
58 segments available
Dana White is the CEO and president of the UFC. Please support this podcast by checking out our sponsors: - LMNT: https://drinkLMNT.com/lex to get free sample pack - Notion: https://notion.com/lex - AG1: https://drinkag1.com/lex to get 1 month supply of fish oil - InsideTracker: https://insidetracker.com/lex to get 20% off TRANSCRIPT: https://lexfridman.com/dana-white-transcript EPISODE LINKS: Dana's X: https://x.com/danawhite Dana's Instagram: https://instagram.com/danawhite Dana's Facebook: https://facebook.com/danawhite UFC's YouTube: https://youtube.com/@UFC UFC's Website: https://ufc.com/ PODCAST INFO: Podcast website: https://lexfridman.com/podcast Apple Podcasts: https://apple.co/2lwqZIr Spotify: https://spoti.fi/2nEwCF8 RSS: https://lexfridman.com/feed/podcast/ Full episodes playlist: https://www.youtube.com/playlist?list=PLrAXtmErZgOdP_8GztsuKi9nrraNbKKp4 Clips playlist: https://www.youtube.com/playlist?list=PLrAXtmErZgOeciFP3CBCIEElOJeitOr41 OUTLINE: 0:00 - Introduction 0:57 - Mike Tyson and early days of fighting 11:35 - Jiu jitsu 17:39 - Origin of UFC 31:50 - Joe Rogan 37:56 - Lorenzo Fertitta 40:23 - Great fighters 44:20 - Khabib vs Conor 47:27 - Jon Jones 50:28 - Conor McGregor 55:31 - Trump 1:01:09 - Elon vs Zuck 1:02:30 - Mike Tyson vs Jake Paul 1:05:18 - Forrest Griffin vs Stephan Bonnar 1:12:31 - Gambling 1:27:33 - Mortality SOCIAL: - Twitter: https://twitter.com/lexfridman - LinkedIn: https://www.linkedin.com/in/lexfridman - Facebook: https://www.facebook.com/lexfridman - Instagram: https://www.instagram.com/lexfridman - Medium: https://medium.com/@lexfridman - Reddit: https://reddit.com/r/lexfridman - Support on Patreon: https://www.patreon.com/lexfridman
Dana White discusses the cultural significance of fighting, highlighting how influential figures like Khabib, Trump, and Elon Musk are captivated by the sport. He emphasizes the obsession with fighting among the world's most powerful individuals, setting the stage for a deeper exploration of the UFC's impact on combat sports.
"khabib beat Connor Putin was on FaceTime before he even made it to the to the locker room um Trump sitting president ex-president watching all the fights coling wants to talk about the fights um Valen..."
Dana White reminisces about his first exposure to boxing, recalling the excitement of watching an Ali fight at his grandmother's house. He reflects on the electric atmosphere and how it sparked his lifelong passion for the sport, establishing a personal connection to the world of fighting.
"the following is a conversation with Dana White the president of the UFC a mixed martial arts organization that revolutionized the art the sport and The Business of fighting and Dana is truly The Mast..."
In this segment, Dana White articulates his admiration for Muhammad Ali, not just as a fighter but as a transformative human being. He discusses Ali's impact on society, his bravery in standing up for his beliefs, and how his legacy transcends boxing, making him one of the greatest figures in history.
"was my first fight oh he was something special yeah incredible I mean when you look around um not just here in the office but at my house Ali and Tyson are everywhere would you put Ali as the greatest..."
Dana White shares the pivotal moment when he fell in love with boxing, recounting the iconic Hagler vs. Leonard fight. He explains how this fight ignited his passion for the sport and led him to religiously follow boxing events, shaping his understanding of combat sports.
"that's important I agree with you and and he was the right guy in the right place at the right time and he's also a guy who used his platform for all the right things so that might have been your firs..."
Dana White discusses the evolution of the UFC since its inception in 1993, highlighting how martial arts have advanced dramatically in the last three decades. He contrasts the early days of the UFC with the current state of combat sports, emphasizing the rapid innovation in fighting techniques.
"down to the commentary you loved and hated hated the yeah hated the commentary certain things that I loved about boxing I incorporated into the UFC things that I hated about boxing I made sure that th..."
