"good morning it's Eric I'm here with Aaron from YC Aaron do you mind giving us a little bit of an introduction Jerusalem sure hey so I'm Aaron Epstein I actually went through YC in winter 2010 so 10 y..."

"founders get some feedback on your designs and put together some really great work so here's how we're gonna do this we've actually got two hours of Aaron's time which is amazing we're gonna dive righ..."

"yeah so the sub-headline is kind of a light on white background instead of getting lost in endless reports and spreadsheets SEO buddy turns the daunting world of SEO into easy to complete daily missio..."

"to read let's keep going you got some social proof here doesn't truly land with me I can't tell whether these are news clippings or companies yeah and I've never heard of any of those I assume they're..."

"help increase your search engine rankings so one way you could consider doing this is presenting like what the world was before SEO buddy and then what the world is with SEO buddy like you're kind of ..."

"the benefits that they provide week that's another thing like don't sell features to people you know you're saying track backlinks and key word performance like that's a feature that you do what's the..."

"next up computus your Drive sure okay right off the bat computus the world's best crypto tax tools okay so I assume this is for people that are have a lot of crypto and they need to file taxes on it a..."

"something like you know your talk about tax advice and portfolio that sounds like serious where it's gonna cost me a lot of money if it gets messed up yeah so building trust any confidence is really i..."

"legitimate if you have any like images of the product or something like that that makes me think there's like a real thing here so I would start there to build the trust and credibility then I would f..."

"don't have to be a designer they got all kinds of templates and stuff it's really easy to just yeah knock something like this out that would be worthwhile okay let's move on to the next one cepsa a mo..."

"yes I'm unclear is like this an app to meet new people in person that you share similar interests with or is this a community to engage around art and then I'm not sure the celebrities part comes from..."

"would be fair okay let's move on to the next one narration box it's good calm cool state-of-the-art audio and speech synthesis powered by a on machine learning let's take a listen yeah making stranger..."

"cost-effective that's for sure compared to a lot of their voices 20 languages okay it sounds like so I guess okay so now we're in tune in to Deventer and here's some use cases further down the page it..."

"I would like highlight maybe you know what basically you need to talk to your users and see what they're reacting to or what there was you know I'm attracted to but that sounds like one yeah it seems ..."

"it's for people who want to recycle things and then so loan okay so tell us what materials you want to upcycle find the best designer for your project agree on a timeline and a price provide your wast..."

"have a lot of recycling in a specific format like like watches or that kind of finger bottles they can send it to artists artists will upcycle them and then you can make money if they get sold maybe o..."

"of like nonprofit e something angle to all of this that I can't quite figure out yeah which is not bad I'm not turned off by that yeah yeah so this is really cool like I think I see what you're doing ..."

"and one of the ways that you could take this concept is to apply like the t-mobile like how to moment worked with you and just like wow yes through yeah like specific examples of how you work with t-m..."

"products materials that seem like these all look really cool yeah and I think if these were on the home page I would want to just dive right into like you are an e-commerce or marketplace or something..."

"button is really small yeah and then I have to like enter an email to sign out his guest so right yeah yeah so try to map to what people are already used to doing and that way your product will feel f..."

"so is this a calculator so I don't I don't know what this is calculating is this like after you've had an accident or after the pet has had an accident yes it is look at sweets like you type in what t..."

"can frame it in the mindset that of how users are gonna think about it like I don't know what reimbursement is I don't know what the limit is deductibles are confusing try to simplify it for people th..."

"that yeah and like an about page or even just a section on this page about who's behind it maybe have a personal story about how you had this massive bill that could have been saved if you had pet ins..."

"what this is I have a feeling that even when we scroll down we're not gonna have an idea yeah you time out like what you believe in your yeah your thoughts on all businesses and stuff there's a lot of..."

"can Google your company name it's like it's a pretty good comm so if if I'm like you know if you're meeting people in in-person events and you give them your card like you want somewhere that they can..."

"trying to work to buy it cool day one day I make your app marketing campaign effective day one okay does that mean yeah sign up for beta okay we're missing the the one-liner you got to work on your on..."

"BOTS and detect fraud traffic okay there's a lot going on here main criteria unique behavioral patterns so it's not clear like up top it sounded like you make the campaign more effective day one which..."

"just take the words that they say and you just put those exact words up at the top here with maybe like I don't know if a screenshot is relevant or like some type of visual that helps communicate what..."

"it's definitely like definitely around like talking to your customers yep and it seems unlaunchable so that's fine but so what happens when you click that that's how it takes you down yeah okay so lik..."

"it okay so I can predict how local water I don't know what local water means but maybe like local water supply is yeah but like also why do I care about that yeah well if I do I want to track and pred..."

"and what they should use it for I also don't know what you want me to do on this on this page like assume on your perfect end customer and what do you want me to do here like email you to learn more d..."

"address capture form you know is like white on light blue and so it's really hard to really black yeah yeah and then you don't even call out you know like hey enter your email address to get what even..."

"let's see how it works okay how it works build a customer database have data we can use it no data relax we've got data a lot of mentions of data yeah and so if I'm a restaurant owner I don't know any..."

