
39 segments available
Described by David Perell as “like Rick Rubin for writing,” Ellen Fishbein is an author, writing coach and founder of Altamira Studio, an independent publisher specializing in short-form books. She joins the show to discuss how traditional publishing disrespects intelligent readers, her advice for aspiring authors, what she’s learned from Shakespeare’s sonnets, and MUCH more! Important Links: - Altamira Studio - https://www.altamira.studio/ - Writing.coach - http://Writing.coach - Muse By Mail - https://www.altamira.studio/muse - Ellen’s Website - https://www.ellenrhymes.com/ - Ellen’s Twitter - https://twitter.com/EllenRhymes?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Show Notes: 0:00:00 Intro 0:00:52 Main podcast 0:01:41 The Caves of Altamira 0:03:16 The New Book Deal 0:11:34 Using Shakespeare’s Sonnets as a Writing Guide 0:21:47 The Author’s Compass 0:27:04 The Storytelling Magic of Herman Hesse 0:35:22 Zero to One & Writing as Personal Communication 0:42:00 How Traditional Publishing Disrespects Smart Readers 0:53:47 How the Legacy Publishing System Results in Regression to the Mean 0:59:00 AI in the Writing Process 1:12:33 Cutting Out the Middle Man 1:16:08 Muse By Mail 1:25:51 Advice for Aspiring Authors 1:29:41 Writing Coaching & Working with Big Publishers 1:37:28 Ellen as Empress of the World Books, Articles & Films Mentioned: - The New Book Deal - https://artisanal-creator-3254.ck.page/posts/the-new-book-deal; by Ellen Fishbein - Future of Publishing: 10 High-Conviction Views - https://x.com/EllenRhymes/status/1780289507788476750; by Ellen Fishbein - What makes Zero to One a masterpiece - https://www.ellenrhymes.com/zero#:~:text=Zero%20to%20One%20is%20timeless,must%20make%20the%20content%20shine.; by Ellen Fishbein - Have you found your “bible”? - https://www.ellenrhymes.com/have-you-found-your-bible/; by Ellen Fishbein - ASK ARISTOTLE - https://www.altamira.studio/ask; by Vishal Sharma and William Jaworski - MEMES MAKE MILLIONS - https://www.altamira.studio/memes; by Jason Levin - SPACEFARING - https://www.altamira.studio/store/p/spacefaring: A contribution to Earth’s archives; by Ellen Fishbein - The Glass Bead Game; by Hermann Hesse Hesse's - Demian: The Story of a Boyhood; by Hermann Hesse - Siddharta; by Hermann Hesse - Zero to One: Notes on Startups, or How to Build the Future; by Peter Thiel with Blake Masters - What Works on Wall Street: A Guide to the Best-Performing Investment Strategies of All Time; by Jim O’Shaughnessy - How to Retire Rich: Time-Tested Strategies to Beat the Market and Retire in Style; by Jim O’Shaughnessy
Ellen Fishbein discusses the publishing industry's bias towards mass appeal, explaining how this affects the production of quality books for niche audiences. She emphasizes the importance of recognizing an author's unique vision and the need for publishers to support that vision rather than getting distracted by trends. Fishbein advocates for creating meaningful art instead of disposable content.
"there's this massive sort of bias toward oh if something doesn't have Mass Appeal then as an industry we're just not interested in putting it in print at all now the problem is that that skill set aro..."
Host Jim Oasy introduces Ellen Fishbein, a unique publisher and writing coach, highlighting her impressive background and the innovative approach of Altamira Studio. Fishbein is compared to Rick Rubin for writing, setting the stage for a deep dive into her insights on the publishing industry.
"content wello everybody it's Jim oasy with yet another infinite Loops today I am super excited to have on a fellow publisher who has a very very unique way of looking at the publishing industry her na..."
Ellen shares the inspiration behind the name of her publishing studio, Altamira, referencing the prehistoric caves known for their stunning artwork. She draws parallels between ancient creativity and the need for lasting artistic expression in today's world, emphasizing the importance of creating work that endures beyond the ephemeral.
"name of your studio from that uh prehistoric cave where all the beautiful uh uh paintings uh are or or or no yes yes I sure did do you know uh the Steely Dan song caves of aliro I do yes I am a long c..."
Fishbein elaborates on her innovative 'New Book Deal' concept, designed to help authors reach niche audiences without the traditional barriers of publishing. She explains how authors can pitch their ideas and secure pre-orders to fund their book projects, highlighting the value of print even for small, passionate audiences.