In this segment, Dana White critiques the commentary style in boxing, expressing his frustrations with commentators who lack respect for fighters. He contrasts this with the UFC's approach, emphasizing the importance of having knowledgeable and passionate commentators who truly understand the sport.
"time and listen to this listen to this entrance of the former Undisputed heavyweight champion and here he comes Mike Tyson as he heads toward the same ring he made his disgraceful exit in June of 97 t..."
Dana White elaborates on how the negative commentary in boxing can detract from the fighters' performances and experiences. He argues that fighters deserve respect and celebration for their achievements, and he highlights the importance of having commentators who genuinely appreciate the sport.
"don't remember that you're right imagine you're right you you you you you paid your money to watch Mike Tyson and you got to listen to these fucking jerk offs talk shit about them the whole way to the..."
Dana White emphasizes the value of having experienced commentators in the UFC, such as Joe Rogan and Daniel Cormier, who have firsthand knowledge of fighting. He contrasts them with traditional boxing commentators, advocating for a more authentic and respectful representation of fighters in commentary.
"sparring then they go in and they have to fight that night and then you have to you know if you watch your fight back you got to listen to this bullshit from these guys and then and then you get inter..."
Dana White reflects on the future of combat sports, noting how the UFC has changed the landscape of fighting. He discusses the potential for continued innovation and the importance of respecting the history and evolution of martial arts as the sport progresses.
"this and once I get on this I lose my mind maybe would we wouldn't have a UFC if they didn't fuck it up so bad and for the Tyson it would be different you're not wrong you're not wrong it would be dif..."
Dana White shares a humbling moment from his training with Frank Shamrock, describing the overwhelming pressure he felt during a grappling session. He reflects on the importance of training with high-level fighters and how it can be a mind-blowing experience, especially for someone new to the sport. White also discusses his preference for no-gi Brazilian Jiu-Jitsu and how it has evolved into a more practical form of fighting.
"this Frank Shamrock came in one day and Frank Shamrock had me in uh side control mhm the pressure that this guy put on my chest made me tab yeah felt like there was a car on my chest and with zero eff..."
In this segment, Dana White discusses the evolution of Brazilian Jiu-Jitsu, particularly the shift from gi to no-gi training. He emphasizes how no-gi training has become more popular and practical for real-life fighting scenarios. White also highlights the importance of technique over size and strength, making a case for why Jiu-Jitsu is an excellent martial art for women and children.
"science and it looks like fighting now it looks more like fighting as opposed to with the ghee sometimes it doesn't quite look like fighting right and I feel like it's uh transferable to actual like M..."
Dana White recounts the origins of the UFC and how he, along with Lorenzo Fertitta, got involved in the sport. He shares the story of meeting John Lewis and how their interest in ground fighting led them to explore Brazilian Jiu-Jitsu. White reflects on the stigma surrounding MMA fighters at the time and how they discovered the true character of many fighters, dispelling misconceptions about the sport.
"into a martial art should I put my daughter into karate or should I put her into this you put your daughter into Jiu-Jitsu 100% because it's not about size or strength it's about technique and you giv..."
Dana White discusses the challenges faced during the early days of owning the UFC, including contract negotiations and the financial struggles of the organization. He shares a pivotal moment when he realized the UFC was in trouble and how he and Lorenzo Fertitta seized the opportunity to buy the company. White reflects on the chaotic environment of the MMA industry at that time and the battles they fought to establish the UFC.
"they were and Lorenzo and I always felt like there's something here that if this thing was done the right way this could be big and what was crazy was I uh I was in a contract negotiation with Bob mee..."
In this segment, Dana White opens up about the corruption and challenges within the MMA industry during the UFC's formative years. He shares stories of threats from rival promoters and the dangerous environment that surrounded the sport. White emphasizes the importance of navigating these challenges to build a successful organization and the lessons learned from dealing with shady characters in the business.
"story so Affliction do you remember Affliction yeah so there was a guy I want to say I want I want to say his name was Tom Todd beard or something like that this guy used to text me every day when the..."
Dana White discusses the importance of building a strong team in the UFC's early days. He reflects on the learning curve of managing production and how he had to fire unproductive team members to create a more effective organization. White emphasizes the significance of having a clear vision and assembling a team that can execute that vision, which has been a key factor in the UFC's success.
