"What you're actually looking for the whole time is the unfair advantage. No one understood this better than a former Royal Air Force pilot whose first love was airplanes. His name was Colin Chapman. A..."

"or a locomotive pulling the rest of the show, not pushing it. Chapman let his imagination run wild. Ideas poured out of him so fast that as soon as they were shuffled into development, Chapman was alr..."

"tradition, which is obviously one of the main points of what I want to talk to you about today and every single person I'm going to profile is the fact that they just came in. They studied how everybo..."

"going to be ready for 77 halfway through the 76 season. Chapman had it ready. So his driver is like, "Hey, let's use it right now." Chapman responded with a firm no because he didn't want the other te..."

"picked out three people. There's, you know, probably eight, 10 different interesting people that I could do episodes on alone. But I picked out three people I just want to give you like short profiles..."

"pronounce it. the one I just told you about that died that wrote the letter to Chapman and then wind up dying 16 months later. The friendship morphed eventually into a business partnership. This one t..."

"on how Bernie worked. The recipe was to exploit loopholes, uncertainty, and anything that wasn't spelled out in binding legal ease. And once you've done that, guard those secrets like a Soviet spy. Sh..."

"wanted. They just didn't know it yet. And so, I was reading another profile of Bernie and I came across this great description of what he changed. He says promoters were used to haggling with shoestri..."

"cop. While the urbane consily Mosley engaged with whoever's across the table, Eckleston delighted in showing how quickly he could lose interest. In fact, Bernie would say so. or he would just stand up..."

"governing body in turn kept its prestige with a share of revenues besided day-to-day promotional control. It was in effect a transfer of power from gentleman amateurs to hard-nose businessmen. As part..."

"he's like, "Okay, well, the paddic, right, where all the teams are during the races, they they used to be like closed off. They were like obsessed with secrecy. You just have the engineers and the mec..."

"and circuits. All of which pushed the value of F1's TV rights for a 5year cycle to $120 million. The most remarkable thing about the price which dwarfed anything happening in other European and any ot..."

"the most expensive. Bernie had beaten him once and for all. And here's another way that Bernie built the business and made more money. Bernie's strategy was to tell every race organizer that they were..."

"he entered the sport as an outsider, that's another super important point about being an outsider. Bernie was now pulling all of the strings. Even if no one was quite sure who owned Formula 1, there w..."

"to own a private island in Fiji. Doesn't everybody want to own their own South Pacific island, he said. Yet none of those endeavors embodied Red Bull's quintessential ingredients of speed, endurance, ..."

"Ford Jaguar F1 team, which I guess was in bad straits because he gets it for one pound sterling, renames it Red Bull Racing. Once again, what is his first instinct? To tweak the recipe. He wants Red B..."

"in engineering, design or aerodynamics. But something about his keen understanding of how to marshall the resources of a racing outfit in the lower categories of motorsport had impressed Mashes. I've ..."

"You can think of if you think about all the different people that we we cover and we study together on this podcast. New technological waves are like that for business. It allows you to think up somet..."