"the new book deal you you are an incredibly Innovative publisher uh backed by your uh ability to also serve as a great writing coach so tell me a little bit about the new book deal um that you are off..."
Ellen discusses the profound impact of Shakespeare's sonnets on her writing philosophy. She explains how these works serve as a foundational guide for understanding language and creativity, emphasizing the importance of quality and beauty in writing. Fishbein reflects on how Shakespeare's dedication to craft informs her approach to coaching writers.
"also note in you have four Bibles and one of them are Shakespeare sonets and that's something we share when I was a teenager I love poetry I still do uh but I memorized 100 poems and many of them were..."
Fishbein delves into Hesse's 'The Glass Bead Game,' discussing its utopian portrayal of academia and the intellectual pursuit. She appreciates Hesse's commitment to creating a sophisticated metaphor for knowledge and collaboration, emphasizing the book's relevance in today's world. Fishbein connects Hesse's insights to the challenges of modern education and intellectualism.
"lament oh you know there isn't the this kind of form available today or or that type of writer not necessarily you might just have to look elsewhere I want to jump back though to the the new book deal..."
Ellen Fishbein transitions from discussing poetic influences to practical writing insights found in Peter Thiel's 'Zero to One.' She reflects on the balance between creative expression and business acumen, showcasing her diverse interests in both poetry and practical writing. Fishbein's journey illustrates the interconnectedness of art and commerce in the writing world.
"that does that make sense totally um so it it's a bit like um you you you're very helpful in being able to see oh that should be a book like when you're getting all these submissions memes make millio..."
Ellen explains how the best writing emerges from a genuine connection with an audience. She contrasts the traditional publishing approach with her philosophy at Altamira Studio, advocating for a writing process that prioritizes meaningful communication over arbitrary word counts, ultimately leading to more impactful literature.
"really extraordinary company I was like I better read this book because I didn't get to work there I actually interviewed there and I tried to drop out of college to join which is kind of a funny stor..."
Ellen critiques the traditional publishing industry for its lack of respect towards intelligent readers, citing examples of unnecessary fluff in books. She argues that the industry's focus on page counts undermines the value of readers' time and calls for a shift towards more concise and meaningful content.
"done in writing coaching with my team kind of rhymes with that in many ways it's like you're going to do your best writing when you are trying to communicate to someone who you can name and someone wh..."
Ellen discusses the evolving role of publishers, noting that they have shifted from nurturing new talent to focusing on authors with existing social media followings. She emphasizes the need for publishers to recognize and support diverse voices, rather than relying solely on marketable metrics.
"fighting over kind of the same outcomes it's about thinking differently I love that that uh and and for what it's worth um we we have kind of the same attitude at infinite books we we don't view you a..."
Ellen and her co-host explore the importance of empowering authors through innovative publishing practices. They discuss the need for transparency in sales and royalties, and how Altamira Studio aims to provide authors with the tools and insights necessary to thrive in a changing literary market.
"to I think the clearest uh the clearest way to understand that the simplest way to understand that is just in terms of how much fluff is in books so there's a lot of things there's a lot of things und..."
The conversation shifts to the influence of social media on book publishing. Fishbein and her co-host discuss how social media metrics can be misleading and how algorithms often prioritize popularity over quality, leading to a regression to the mean in content creation and book sales.
"uh to see wow I I wonder why I sales 5x in Omaha oh well maybe that's because you wrote a book about Warren Buffett and they just had Woodstock for capitalism and people are buying the book but and I ..."
Fishbein critiques Amazon's approach to book sales, arguing that the platform optimizes for purchases rather than actual reading. She points out the low completion rates of Kindle books and how this reflects a broader issue in the publishing industry regarding reader engagement and content quality.
"push people to kind of like take the minimum action so like with social media everybody's familiar with like we can all see how yeah what's being pushed is the stuff that oh yeah I'll just like that y..."
Fishbein discusses the need for innovation in the publishing industry, highlighting how traditional publishers are restricted by outdated business models. She shares her vision for a new approach that includes partnerships with authors and leveraging technology to enhance the publishing process.
"number I don't know exactly what it is but anecdotally it's like 97% of your Kindle books are stuck below 5% completion so yeah it's not good so that's a big that's a big part of this kind of regressi..."
The segment explores how AI can enhance the writing process by acting as a collaborative tool for authors. Fishbein explains how AI can assist in ghostwriting and content creation, allowing authors to leverage their expertise while improving the overall quality of their work.