"types of the production business of all these different you know when I first started this I uh we had a production team that was the production team that was in it before we bought it so there was th..."
Dana White shares his philosophy on success in the business world, highlighting the importance of passion and consistency. He explains how his dedication to the UFC has remained strong even after significant financial success. White discusses the hard work and attention to detail required in the early days of building the UFC and how that commitment continues to drive him today.
"100% you well you you you have to have the vision without the vision there's nothing so that's sort of what I do um I I I am the vision part of of this thing we're going to open a a p die in Mexico we..."
Dana White explains that his motivation for running the UFC goes beyond financial gain; it's about his passion for the sport. He recounts how he was dedicated to the UFC even when he was broke and continues to pursue ambitious projects like the Sphere, driven by the challenge and excitement they present. White's commitment to the sport and its growth is evident as he discusses the unique opportunities ahead.
"shit I literally move the birth of my second son for a chocolate L fight we had a chocolate L fight coming up and I and they're like yeah your son's going to be born on this date and I'm like yeah tha..."
Dana White talks about the innovative challenges of producing events at the Sphere, including the integration of the world's largest screen and the thematic elements of the event. He shares insights into the complexities of live production and the creative goals he aims to achieve, highlighting the ambition to create a unique combat sporting event that resonates with audiences.
"that if anybody can do it right it's us so why not take that challenge it's actually why I'm here I'm going to this feere for the first time because I'm hanging out with Darren aronowski who put toget..."
Dana White reflects on Joe Rogan's significant role in the UFC's rise, noting his early contributions and unwavering passion for the sport. He recounts how Rogan's commentary and enthusiasm helped educate fans about the intricacies of fighting, making him an invaluable asset to the UFC. White emphasizes Rogan's loyalty and the deep friendship they share, illustrating the importance of genuine passion in promoting the sport.
"combat sporting event of all time um but yeah there's I mean there's challenges there's a laundry list of challenges for this thing and not to mention the fact that it's on indep Mexican Independence ..."
Dana White shares the story of how he and Joe Rogan worked together to promote the UFC during its early struggles. He discusses the challenges of gaining media coverage and the importance of passionate representation in radio tours. White highlights the need for authentic voices in the sport, showcasing how their combined efforts helped elevate the UFC's profile and engage fans.
"it's a fact he doesn't care about money and he did the first 13 shows for free for us yeah you know what I mean that was at a time when we were hurting and he's like wait a minute you you want me to d..."
Dana White explains how Joe Rogan's expertise in martial arts and his ability to articulate the ground game dynamics contributed to the UFC's growth. He emphasizes Rogan's role in helping audiences understand the sport better, which has been crucial for the UFC's popularity. White acknowledges Rogan's ongoing influence and the importance of knowledgeable commentators in enhancing the viewer experience.
"Joe Rogan the guy from Fear Factor on the show yeah and he was promoting Fear Factor but all he would talk about was UFC and yeah J he was talking about how people think that these guys in the martial..."
Dana White discusses the importance of loyalty in his relationships with colleagues, particularly Joe Rogan. He recounts a moment when he offered his resignation to support Rogan during a controversy, illustrating his commitment to those who stand by him. White emphasizes that loyalty is a two-way street, reinforcing the bonds that have helped the UFC thrive through challenges.
"up to a fight never good yeah they sound like they're tired they act like they're tired and they definitely act like they don't want to be on there and it it's it's bad radio what you can't have is ba..."
Dana White reflects on his successful partnership with Lorenzo Fertitta, highlighting their complementary personalities. He explains how their differing approaches balance each other, allowing them to navigate the ups and downs of the UFC's journey. White shares insights into their collaborative decision-making and the importance of having a steady partner during challenging times in the business.
"I'll have dinner with him offline he'll just talk fighting just loves it true loves every aspect of it yep Joe Rogan is is is one of those guys I saw that early on when why would you go after the Fear..."
Dana White discusses the transformative journey of the UFC, from its early struggles to becoming a global phenomenon. He reflects on the Fertitta brothers' investment and the impact it has had on the sport and its athletes. White emphasizes the UFC's role in shaping modern combat sports and the cultural significance it holds, showcasing how it has evolved into a major entertainment force.
