"i generally value the reference check over interview signals you know if i had the stack rank in interviews what is the best signal the uh reference check is the top of the list those people you know ..."

"shashir marocha is the co-founder and ceo of koda before starting koda shashir led the youtube product engineering and design teams at google where he spent over six years before that he spent six yea..."

"we talk about eigen questions which is not a german game show he shares how he evaluates product talent and gives some really great advice on doing reference checks we go into so many other topics thi..."

"be how you create okrs run annual planning build your own map whatever every one of those codas can then be easily copied and adapted to your organization without knowing who originally even wrote it ..."

"hey ashley head of marketing in flat file how many b2b sas companies would you estimate need to import csv files from their customers at least 40 and how many of them screw that up and what happens wh..."

"i am zero percent surprised to hear that i've consistently seen that improving onboarding is one of the highest leverage opportunities for both sign-up conversion and increasing long-term retention ge..."

"shashir welcome to the podcast thank you for having me i don't think i've actually shared this with you but you're actually the very first ceo that i've had on this podcast i actually have a rule of n..."

"and then when they find a solution that problem they then pick the right tool and so the blue loop allows us uh to go after that and it kind of changes changes how the motion of the ecosystem works as..."

"you probably do have a loop whatever the product is there's probably something about it that causes that loop and understanding how that that works really important i mean in terms of like what what i..."

"it is but but uh you know finding it writing it down i think is really helpful um there's a second party oh how do we organize that team yeah but let me ask one quick questions he said this uh i think..."

"they're investing their time not just their money and and so your ability to get across to them why this thing is going to be interesting and how it'll grow and they're kind of the most discerning inv..."

"like that so i mean quality and activation are a little bit different i mean they they blue loop definitely the so there's actually kind of three entry points on that diagram those people come through..."

"the person who owns that conversation the person sharing the document with you like if that person does it and like mispositions it or doesn't like just makes a crappy document or something like you k..."

"the the way you run the team because if you have a loop where your community ecosystem users saw and control that narrative then you have to you have to incorporate that i mean the other close analogy..."

"somebody's books called rituals of great teams and the uh when i signed up to do it i thought it was going to take six months i'm now almost two years in uh i mean i know my manuscript in four months ..."

"stuck with he said uh great companies has a very small list of golden rituals and there are three rules of golden rituals uh number one they're named number two every employee knows them by their firs..."

"dorian both and it's not because they're meeting wonks it's because it's indicative of the culture of the team and so the the uh you know i'll regularly hear employees say things like yeah i just join..."

"learned is people love sharing their rituals i get i you know i've interviewed people from many companies that everybody's heard of you know nike disney new york times you know it's on all the way dow..."

"that there are a mirror of culture that i mean one of the attendees there is darmesh founder of hubspot and very thoughtful uh person he talked a lot about this thing that is originally presented as s..."

"of my evenings end up being on this i have a wonderful co-writer erin dame who's uh who's incredibly gracious with her time and uh um and for helping me sort through the best ideas and the worst ideas..."

"you know videos of her hometown in greece and so on but the way she brought it to the team was they start meetings by randomly picking someone they call spin the wheel they randomly pick someone and t..."

"a couple of the different kind of uh maybe different ones that people might not have heard of before those are amazing examples have you integrated any of these rituals from other companies doing this..."

"do this pulse and so you have a meeting and it could if you did it wrong it could feel like voting and it could feel like consensus building and so we would get this you know people would talk about i..."

"column to our pulse which is what is the role and we group the table by that and the other thing that coinbase does it's like sounds really subtle and small but really in detail that really matters is..."

"publishing it is because i think other people uh will will enjoy it um and and can get can get benefit out of it but you know if people are interested uh one of the other choices i made in writing thi..."

"like actively not do it what do you when you're when this other time and actually that in itself is the rich woman every company has some form of a war room ritual that is uh i guess facebook i was le..."

"the list and the subtitle the book is how to change things when change is hard and the basic idea of the book is they use this analogy of an elephant a writer on an elephant on a path and when you're ..."

"awesome by the way that's a little plug for the youtube version of this podcast which is now a thing we do so if you're like hey i don't see what you're talking about uh just search for lenny's podcas..."

"rituals which you probably already know about but they're kind of all hilarious and weird one is formal friday where people dress up in suits and gowns on fridays another is a human tunnel for all new..."

"that's actually an incredible segue to our next topic which are eigen questions oh yes and so again questions one of your most classic posts you mentioned this at the top may be your most liked post o..."

"step inside a youtube staff meeting in 2008 actually one of the toughest questions we were answering was this question we called the modern family question and and um it may sound small but it actuall..."

"thing to do so let's do that and in the other half of the company most of the business functions sales marketing especially content partnership said please please please don't do that if you do that a..."

"and so on and it's like a hard contentious meeting and as we're leaving the meeting he says hey can i get a selfie with bill and scott audrey what are you doing it's this great picture of him like wit..."

"we will break the current app why did you agreed upon date and the negotiation was can you please just tell those people that there's a new app and so that's what we negotiated out of it and they even..."

"way i cemented that decision when we made it was i named the company now where coda is a dock backwards i said well well that's uh it's a this is this is going to be a we're definitely not revisiting ..."

"remove from ourselves like i'll see all your candidates tell me things like i guess i would ask them what what size it is and like why would you ask them what size would what what what decision is tha..."

"button clark who's my boss at microsoft for a number of years and it stands for problem solution how execution bshe and i will say it's a um i've tried many times to come up with a better acronym and ..."

"problems and you say hey i know you told me to go work on activation but actually i think our issue is brand or i think our issue is quality or i think our issues whatever it might be and that's sort ..."

"the difference they put is the difference between a level three and a level seven may not be scoped they may do the exact same job it's how they do the job that matters and here's some language for ho..."

"being good with item questions like can you spot the right problems it's very similar to can you spot the right questions you decide what's important and so that's been my main framework for value wow..."

"something that corresponds with pshe and in terms of interviews yeah you look for the same thing and so you uh and by the way i should say interviewing is one part of this and you talk about interview..."

"incredibly easy to assess in a reference check and i think getting good at that is really important you may have mentioned this but what are what's kind of the question there is there a question that ..."

"high precision and high quality and i will tell them that i have a qualitative judgment that one is better than the other but you want them because you just want your reference check to talk and you w..."

"a there's a exercise that they do but about half the time is spent on them presenting whatever they want i mean they can they can talk about themselves they can teach us something and then another hal..."

"interesting what people do i mean i've seen people use that time i often tell people it's the brag session this is like and you know for product managers we do for everyone but it's like recruiters sa..."

"so sure i feel like you have five books in you that you need to write on so many of these topics this is such good stuff i wish i could keep going i know you have to run so we have this final lightnin..."

"has drifted at two extremes so one is we've gotten very good at written form and the other is we've gotten very good at art single pieces of art and comics are the hybrid right they are drawing mixed ..."

"answered this i the teleporter one is definitely my favorite my second favorite one if i was gonna give you a different one is i have a series of questions around um uh let me me pull it here so i giv..."

"and ben thompson from trajectory oh my god two of the two of the ones that i think they both have a very like natural instinct for for writing and synthesizing things that people are feeling without u..."

"work in these show notes yep that list okay final final question what's your go-to karaoke song or dance move at a wedding a karaoke song is if i had a million dollars by the barenaked ladies and uh i..."