"imagine one of the coldest little countries in the world think of the most Barren part of that country see in front of you a godforsaken place deep in the forest this book is about a man who grew up i..."

"of one day showing your father and your mother and the whole world what you could do of course they count this is not a book about a man starting out empty-handed on the contrary it is a book about a ..."

"today which is leading by Design the Ikea story and is written by beril tol with a lot of close association with ingbar cpride himself so there's huge chunks of this book uh that are in ingvar's own w..."

"with the author and he tells us at the very end why he did this he says for over 10 years I've been called on by a number of writers and Publishers wanting to write my biography I have always been ver..."

"document that's sitting before me and so he starts with an act of service he is telling them why Ikea exists and he says to create a better everyday life for the many people by offering a wide range o..."

"this is an objective that carries obligations and he's immediately going to contrast this is the way the Ikea Way this is the principles this is what we believe in and he's going to contrast it to wha..."

"Everyman let me read you a paragraph from one of the biographies of Billy Durant that I read and this is really Billy Durant describing Henry Ford's one single idea says Durant noted that Ford was in ..."

"it a different way that phrase doing it a different way something he repeats over and over again part of creating a better everyday life for the many people also consists of Breaking Free from convent..."

"a list of nine principles that Ikea is built on and one of the key principles is that Ikea must have low prices so the me the vast majority of people can afford to shop there and you'll see his dedica..."

"we must have low prices and then he ends this section saying there is no compromise this principle will never be compromised he says our policy of serving the many can never be changed and so in the n..."

"decades not and this is what I really mean about he definitely has a specific point of view he knows exactly how he wants what he wants his company to do he knows exactly how he wants the company to b..."

"to be pied a job must never be just a livelihood if you're not enthusiastic about your job a third of your life goes to waste for those of you who bear any kind of leadership responsibility it is cruc..."

"fountain pens and then he immediately sold the pens for a large profit and so one of the iron laws of Ikea is that all expansion is to be self- financed and his point was to do that you have to make a..."

"similarity to Henry Ford they were both obsessed with eliminating waste and increasing efficiency they were both relentlessly resourceful such as reaching good results with small means wasting resourc..."

"decision to the next meeting because you don't want to take the responsibility now calling somebody we you could just as easily send a note the list is endless use your resources the Ikea Way achieve ..."

"principle he's already mentioned multiple times doing it a different way if we from the start had consulted experts about whether a little Community like alhart these are tiny little towns in Sweden t..."

"the most important tasks that's why I hope that we will never have two identical stores dynamism and the desire to experiment must continually lead us forward I want to go back to that one line that I..."