"have been with me they they know exactly what's up and Joe knows what's up and and and and and it's and again it's a two-way street Joe Rogan has been very loyal to me and I am very loyal to Joe Rogan..."
Dana White elaborates on what makes a fighter a legend in the UFC, discussing the importance of facing challenges and not shying away from tough matchups. He emphasizes that true greatness is determined by the fighters themselves and their willingness to compete against the best. White contrasts the UFC's approach to matchmaking with other organizations, highlighting the significance of competitive spirit in building a legacy.
"them um and obviously for all of us when you think about the UFC and how big it is and how far it reaches and how many people it touches the fertitas brothers made a $2 million investment then put in ..."
White elaborates on the mindset of fighters, highlighting their paranoia and the pressure they feel regarding matchups. He contrasts the UFC's approach to matchmaking with other organizations, emphasizing that the UFC provides the best possible matchups, which is crucial for creating legendary fighters.
"M we don't determine who wins and loses if we did we'd be the WWE okay um you do I'm the bells and whistles guy I make sure that as many people that we can possibly let know that you're fighting on Sa..."
Dana White explains how being an underdog can contribute to a fighter's legacy. He references notable fights, including Conor McGregor's rise and the significance of unexpected victories in building a fighter's reputation and creating legendary moments in the sport.
"big things that happens in these other organizations and these other organizations the inmates run the Asylum right so if they don't want to fight bad enough these other companies don't push and they ..."
White discusses the critical nature of matchups in the UFC, particularly focusing on the iconic fight between Conor McGregor and Khabib Nurmagomedov. He reflects on how these matchups are essential for fighters to establish their legacies and the narratives that surround them.
"that night that's what makes fucking Legends it's interesting cuz like sometimes being the underdog is a really good thing for the long-term story of who you are as a fighter especially when you're a ..."
Dana White shares insights into how the UFC builds narratives around fights, including the buildup to major events. He emphasizes the importance of storytelling in promoting fights and how it enhances the overall experience for fans and fighters alike.
"time without argument and if you look at the way that khabib ran through so many people Connor hung in there you know yeah and it could have been made a fight of it it could have been what do you thin..."
White contrasts the UFC experience with other organizations, highlighting the energy and impact fighters feel when they join the UFC. He discusses how this environment elevates fighters and prepares them for the challenges ahead.
"fucking stories of why I we go into Monday it's fight week we got a whole list of things that we do fight week right and then you get right down to the press conference on Thursday the weigh-ins on Fr..."
Dana White talks about Kayla Harrison, a two-time Olympic gold medalist, and her potential in the UFC. He praises her physical prowess and anticipates her future impact on the sport, emphasizing the caliber of athletes that the UFC attracts.
"MVP um you're going to see it with Kayla Harrison and uh so many others that that that have come from other organizations and they get here they notice immediately the difference between fighting here..."
White discusses John Jones's status as one of the greatest fighters of all time, citing his undefeated record and dominance in the light heavyweight division. He explores the metrics that contribute to this debate and the significance of longevity in a fighter's career.
"jacked man it's crazy two-time Olympic gold Metalist right you don't fuck with those people you you want a medal you're you're You're Made Of Something Special so true especially in Judo yeah especial..."
Dana White reflects on the challenges faced by fighters like Jon Jones and Khabib Nurmagomedov in their pursuit of greatness. He discusses how overcoming adversity and facing tough opponents is essential for establishing a fighter's legacy.
"Jones he's never lost no he's never been beat in the Octagon ever so that's one of the metrics like pure sheer dominance but there's others right there you could losing sometimes is a catalyst for gre..."
White shares his experiences working with Conor McGregor, highlighting their strong partnership. He emphasizes McGregor's willingness to take risks and his impact on the UFC's growth, while also addressing the challenges of working with such a high-profile athlete.
"it breaks my heart because he beat DC and DC is one of the greatest of all time that's the thing too and and I believe that DC doesn't get the credit he deserves because of the Jon Jones thing when yo..."
Dana White discusses Conor McGregor's influence on the UFC and the sport of MMA as a whole. He reflects on McGregor's journey from humble beginnings to becoming a global superstar and the challenges he faced along the way.
"on time and sometimes he does sometimes he does he'd be he'd he's been a great partner if you look at what a huge Superstar he became the fights that he was involved in let me tell you what Conor McGr..."
