"we talk about the 10x engineer and we don't really talk about the 10x growth advisor or 10x growth person but the same Dynamic applies You could argue it flies even more because the right growth advis..."

"lot of different disciplines but this is one of them welcome to Lenny's podcast where I interview world-class product leaders and growth experts to learn from their hard-won experiences building and g..."

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"I want to start with a story that you shared once when we were hanging out in the past and something that I'll never forget and it's about the time that you just joined Facebook and apparently you had..."

"this work to okay let's move to Palo Alto and you know Marv the exact a variety of leaders there were in discussions for months and months and months and never letting the momentum die and that's some..."

"Relentless is actually another word I wasn't necessarily on supposed to yet but I feel like it's another Trend across the most impactful and successful Founders is just this like I will not give up I ..."

"yeah I built this this playbook out I was in Canada in Ottawa when I uh I sold a company a Trip Advisor and really started growing my team and becoming more of a uh leaning into leadership at the time..."

"that the best predictor of future performance is past performance so I'm looking for what I call signs of Excellence so I want to know you know the top people generally have done multiple amazing thin..."

"link to that blueprint that you mentioned a lot of what you're talking about is probably more relevant to like senior executive type people because you're looking for or maybe not because you're looki..."

"okay so I'm going to bring us back on the agenda that I had for myself which is I want to start with talking about advisorships and Advising and growth advisors you've been a growth advisor for a long..."

"product that users love that's either showing strong signs of retention or has some good Loop that you can see that that you can start thinking about growth let me follow on that thread real quick bec..."

"get into So you you're better off with a good product that's satisfying a need and then growing from there I will say to kind of play Devil's Advocate with myself and something that I've um done actua..."

"awesome okay I threw us off track let's get back on track so we're talking about when it makes sense to find a growth advisor and then what to look for in someone that you might want to work with I me..."

"who can do that first pass because for somebody who knows growth that you trust it's actually not a lot of work for them to vet out have talented someone else's and it's an easy ask to make and someth..."

"is there an example of that sort of impact that you've seen in your advisorship or other peoples of just an impact from one conversation or a little bit of the help definitely uh and I think what I wo..."

"I've worked with some companies that you've mentioned and certainly have had impact very very quickly every one example would be a company that I worked with now a public company at the time they were..."

"thing whether you're an advisor or if you're you're hiring and because it's it's one of those weird disciplines where the right person at the right time can literally say a sentence that changes the t..."

"of structure you recommend for an advisorship is there anything else you can share about just like what you'd recommend a Founder do in terms of compensation for an advisor there's a couple things I m..."

"because they're not for some reason able to add value in that environment so I love a three month Cliff at the beginning where if it's not working in the first three months you tear up the deal and an..."

"in as a founder he said it's hard to find a good advisor 100 agree any advice for people to help them find an advisor that might be the right fit yeah I would say there's more of them these days than ..."

"from there I definitely want to chat about how to become a growth advisor because I think people listening here might be like oh that sounds pretty good someday I'll maybe I'll become a growth advisor..."

"it's a common one to get into so make sure you're vetting properly even if somebody with a large following that sub stack or or Twitter that that's uh I think an important thing to keep in mind one th..."

"one thousand percent yeah rarely does a celebrity kind of hire that seems really genius on Twitter and substack end up being as amazing as you think yeah it does happen but yeah it does happen absolut..."

"for the company to be successful and for there to be a liquidity event so you need to put yourself in the shoes of an investor and look at it as an investment that is the arguably the most important t..."

"between the founder and the advisor this episode is brought to you by EPO EPO is a Next Generation a b testing platform built by Airbnb alums for modern growth teams companies like DraftKings zapier c..."

"and it was mostly SEO driven I think innovated a lot of the SEO tactics and strategies and then you help Pinterest Thumbtack other companies that are very SEO driven you talked about how many companie..."

"creation you need to do but most of the time there's existing demand in Google we can Harvest demand or there's queries that are related to your topic that you can start ranking for to start building ..."

"kind of like a viral Loop feeding an SEO Loop that continues to grow so that's a good example of user generated content which kind of feeds on itself and grows so those those two categories going back..."

"else no you can it can be a big Channel and this is also about creating content but it's not your users creating the content you have to go create the content and have some high quality answer to a qu..."

"when I went in um this is a story where we're looking to acquire another site and I thought the product was pretty poor and I remember talking to the founder and thinking he'd asked me if we want to a..."

"this case it can literally come down to one keyword like like we had a travel pod so maybe a good time just to give a people a mental model of the different channels slash Loops that exist so you've t..."