"something about referrals you probably prompt for reviews on Yelp and things what an example well let me move pretty quick everything's still very vague it's like cut boost Lee's customer acquisition ..."

"people who are in a similar category can can can filter themselves into that they know like oh I'm also a restaurant is in a similar style that this is relevant to me how can I use it how can i benefi..."

"cool next up Martine our team from loupe earplugs protect your ears and style hearing protection cool okay beautiful image I get that someone's yelling and I can see I can see the side yeah yeah that'..."

"yeah and none of the imagery actually reflects the common use cases so as a as a person who's started a hardware company I'm also like super worried when I hear about technology because it implies tha..."

"interested that that seems relevant to my interests and yeah pretty good site overall yeah form facade who are we speaking with laughs ah embed Google form and your website embed inquiry form on your ..."

"that I think are really important like make the form look the way that my website looks don't use a Google URL like a bit embedded so you could use your own like own URL like maybe text maybe there's ..."

"your website so it matches your native look and feel and keeps your standard URL or something like that let's check out your pricing so start your 14-day trail trial today I used your site it seemed p..."

"with here next up nafeez crawl how are you doing on time with one hour and okay crawl let's get the outdated recruitment process classic keyword mattress and work experience filters does not work in 2..."

"is overlapping the text yeah I was gonna turn it off but anyways so it's definitely for job seekers and let the jobs come to you didn't get that from the beginning yeah I'm still confused on what the ..."

"I know I feel like we've read most of this page and we just don't know what's happening yeah so and then you've got something for developers and a website builder so like oftentimes like when this hap..."

"fill in okay I mean I think I see what it is I think it's something like an about me page for developers okay which is cool yeah something like this maybe should be the home page then yeah like why no..."

"virtual and remote now we're from home just like you do so from office okay a few English language problems and that first sentence yeah I'm still not sure what it does like it's a virtual office but ..."

"single click video yeah but the other ones just okay now you're trying to get me to watch our video but that just links me back to your site where there is no video hmm that's why what makes different..."

"maybe you need to highlight like a demo earlier yeah yeah make screenshots bigger so we don't have to zoom up on the screen to see what's going on yeah be very specific about the features that you off..."

"halal ooh pop up for a newsletter lots of popups i haven't even begun to explore what your yeah we don't even know what you do yes like that doesn't sound like a great idea and also it's just like new..."

"like you're live so congratulations on launching you've got some stuff on there and we're in Auckland you're in the Bay Area I was like relevant this could be like relevant directly Tory it was not wh..."

"went very deep on adding like a lot of different products here I think that's gonna make it a little bit more difficult for you to determine whether your MVP is actually working because you have so ma..."

"minutes right yeah cool it's good start Jeff from read up repast the headlines your favorite articles and stories 100% distraction free okay I'm not sure exactly that means the distraction free makes ..."

"a clickable link okay Scout this is supposed to be like it's like a hack a new style yeah hunt for for crowd of countries yeah yeah so maybe the headline is something like fine the most read or talked..."

"the thing that resonates with me is that you say that you're active in the comments every day and you love getting emails from the community so I get the sense that you're both community builders and ..."

"toast look at what the product is without signing up because I'm allergic to signing up for things and I can't do it and I feel like you should be able to like let me see out there okay you must read ..."

"images scrolling past here they're just scrolling too quick and they're too small and too blurry some like you could imagine on the left of your page saying what it is like this is a game for young ki..."

"called just Juneau you get to play as a heroine and from our past and learn about history and I'm making all this stuff up these we don't know yeah so but there's a sequence of things that you would t..."

"first product is an interactive storytelling app for girls where they can play the character of reef real female role models from the country show them possibilities that they're another standard of s..."

"Natalie from call switchboard comm record and send personalized reminders to share with aging loved ones almost got it the the part that threw me off was reminders like I was expecting messages like r..."

"me what are some use cases like this is where my brain goes I want to figure out like what would I use this for maybe I have an aging loved one that I'm concerned about okay so leave personalized mess..."

"have to know how to use an iPad is it some sort of Alexa automated call yeah I can't yet visualize that yeah oh you've got some users that's great yeah this is good after her hip replacement my mother..."

"already at the close at the bottom of the page and we still don't know what it is like switchboard implies that it's a phone system so that's great because then they don't have to learn anything but y..."

"bigger yeah so like everything's buried in underneath the headers in the like little body copy there and people don't actually read all the content on your site and fortunately as you can see that we'..."

"how that would be like so like a it tells me what you do and how easy it is to use without saying the words easy to use yep yeah that's one of the biggest tricks for communicating is it's always bette..."

"okay we've got thrown into a type form you can't use the app maybe they could use the Google formula yeah you don't have to pay them fifty dollars a month it literally is the cheapest type form plan r..."

"great start Miriam from softer zooming I usually build websites and marketplaces and web apps without code okay so I know what that is and you've got it's kind of like form builder page builder here b..."

"than that or people who just have an idea and want to make it for the first time let's see how we get well you're overloading my you're overloading me here by trying to make me imagine three different..."

