and Problem
Jake Knapp outlines the foundational phase of the Design Sprint, emphasizing the importance of identifying your customer, the problem you're solving, and understanding the competition. He highlights how these seemingly simple questions can reveal diverse perspectives within a team, setting the stage for effective differentiation and strategic planning.
"the first phase, the basics, who's your customer, what problem are you solving for the customer, what's the competition for solving that problem. Those are really almost embarrassingly simple things t..."