"that's growing viral Loops are always a powerful thing if you can get them to work that's more about psychology and channel optimization where you want people to be incentivized to share the product t..."

"channels that work and pivot pivot uh pivot when it does and then really lean into the one or two or three that really work because sometimes that's all it takes for business well you definitely nerd ..."

"means that there's a lot of queries right now that are that users are clicking through down on the organic links and getting their answer there which will be answered directly in the search results we..."

"channels they kind of evolve generally the the uh you can't blame the companies they're doing what they have to do chat GPT is now 50 of my daily searches and not Google so I think Google has to react..."

"that's just you gotta lean into it yeah we have uh we have a shop.ai this great uh AI based shopping engine I'll tell you I I bought so much on it it's so good it's the more you use these Technologies..."

"at the center so I would say I would start with just hire somebody internally and give them the mandate to incentivize them correctly to go and own this this channel if even if they don't know SEO my ..."

"users people that are searching and it's going to determine which piece of content is the best to rank highly it's not just about little you know tricks and links and keyword ratios that those days ar..."

"okay so final topic slash final question you've had a truly incredible career you've worked with Incredible companies incredible leaders I'm looking at your site here in a side window and you're like ..."

"morning routine is like dedicating an hour aside to really think about what's going well what's not going well what am I screwing up well why am I screwing it up which is often more important than wha..."

"a leader so that if I there's a lot of different things to it but I I think that's that's really important and something that I've learned over the years that is probably the most most valuable to to ..."

"and I'm big on routines and habits to make sure that things that you want to do are repeatable and it's not one one-off things so ever since that day I've now have a a daddy date if you want to call i..."

"I was watching a Jeff Bezos interview and I asked him what his morning routine was and he said that he just likes to put her around I hope she likes to just sit around talk to his kids read the newspa..."

"about frankly if you exercise and do it in a specific way to have a kind of a blueprint they lay out it's good for just cognition and kind of horsepower and and performance so that that's been a a rea..."

"routine the second one is one I picked up about I think about a year ago or six months and I recommended it geez I don't know at least 200 a couple hundred people now because uh I recommend it to my t..."

"have you heard of this one no but I love the sound of it I've always been big on you know writing crisply uh and being very tight and not having like three page memos that you're sending off especiall..."

"uh different ways of messaging how tightly you communicate how crisp your communication is is really important for frankly you getting your point across and also for the other person who's probably di..."

"do that it's uh it breaks down how to write crisply and the different parts of it and I've definitely seen improvements in the team since I've passed around so that's a great book if frankly for anybo..."

"third one is a is a golden oldie it's one that I've read many many times and I recommend from a growth perspective this one I you've likely heard of as influenced by uh calvini I've got it back on my ..."

"great great book and it's because it's really the underpinning of so many different product in growth principles that you can apply so that's this is the classic that is good to reread at least once a..."

"building on your two books or the first two books I guess one is uh Peter ortia just wrote a book called outlive okay and it's exactly the same kind of premise of just how important exercises and ther..."

"and then smart gravity there's another book that I'd recommend if people want more knowing this topic called nobody wants to read your and it's by um the guy that wrote the war art and Backer Vance an..."

"off the top of my head but it's like nobody wants to read your here's one this is what you need to do for people to want to read anything you're writing yeah you want to skip you want to read yeah tha..."

"back on track what is a favorite recent movie or TV show that you've really enjoyed you know I don't watch TV much and I haven't really watched any movies in a while but I do watch a lot of podcasts o..."

"I've watched I think everyone he puts out so I don't know if that counts but that's absolutely okay so I watched that and then of course the all-in podcast is always fun so I make sure to watch those ..."

"I would say great picks what is a favorite interview question that you like to ask teach me something about growth that I don't already know because and you could apply this to engineering a product a..."

"what this person thinks is the top of the stack in terms of the smartest thing they know whether you know it or not is irrelevant but it uh sometimes you actually do end up learning some stuff but it'..."

"think is so unique that maybe you've you've come up with this learning yourself or if you've created this tactic and then gives you a sense of uh how much they know the craft so that's my favorite que..."

"love I've got a cold plunge that I bought that I love it's the so it's called the renew cold plunge it's cold but super convenient and I do that every morning and I just love it any advice for Coldpla..."

"and hard I you know I usually start going I go in a hot tub warm up then I go in the cold plunge and back in the hot tub that's an easy way to get started but I will say I jumped in yesterday and toda..."