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Positioning has to come before messaging
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Here's why positioning has to come before messaging, according to April Dunford, author of Obviously Awesome #tech #product #productmanagement #faang #branding #pm #brand #sales
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Positioning: The Foundation of Messaging
April Dunford emphasizes the critical role of positioning as a foundational element for effective messaging. She clarifies that messaging often refers to superficial text, while true positioning involves understanding competitive alternatives and market dynamics. Without a clear definition of who the message is for and the value proposition, crafting effective messaging becomes impossible.
"I see positioning as a fundamental input to messaging most of the time when people say messaging what they mean is this is the text on the home page which is really different from what is my definitio..."