White emphasizes the importance of matchups in the UFC, explaining how they contribute to a fighter's legacy. He discusses the mutual need for fighters to face each other to establish their greatness and the role of competition in the sport.
"the UFC big he opened it up to all kinds of new eyes yep he literally um you know set Europe Australia Canada and many other parts of the world on fire man he he he he he was a our our first legit Meg..."
Dana White concludes by discussing the role of competition in the UFC and how it shapes the careers of fighters. He highlights the necessity of facing tough opponents to achieve greatness and the ongoing evolution of the sport.
"yourself become a legend I mean it's like Jon Jones needed seral gun right and seral gun needed Jon Jones because if zero could have beat Jon the first guy if anybody can ever figure it out and beat J..."
Dana White shares anecdotes about the influence of fighting on powerful individuals, including Donald Trump and world leaders. He illustrates how the sport captivates even the most influential people, showcasing the cultural significance of fighting in society.
"them both listen I could line up I could line up a bunch of no-name bums that Jon Jones could run through that's what they do in all the other organizations yeah right we would have nothing to fucking..."
Dana White recounts his early interactions with Donald Trump and how Trump supported the UFC during its struggling days. He reflects on their friendship and Trump's genuine interest in the sport, revealing how their relationship has evolved over the years.
"about the fights right um khabib beat Connor Putin was on FaceTime before he even made it to the to the locker room um Trump sitting president ex-president watching all the fights calling wants to tal..."
Dana White describes Donald Trump's resilience in the face of public scrutiny and personal challenges. He shares a personal story about reaching out to Trump during a difficult time, emphasizing the strength of their friendship and Trump's unwavering spirit.
"career Trump would reach out whether it was we were on the front page of the New York Times at one time and he said congratulations Dana I always knew you guys were going to do it little things like t..."
Dana White contrasts the fighting world with the political arena, labeling politics as the dirtiest game on Earth. He expresses his support for Trump while acknowledging the challenges and complexities of the political landscape.
"president's on the phone fucking come running down the hallway and grab the phone and he'd want to talk about the fight that was coming up or the fight that happened or I'd be in my car and and uh i' ..."
Dana White discusses the potential fight between Elon Musk and Mark Zuckerberg, highlighting the spectacle it would create. He shares insights into the seriousness of the discussions around this matchup and the excitement it generated.
"I've ever seen him fucked up obviously as soon as I heard it I reached out and I have never think look at all the stuff that's gone on with Trump all the bad stuff that they say they're trying to atta..."
Dana White reflects on Mike Tyson's return to the ring and the motivations behind it. He discusses Tyson's financial success outside of boxing and the allure of fighting that continues to draw him back into the sport.
"doesn't seem to be phased by the fire I've gotten to know him as Elon I have to ask you it's a bit a bit of fun you were a part of um thinking about putting together Zuck versus Elon right I trained w..."
Dana White explores the motivations of fighters, distinguishing between those who fight for greatness and those who seek fame and fortune. He emphasizes the importance of passion in the sport and how it shapes a fighter's legacy.
"think he fights though like what is that about is there a broader lesson there about Fighters about great Fighters I think that Mike Tyson is actually one of those unique guys who has crossed over any..."
Dana White recounts the iconic fight between Forrest Griffin and Stephan Bonnar on The Ultimate Fighter. He explains how this fight changed the trajectory of the UFC and became a defining moment in the sport's history.
"great and they're the ones that are remembered and I mean when you look at Tyson in his early years when he came up under custot I mean he was a student of the game he he he loved everything he became..."
Dana White discusses the significance of the Griffin vs. Bonnar fight, detailing how it captivated audiences and led to a surge in popularity for the UFC. He reflects on the fight's legacy and its role in shaping the future of mixed martial arts.
"event and the main event uh Diego Sanchez ran through Kenny Floren in seconds um oh my God that was that was terrible and the fights that led up to that weren't anything to talk about either then Stef..."
Dana White delves into the psychological challenges fighters face during intense bouts, particularly when fatigue sets in. He explains how exhaustion can lead to self-doubt and fear, yet the true champions are those who push through these mental barriers, illustrating the mental toughness required in combat sports.