"industry because there's there's just so much old stuff that's weighing them down I don't remember how exactly we started this uh this trans we we we were talking about the reversion to the mean that ..."
Fishbein elaborates on the potential of AI to revolutionize ghostwriting by streamlining the process and ensuring that the author's voice remains authentic. She discusses how AI can help structure ideas and provide feedback, making it easier for experts to share their knowledge in book form.
"want our authors that we spent a lot of time and effort with uh as their partner we don't want them to not sell their books so we we definitely want to also have a really good marketing uh arm for wha..."
In this segment, Fishbein and her co-host discuss the future of writing in the age of AI. They emphasize the importance of combining human creativity with AI capabilities to produce high-quality content and explore how this partnership can empower more individuals to become authors.
"and so one of the things that we are going to offer we don't have it yet we're developing it right now but uh the we're investors in a different company called W and what it is is a AI uh designed for..."
Fishbein highlights how AI can facilitate critical feedback for writers, making it easier for them to accept constructive criticism. She discusses the advantages of using AI in the writing process, particularly for those who may struggle with traditional feedback mechanisms.
"poems that are that are definitely reminiscent of mine it it's is it GPT store I think so I think so um it's called G poet the jeo okay we will make it we will make sure that that goes into the show u..."
Ellen Fishbein discusses the transformative potential of AI in the writing process, emphasizing how it can help authors capture their authentic voice without the interference of ghostwriters. She highlights the importance of structuring ideas and how AI can facilitate this, allowing for a more genuine representation of the author's expertise.
"that material into something that then fits into that outline that we created together like with that person and the outcome there is a book that in a sense was written by no one which is really inter..."
Ellen shares her experience with AI in providing critical feedback on writing. She explains how authors are often more receptive to constructive criticism from AI than from human sources, which can lead to improved writing quality. This segment explores the benefits of using AI to refine arguments and enhance clarity in writing.
"similar to uh our approach to this as well um I personally think that um having experimented I was a very early adopter of AI um back when they called it machine learning as opposed to AI um and saw t..."
In this segment, Ellen emphasizes the value of steelmanning—presenting the strongest version of an opposing argument. She discusses how AI can assist in this process, helping writers understand and articulate different perspectives, which ultimately strengthens their own arguments and enhances their writing.
"definitely think that um that is one of the more exciting changes and tools available to authors today um and specifically to people who as you mentioned would probably not have written a book uh prio..."
Ellen and her guest explore the evolving role of literary agents in the publishing industry. They discuss how agents have traditionally acted as middlemen and speculate on whether their roles will diminish as authors and publishers begin to connect more directly in the digital age.
"written and uh then I always the one of the first questions I ask is please suggest the uh and enumerate the weak points of this piece of writing and I got to be honest sometimes like they're really n..."
The conversation shifts to the broader trend of disintermediation across various industries, including publishing. Ellen shares her insights on how this shift could lead to more direct relationships between authors and publishers, fostering creativity and collaboration without the need for traditional intermediaries.
"but then I'll say I'll do the opposite and say please point out all of the deficiencies in this particular thing by doing that you really get out of the Hat see one of the things that I just hate alth..."
Ellen introduces her innovative project, Muse by Mail, which aims to provide personalized support for creative individuals. She explains how this initiative focuses on understanding the unique needs of readers and authors, offering curated content that inspires and motivates them on their creative journeys.
"have any kind of support or verification what do you think what do you think uh about the role of Agents do you think that those are going to disappear do you think they're going to change uh because ..."
In this segment, Ellen elaborates on the importance of serving readers in a more personalized manner. She discusses how Muse by Mail will connect creative individuals with tailored resources, fostering a deeper relationship between authors and their audience.
"think the the role of agent is going to disappear or is it going to transform I think that historically agents have been the middleman you that's that's a that's an that's like more of a publicist rol..."
Ellen emphasizes the significance of creating lasting connections with readers through personalized experiences. She argues that individualized engagement can lead to a loyal fan base, which is more valuable than traditional marketing strategies.
"of playing the middleman does that make sense it does I that was one of my simple hypotheses uh when we were looking at all what we term the great reshuffle um and like one of my earlier business hypo..."
The discussion continues with insights on how the publishing landscape is changing. Ellen reflects on the need for innovation and experimentation in publishing, highlighting the potential for new ideas to flourish outside traditional systems.
