"foreign y's podcast I'm Lenny and my goal here is to help you get better at the craft of building and growing products normally I interview world-class product leaders and growth experts to learn from..."

"is to look back at the 10 most popular episodes that we've done so far so what I'm gonna do is count down from the 10th most popular episode to number one and play a Clipper two from that episode that..."

"welcome back and let's kick off this countdown with the 10th most popular episode of the Year and that is with April Dunford April is the author of obviously awesome she in my opinion is the smartest ..."

"next up is Crystal wajia who's a long time Chief product officer at gojek she's currently Chief product officer at kumu and she's one of the smartest growth Minds that you probably have not heard of h..."

"the eighth most popular episode of the year is our very first episode with Julie Zoo Julie was a long time design leader at Facebook she's now the founder of a company called Sundial she also wrote th..."

"deserve to be here do you really know what's happening you know you don't you're not really prepared for this job you've never done this before like what right do you have to be put in this situation ..."

"it's amazing to hear that you had imposter syndrome for such a long period of time and you you basically ran design for like the Facebook app right yeah it's kind of an empowering inspiring Insight th..."

"something multiple times that you start to see the patterns you start to realize okay it's going to be all right and even you know now the people that I talk to the people I really look up to the peop..."

"asking for help now than I was earlier in my career you know I used to actually just try and hold it all in I was like hey I better fake it till I make it you know if no one thinks that I if everyone ..."

"because often that's just what you need you know you just need people to tell you it's going to be fine you're fine you're good you've got this and that you know that's so meaningful right whenever yo..."

"answers sometimes by just sharing what the problem is by sharing the load L we're all going to collectively come up with with a better solution next up is shashir marotra CEO of Coda former vpa"

"shashir marotra CEO of Coda former vpa product and Engineering at YouTube If you have a Microsoft and here are two of my favorite clips from shashir one where he shares his favorite interview question..."

"will start asking a bunch of questions and say well tell me more about this device like what does it do how does it work and you know is it is it big is it small is it fast does it like does it disint..."

"two questions and he said like just with those two questions I can perform these quadrants you could say oh it's safe enough for humans and it's cheaper to they're very cheap to buy but expensive to r..."

"way if you ask a kid that question the you know a new teleportation device you know you get to ask two questions almost every kid will like quickly get to two pretty good item questions again kids are..."

"a problem we hand you a rough solution you figure out the help you figure out the how are we going to organize this what are the Milestones what you know how we're going to get to Market you know how ..."

"interesting things that happened was that the teams went and they evaluated their teams on these two axes and there's they end up with a sort of curved line between them so it's not linear as you as y..."

"is with Kristen Berman founder of irrational Labs on using Behavioral Science to improve your product here is Kristen describing the Three B's of Behavior change there are so so many mistakes that hum..."

"to open up Uber and say like maybe it'll come faster and so when there is uncertainty in our life we either look for other options or we just don't make a decision at all right this is by the way very..."

"definitely have completion bias I love checking those freaking check boxes this episode is brought to you by vanta helping you streamline your security compliance to accelerate growth if your business..."

"activation and engagement then you can choose is your product has a relationship of one to many if it has a collaboration at its core say slack or Miro or even the amplitude or does it have a more of ..."

"it for a product leader or founder who's thinking about what they should make free in their freemium model do you have kind of a mental model of how you think about here's what you should make free or..."

"each other so you can kind of mix and match them in order but at this point the fourth most popular episode of the year is with Ethan Smith CEO of graphite and just general SEO Guru here are two clips..."

"first thing is is the addressable market large so is the addressable market for SEO large and for most categories it is the second is do you have authority do you have existing traction if you start f..."

"Market that's a little bit more complicated but most markets are pretty large actually in SEO but we want it to be large so with powers and actually an interesting example so they're a clinical trial ..."

"there are product competitors and audience competitors so for something like uh I'm at a wework right now so for wework I could look at the traffic for other you know rental office companies or I coul..."

"Twitter and now he has his own course on Maven here is shreyas describing the LNO framework which people have brought up so many times after this episode and that I've personally found incredibly usef..."

"so again very stressful time in my career and then things changed when I discovered the ideas related to this LNO framework in a blog post and I can't unfortunately I can't even find that blog post so..."

"they by default treat each of these types of tasks the same way and therein lies the problem so this was the Epiphany for me back at Google when I kind of discovered some of these ideas and what I rea..."

"and so there are some tasks that you do a classic example of an O task is say an expense report right like it sounds silly but I used to try to make my expense reports really good wow and and sometime..."

"last example I'll use to illustrate this is taking notes it turns out even taking notes taking not synthesizing them and then sharing them can actually be an L task an end task or an O task depending ..."

"helps illustrate the some of the ideas behind the LNO framework runner-up for the most popular episode of the year is my conversation with Marty Kagan Marty is the Legend of Legend of product managers..."

"problem but let's just say there's a product manager and nobody's ever coached this poor person and so they really don't know much so the first thing that product manager needs to do is get themselves..."

"product manager that is the single biggest area empowered teams fall down the product manager is ill-equipped or a nice way of saying incompetent and finally our number one most downloaded most popula..."

"coach he's worked with CEOs of companies like open AI coinbase notion Rippling angelist so many other amazing folks that I could just keep listing in this episode there are just so many nuggets of wis..."

"and so almost every one of my companies did some on the low side of five percent some on the high side of one company that was is a hotel company um Let Go 40 because it looks like their business was ..."

"grows and grows and really the only answer is I mean that's why people bring me it because they're growing growing growing and things are breaking so I have a system that keeps things together but it ..."

"in it so that's the first thing I do this is going to be a difficult conversation are you ready person says yes then I share the news I'm letting you go here's why that then the second so that I give ..."

"same more amazing guests more topics that maybe you haven't thought about that you need help with maybe more amazing topics that you know you need help with that I want to help you solve I'm still lea..."