"winning they they both wanted to win The Ultimate Fighter so bad yeah it's the Kia it's it's the win it's the it's the um the contract to get the whole thing but I think at that point you even forget ..."
Dana White reflects on the significance of perseverance in fights, where the decision to keep pushing forward, despite exhaustion, represents a victory over oneself. He highlights that these moments, even without a knockout, showcase the true character of fighters and their relentless spirit.
"all I mean there uh there's something about CU I've competed a lot and Jiu-Jitsu uh so there's the violence of being hit too but even just exhaustion y it makes you question everything so true it just..."
In this engaging segment, Dana White shares his experiences with gambling, including a million-dollar win and a shocking loss of three million dollars. He discusses the psychological aspects of gambling, emphasizing the importance of managing emotions and learning from losses while maintaining a balanced perspective.
"winning a battle over themselves so true it's so true and it happens every fucking weekend it's so impressive I say it all the time the the the people that are involved in this sport are this much of ..."
Dana White recounts a significant gambling loss and the lessons learned from it. He emphasizes personal accountability in gambling, discussing how to handle losses without falling into despair, and the importance of maintaining a level head in both gambling and life.
"there so I go over there with some buddies and we got one of the sweets and we have some dinner and we start drinking right so we're having some drinks at dinner and blah blah blah starts to ramp up h..."
Dana White articulates his approach to life and business as a series of battles, emphasizing the need to face challenges head-on. He discusses the importance of resilience, the inevitability of setbacks, and the mindset required to thrive in chaos, whether in the UFC or in personal endeavors.
"stands out my head the most as far as uh having a bad loss and then you know of course I said call the gym and I started calling him a pussy at 3:00 in the morning so of course he did that is somethin..."
In this reflective segment, Dana White expresses his love for Las Vegas and the gratitude he feels for his life. He shares how he finds joy and appreciation even amidst challenges, highlighting the importance of maintaining a positive outlook and celebrating victories, no matter how small.
"speech uh it's the truth though it it's the truth though it listen every day when you get out of bed life stand are right there to kick you in the fucking face man could be anything could be you get u..."
Dana White concludes with insights on the impact of positivity and karma in life. He discusses how good deeds and a positive mindset can lead to unexpected rewards, reinforcing his belief in the interconnectedness of actions and outcomes in both personal and professional realms.
"for this life that I have so you're grateful you're celebrating even if the day is full of shit yet full of problems yet to solve all this you're still able to put that behind you love that too I love..."
Dana White dives deep into the movie 'Vision Quest,' explaining how its themes resonate with his life. He discusses the protagonist's journey of self-discovery and the importance of seizing opportunities, drawing parallels to his own experiences in combat sports.
"changed the whole trajectory of my life was Vision Quest oh yeah well yeah that that's a good one too Vision Quest man I I fucking love that movie it's basically you know it's telling the story of a k..."
In this segment, Dana articulates the profound messages within 'Vision Quest' about combat and human struggle. He highlights how fighting reveals the core of humanity and the drive to overcome obstacles, making it a beautiful and essential part of life.
"the shitty little fucking apartment that the guy lives in and the guy's putting his suit and tie on and shit he's like they said you called in sick what's going on he's like yeah aren't you wrestling ..."
Dana White reflects on the passage of time and the urgency of living life to the fullest. He shares insights on mortality, emphasizing that life is short and the importance of taking action today rather than procrastinating.
"it's it's it's excellent you know what's funny they just did like the and I saw this after the fact which completely fucking pissed me off they did like the 25 year or the 30y year thing it was filmed..."
Dana discusses the innate human attraction to fighting, explaining how it transcends cultural and linguistic barriers. He shares anecdotes from his experiences, illustrating how fights captivate audiences and the primal energy they evoke.
"the quotes on the wall in the gym in there is um you know there is no tomorrow from from from Rocky 3 you know there is no tomorrow fuck that shit let's let's let's get all this shit done today do you..."
In the closing segment, Dana White expresses gratitude for the art and science of fighting, reflecting on its heroic narratives and the human spirit. He concludes with a powerful quote from Muhammad Ali, reinforcing the theme of overcoming the impossible.
"well Dana thank you for bringing this very human thing of fighting the art of it the science of it the the heroic stories The Vision Quest stories of it all boom um really appreciate you talking today..."