"so uh anyway just teasing um another thing that you started that I that I really like the idea is this you call it Muse by mail tell us a little bit about Muse by mail because I think it's really Inno..."
Ellen shares her best advice for aspiring authors, encouraging them to express their love and ideas through writing. She suggests exercises that help uncover book ideas and emphasizes the importance of creating meaningful content rather than disposable noise.
"weird but what I realized is that the focus on what authors need is really really crucial but so is the focus on what readers need and that's the thing that I didn't and I think a lot of Publishers in..."
In this closing segment, Ellen reiterates her mantra of 'Make Art, Not Noise.' She discusses the importance of creating impactful content that resonates with readers and inspires others, urging writers to lead by example in their creative endeavors.
"the idea of muse by mail is it is a personalized mail drop for Creative people and you can if you go to Muse by mail.com you will be able to access whatever the latest iteration of this actually is wh..."
Ellen Fishbein shares a profound exercise for aspiring authors to uncover their book ideas. By thinking of someone they love and considering what they would want to express to that person, writers can find their unique voice and direction. This approach emphasizes the importance of personal connection in writing.
"think they're really brilliant if you could give we always try to um uh help our listeners and viewers uh we probably have a lot of people listening and and watching this right now are like boy I woul..."
Ellen emphasizes the mantra 'make art, not noise,' advocating for meaningful content over disposable writing. She encourages writers to focus on creating work that resonates deeply with specific individuals rather than chasing viral trends, highlighting the importance of authenticity in creative expression.
"person is it just just start is it Nikes just do it or or do you have something that's piece of advice more nuanced the advice I have is think of someone you love someone you love very much could be y..."
In this segment, Ellen discusses the common mistake of trying to appeal to a broad audience. She argues that writing should be specific and personal, targeting individuals rather than the masses, which can lead to more impactful and genuine work.
"people in your life the people who you really really care about the people who you want to succeed you want to see them have a great future if you could leave them with just one thing what would that ..."
Ellen explains her dual role as a writing coach and publisher, working with both aspiring authors and established executives. She highlights the tailored support provided to clients, ensuring their writing aligns with their vision and goals, whether for personal projects or professional communication.
"creative work um another thing I A lot of times say is make art not noise life is too short for disposable content and um lead by example you know do do and and say the things that you hope other peop..."
Ellen discusses the evolving landscape of publishing, emphasizing the need for innovative approaches to support authors. She reflects on the challenges faced by traditional publishers and the potential for new models that prioritize author support and creative freedom.
"huge mistake that people make and that's why you get some much of the finality and and the you know like oh this one's going to be a thinger what's the thing from succession the meme the all bangers a..."
Ellen shares insights on the significance of personal connection in writing and publishing. She believes that understanding the author's vision and fostering a supportive environment can lead to successful projects, whether through traditional or self-publishing routes.
"that looking to improve their Communications with their internal team with their investors just with themselves to some degree you know founder CEOs with their visions and stuff and uh we've been you ..."
Ellen expresses her enthusiasm for her upcoming project, 'Ask Aristotle,' which has already received positive feedback from early readers. She discusses the importance of the audio format in reaching new audiences, particularly younger generations who prefer listening to books.
"coach but yeah I mean we're a tiny team and the whole thing it's just all kind of you know the altimir studio and the writing do coach thing it's kind of all one it's it's one initiative around you kn..."
In this segment, Ellen reflects on the growing popularity of audiobooks and their potential to engage readers who may not traditionally read print. She shares her excitement about the audio version of 'Ask Aristotle' and its anticipated impact on listeners.
"they're actually doing that um but I I think I'd go all in on that uh because that's the other aspect that is part of our thesis is the internet the interconnectivity the tools that are available righ..."
Ellen and her host discuss the critical importance of writing in today's world. They emphasize that effective communication through writing is essential, regardless of whether one intends to publish a book, highlighting the relevance of writing skills in various aspects of life.
"way what are you most excited about right now be it a book be it something you're doing at the company what what do you like when you wake up and you think oh God it's I'm so glad I'm I've got uh this..."
In a fun and imaginative segment, Ellen is given a magic microphone to share two ideas with the world. She chooses 'lead by example' and 'make art, not noise,' encapsulating her philosophy on creativity and influence, aiming to inspire positive action among listeners.
"sending it to me I'm a huge philosophy nerd as well and so I can give you your blurb right now uh for people who wish they would like some philosophy but just haven't been able to get into it because ..."