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How to drive word of mouth | Nilan Peiris (CPO of Wise)
2 segments available
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The Power of Word of Mouth
Nilan Peiris discusses the incredible growth of Wise, highlighting that 70% of new users learned about the service through word of mouth. He emphasizes the importance of creating an experience that exceeds customer expectations, which is crucial for driving organic growth and recommendations.
"people look here like oh my God I'm never using my bank again this number this is crazy money trans has been around since the medicines right that is a small team in Europe start out and figure out ho..."
Creating Unforgettable Experiences
In this segment, Nilan Peiris explains the strategy behind Wise's user acquisition, focusing on the need to provide experiences that customers didn't know were possible. He contrasts this approach with traditional methods that prioritize conversion rates, underscoring the significance of memorable customer interactions in driving word of mouth.
"developed a system for how to drive her to mouth some people focus on conversion rate like I'm going to make this really really slick and that's cool you get a bit more growth to get to recommendation..."