"startups okay what type of startups what yeah there are many website builders here's you're also working against you know what you like you have to differentiate why I would choose you / web flow or w..."

"a lot faster if not already if you just cut out most of those features and you just focused on the one core use case so the person who needs this most right now yeah so like one of the most successful..."

"on software so maybe this web site is specifically for startup founders to build like a better landing page yep and if that's the case then maybe just say that yep cool looks the page looks good that'..."

"here's one example why can't I rearrange this landing page if this website is yeah how built is built on software like what if right below here you're like try changing the price yeah or move the move..."

"delivery service for school kids okay this is interesting to me cool it makes me smile the only one of the questions that I have is where because I'm sure that this really depends on which country oka..."

"these delivery people to like bring them to office buildings downtown so that you can get like a home-cooked lunch huh every day and it's this like but there's their own lunch at home and then have so..."

"system they will be able to kind of figure out whether they want that almost everyone I've seen with Parsloe jr. we can guarantee default comfort fresh food good health but it says you get to prepare ..."

"comfortably cook food and in your child's lunchbox yeah so it's totally the same system for like business people but for kids I I guess one of the questions I don't know too much about the whole syste..."

"that's that's super key you could even include a link like that will deep link you into a what's that conversation yeah yeah I think some of the graphics if you could have even photos like especially ..."

"happiness goal connect with amazing activities enjoy your life well that sounds great but I have no idea what else is yeah or if it's for me or what I would use is or app be a better you thank you it'..."

"just kind of put blocks of gray text to to kind of mask the unimportant parts and focus in on the part that you want people to see but always the best thing is screenshots should be like supporting ev..."

"much texts I don't really like the white on black either yeah it doesn't seem as positive like having an entire black page just feels a little bit too dark yeah I worry about your URL also like it's r..."

"interesting is you've built the app like it's clear that using a sudden they're yeah so yeah ingredients so are you it's not a food site there's something about advertising workflows yeah then today m..."

"are still at a loss yeah growth Channel a I powered and digitally European site always asks for I know cookies hate that a I powered digital ads for FinTech startups okay don't know what that is get u..."

"kind of funny no payroll I would not have suspected that an ad company would need payroll no hourly billing yeah okay activate your future let's get going down okay you almost get there we help forex ..."

"how it works okay one two three sensor breathe it seems like you're in an an adverb like a marketing firm like a cool let's go live all campaign Herman I'm also curious like why FinTech hmm like what'..."

"you are the experts at this like why would you go with any other out of your digital agency or something like that why would you go with any other ad buying agency versus this one if you're a fin tech..."

"the location is important yeah what is what he's seeing pay pay per click okay I don't know that's what I would guess yeah you know if there's a different meaning in this console and with goods yeah o..."

"it let's try it let's let's click these like it looks like that's what I'm supposed to do okay it's an app okay habet er yeah there isn't even a description yeah you're missing you you're missing a lo..."

"try habit or Now buttons it's not clear that it's an app from there though like it's clear once you see the screenshot open it throws you into the ears yeah right we didn't expect that versus if it wa..."

"interesting you talk about workouts and learning JavaScript both in the examples those are somewhat different things yeah not necessarily bad but it's tough for me to know who like who is supposed to ..."

"that are they're all here like you could probably like some of the stuff with one or two and I think to Eric's point if you have users you can figure out what are people actually using this for today ..."

"website yep gee links will lead Oh quick links okay the professional resume for influencers okay that's a solid one-liner yeah kind of like a LinkedIn for influencers yeah they're always having a litt..."

"reviews and and metrics like personally I actually think that these are more exciting than your than your sentence here like be direct you've got this kind of screenshot here I don't know what I'm loo..."

"up right up here on the right yeah like and then you and then you could say like you have an arrow that's like this is our example of the product on our own site yeah so I think it's a feed that shows..."

"we're into a different section of it yeah there's like a whole dashboard here which I do not expect yeah so actually personally I would love a little feature that lets me like prompts me to write a ni..."

"liked the update or not one thing you can even do is say like everyone uses slack or most people use slack especially your customer base like we're asked them if like they know about the slack update ..."

"it's getting like I could see getting actually more confused by this and is there even a headline for this part - like you've scrolled learn for me it's like that's not clear to me what learn from you..."

"the startups cool companies like every single company in start-up school that has a SAS app could definitely use this yep so you're in the right spot yep and then add an about Us page and yeah I assum..."

"content anywhere and track results so that's like way too broad again what content is most commonly gonna be shared Wow your big names Siemens these Siemens fresh works you know what content are they ..."

"put that right above the phone if it's truly what we think it is yeah like track attachment open rates yeah and then like closed sales faster yeah yeah like that's very specific what Eric just said wh..."

"close deals okay 50 bucks yeah but cool okay so like I think we get what it is it's a doc said alternative explain why it's better and simplify it so that people can immediately understand like I'm it..."

"valuable for them and well it's it's awesome to have you know someone like Aaron review your site you don't necessarily need to have that and you can actually start by just asking people who you trust..."

"website yeah another tool that you might want to try is install full story on your site it lets you replay sessions of users using your product so you can actually see how people scroll it's funny act..."