
27 segments available
Debra Lee, Chairman and CEO of Black Entertainment Television, talks about the challenges and successes of her role. Read more leadership insights from the Stanford GSB View From The Top talk on Friday, February 24, 2017: http://stanford.io/2l5xtfG
Debra Lee shares her emotional experience at the Grammy salute where Mary J. Blige performed a tribute song for her. Lee reflects on her long-standing relationship with Blige and the impact of the performance, highlighting the personal connections she has made with celebrities throughout her career.
"deah thank you for coming it's it's a real honor to have you here great thank you for having me I'm thrilled to be here I've been trying to get to Stanford for a long time so we've been waiting and co..."
Debra Lee recounts her childhood in Greensboro, North Carolina, and how it shaped her leadership abilities. She discusses the influence of her upbringing in a segregated community and the support she received from her teachers, which instilled in her a sense of self-confidence and ambition.
"she did no more no more drama if any of you all know that by the end of the song she was on the floor so uh it was it was really quite something so you know there are so many of my uh so many parts of..."
Lee emphasizes the importance of representation in media, reflecting on her journey from an all-Black public high school to Brown University. She discusses her passion for working at BET, a network dedicated to showcasing African-American talent and stories, and the significance of seeing oneself represented on television.
"the fact that now in my role at bet networks I get to pay tribute to people like that and you know I know Smokey Robinson personally I mean it just it's even saying that just gives me uh chills so um ..."
Debra Lee shares how her early experiences in a segregated community influenced her leadership style. She recalls being elected class president in sixth grade and how that moment sparked her confidence and commitment to her community, shaping her future endeavors.
"the so not at all I'm thrilled to be here with you and you I'm sure you've done your homework much more than than those people we'll we'll find out um that that award was recognition of your work uh a..."
Lee discusses the complexities of growing up in a segregated environment and how it fostered a strong sense of community. She reflects on the presence of successful Black professionals in her life and how that inspired her to pursue her dreams without feeling limited by her circumstances.
"growing up and my leadership ability um the Greensboro was very segregated when I moved there um I went to all black junior high school and I went to an all black uh high school and um you may remembe..."
Debra Lee outlines her educational journey, including her transition from an all-Black high school to Brown University. She highlights the importance of her teachers and community in building her confidence, which ultimately led her to a successful career at BET.
"community and one thing it showed me that you could be anything you wanted to be we had teachers who cared about us who really pushed us who made sure that we had the basic skills that we needed um an..."
Lee reflects on her decision to join BET as general counsel, expressing her excitement about the network's mission to provide a platform for African-American voices. She discusses the significance of working for a company that celebrates Black culture and the impact it has had on her career.
"go from an all black public high school to Brown University in Providence Rhode Island and that was an amazing step uh for me uh but I felt uh very confident in doing that and um to answer your questi..."
Debra Lee discusses the historical lack of representation of African-Americans on television and the importance of BET in changing that narrative. She shares her experiences growing up with limited media options and how BET's focus on Black entertainment has been a game-changer.
"this company and the fact that uh it provided Black Entertainment and the fact that we still didn't see enough images of ourselves on TV I mean I grew up in the three Network days where it was just ab..."
Lee reflects on her 30-year journey at BET, starting as general counsel and transitioning to leadership roles. She expresses her passion for the network's mission and the joy she finds in contributing to a platform that uplifts and celebrates African-American culture.
"exciting for me um so now I as I think about it in retrospect I see there's a direct relationship between how I grew up and why I'm so passionate about bet and what we do and why I've been able to sta..."
Debra Lee shares her mixed feelings about attending law school, revealing that she never truly wanted to practice law. She discusses her experiences at Harvard Law School and how her interests shifted towards public policy, leading her to seek opportunities that aligned with her passion for community service.
"Cara right he just got an evil look um who happens to be my cousin I've known her for a long time absolutely um how did you think about that that decision well it was a tough decision um I'll back up ..."
Lee recounts her journey to BET, detailing her aspirations to work in public policy and the challenges she faced during her career transition. She reflects on the political climate of the time and how it influenced her decision to join a growing network that aligned with her values.
"know obviously some people think I would have um so I went to Harvard you know again um against my my wishes but it was the best law school I got into and so I went and um and I didn't mention but I h..."
Debra Lee explains her decision to leave a prestigious law firm after five years, feeling unfulfilled. She shares how she transitioned to a smaller company, Black Entertainment Television (BET), where she was the sole lawyer, marking a significant career change.
"bet but what was the question again I'm sorry I got so involved my life think the answer was more interesting than the question I know it was it was looking at that transition so making the jump from ..."
Lee reflects on her father's initial disappointment when she left a comfortable law firm for BET, a company he had never heard of. She describes how her father's perspective changed as he began to see her success and contributions to the community.
"wasn't sure I wanted to live in New York and luckily bet was a small client and um um the founder asked me to come and start the legal department so I went from a 200 person law firm uh called stepto ..."
