"I welcome to the craftsman founder podcast hosted by Lucas Carlson every week we talked to founders entrepreneurs and those who've made a craft out of creating companies and enterprises listen every w..."

"interview hello this is lucas Carlson from the craft some founder podcast this week I've got a really awesome guest heat and Shawn now he is an awesome guy just he's created some awesome awesome compa..."

"Neil Patel was one of our other guests and I wanted to bring heaton on to kind of give us the other side the other side of the picture and both of them are such such great folks I've worked with them ..."

"we were trying to do is we would take all the money that we made basically providing marketing services for other people and trying to dump it into building products and we got sort of lucky that's ac..."

"KISSmetrics and raise money for it so crazy idea is self-funded and kiss metrics is funded and yeah I I am you know mega steel and I get to sort of get to see both side of the world of you know raisin..."

"trying to find somebody yeah I think that's a great question we found each other a little bit accidentally threw Neil sister I'm actually married to her so I'm married to his sister he's my brother-in..."

"if you kind of know it when you meet the person within a very short period of time most of the time and otherwise like you know there's all kinds of trick you can do if you're not very good at like yo..."

"problems but you know i would say that just start working with people and start you know sort of being with the relationship where it goes and if you guys actually can get along and you guys you're no..."

"pad to Google Docs and spreadsheets to even admin systems internally and honestly we probably talk you know i would say easily multiple times a week sometimes as much as every single day depending on ..."

"years old and I didn't cry that day and so it didn't really register as traumatic in terms of you know from an outward physical standpoint but from a mental standpoint I was definitely buying I can't ..."

"you that's a simplest explanation most people don't listen to their parents actually do listen to my dad especially when he says things like that uh there's only a couple things he said to me to get g..."

"two yeah I I really believe everyone has the potential of start things no matter how small or big or whatever doesn't have to be like a venture funded startup but you know generally everyone has that ..."

"them grow that's probably the reason I do this and how often do you have to shake the plant it's like wind so when win if you if you notice plants in windy areas they're actually way more bushier than..."

"more about growth and things like that cool so one of the things that I've noticed that you've done recently started an email newsletter and it's called the SAS weekly and I was some sharp into it I t..."

"more content than ever and i think the problems a little bit different which is like how do you find the best content that you need right now for whatever you're working because obviously if you're go..."

"sounds awesome um yeah so you're a product guy and and you've launched a number of products at this point do you have any advice for any founders about how to do a great product launch yeah I should b..."

"them and I think people that's a number one thing people fail miserably horribly at trying to meet the market need because they're they're usually delusional and Germany like ways to tell if you're in..."

"have that problem too so you know the way I like to say it is like I think people start with ideas and the way I like to think of it as like ideas are just um basically a assumption that you have abou..."

"like I just doesn't seem right or it seems like they could do better and so I you know I think I think the biggest problem is like they're sitting there trying to think they need money not getting far..."

"of okay how do I hire people I need once I figure out what areas i really need them yeah hiring is very very hard and you've actually done a really good job my friend John that works with you it's jus..."

"and so these days like almost any hiring I think what really matters you know is can you work with them can your team work with them and so figuring out how to give them a project and coming in with s..."

"important yep so you brought up hacks with with hiring one thing you're known for its growth hacking can you talk about growth hacking what is it do you have any good growth hacks to as examples sure ..."

"its combination of improving your product optimizing conversions and Mark me until it's a product marketing function which includes engineering and so you know growth hacks like there's a ton of stuff..."

"the business looking at week week on eight growth rates and things like that so uh yeah that's what I got no hats for me today okay sounds great uh have you read any books lately that if inspired you ..."

"burger and you basically talks about literally becoming more successful through better thinking and I have this fascination with thinking faster understanding things faster and this book is probably t..."

"anymore i usually just google google around these also i just love google like i'll google anything I used to say I can help Google you you if you're an engineer keep up so yeah I ya know plant books ..."

"reports while um Hugh is type in like if i type in right now Forrester marketing and then file type PDF I get all these PDFs of all wave analysis and all these reports on marketing so it's like oh you..."

"get better every day awesome so if people want to learn more about you and you're thinking where do they find you sure so my twitter handle is actually right down here at hnh uh just like his is at ca..."