Debra Lee discusses how her role at BET was the first time she felt she was pursuing a career for her own passion rather than just building her resume. She emphasizes the importance of finding joy in work and how it shaped her long-term commitment to the company.
"before in life because um at the time bet was not on we didn't have cable in DC I actually worked on the cable franchise so no one in DC knew you know no no one in in most of major cities because majo..."
Lee addresses the criticism BET faced for reinforcing negative stereotypes in its programming. She explains her commitment to creating original content that reflects and elevates the Black community, focusing on realistic portrayals and resolutions.
"minute but then once I got to bet and he started sending me he would clip out articles it was before your time before before the email and internet and Twitter would you if you got a newspaper article..."
Debra Lee shares her efforts to redefine BET's brand and values, emphasizing respect, reflection, and elevation of the audience. She discusses the challenges faced during this rebranding process and the importance of employee pride in the network's mission.
"stepping off of The Fast trck and doing something that I wanted to do because I wanted to do it as opposed to building continuing to build my resume I clerked because the clerkship fell in my lap I di..."
Lee recounts the challenges of leading BET amidst criticism and societal expectations. She highlights the network's evolution from music videos to original programming, aiming to provide realistic narratives that inspire and motivate viewers.
"and coming back to something you said ear you alluded to the importance of media in educating viewers about other groups of people people with different religions different sexualities potentially and..."
Debra Lee reflects on the extensive process of gathering feedback from employees and viewers to reshape BET's identity. She shares insights from a brand analysis that aimed to transform the network's image and address concerns from its audience.
"that was about the time other cable networks were getting into more original programming um and we actually um um my leadership team and I kind of sat down for 18 months and said what what do we want ..."
Lee shares her experience of a challenging 18-month brand analysis process led by consultant Stan Slap. She describes the initial struggles of employee dissatisfaction and public criticism, including protests against BET, and how they ultimately emerged with a renewed vision and purpose for the network.
"and you'll be happy to know in heaven there's lots of chocolate and it's a really nice conference room and um so but hell was was hard to take and Hell consisted of us interviewing our employees inter..."
Debra Lee recounts a recent incident involving criticism of BET's scripted show 'The Quad' and how the audience rallied to defend the network. She highlights the significance of this support as a sign of the audience's recognition of BET's commitment to quality programming and important social issues.
"was in the midst of what we were going through and and it took a lot to get us to to heaven and heaven was really a place where we could do the kind of original programming we wanted to he took our al..."
Lee reflects on how BET's audience has evolved, noting the success of their programming, including the New Edition miniseries that attracted a diverse viewership. She emphasizes the importance of showing rather than telling the audience about BET's values and the network's growth over the years.
"recent incident with a show we have called the quad and the quad is about a HBCU campus and it's a scripted show it's fiction um and it's about um a female president of a university and uh she's she's..."
Debra Lee discusses her personal journey as a leader, describing her transition from an introverted lawyer to a more extroverted CEO. She shares the challenges she faced in adapting to leadership roles and the importance of decision-making and vision in her career.
"gives us a little bit of leeway you know I never said we want it to be the black PBS that's not what we were trying to be we want to be a network and treat it like ABC who does Scandal but no one says..."
Lee elaborates on the difficulties she encountered while transitioning from COO to CEO, including the need to establish her own vision and manage a new team. She reflects on the challenges of making tough decisions and the learning curve associated with her leadership role.
"increasing our audience I mean I don't know how many of you saw we did this miniseries not too long ago on New Edition and we got 29 million viewers so that wasn't all black viewers that was a mix of ..."
In this segment, Debra Lee recounts the pivotal decision to cover Rosa Parks's memorial service on BET. She discusses the implications of this choice for the network's reputation and the pressure she felt as a leader to honor significant cultural events while managing audience expectations.
"for me as a person uh because as a lawyer you can stay in a room and research and write and do all the things you have to do uh alone for a long time you know and probably only time you have to talk t..."
Debra Lee discusses the responsibility of leading BET beyond just business decisions, emphasizing the network's role in the community. She reflects on the criticism faced for not covering certain events and the balance between audience expectations and network identity.
"it's it's Rosa Parks so I I remember trying to make that decision and I remember I was in the back of a car going to the airport and I was like well Deborah what do you think you know and I don't know..."
Lee explores the challenges of content moderation at BET, particularly regarding music videos. She discusses the implications of First Amendment rights and the responsibility of a platform to serve its audience while maintaining standards.
"your question about what people think of the network I remember once we as we tried to deal with this issue of videos the good news is we don't have any videos on the air anymore uh mainly because you..."
Debra Lee shares her experience producing a tribute concert for President Obama's farewell at the White House. She highlights the collaborative process with the Obamas and the unexpected emotional depth of the event, showcasing the significance of cultural representation.
"on my platform and speaking of 70 audience F final question from from me before we move to to a Q&A um and it's it's the big question deorah okay the big one it's the big one uh talk us through Presid..."