"Today, I am thrilled to welcome Stripe's head of design, Katie Dill, back to the show. Katie and her team recently launched a brand new Stripe homepage. She's going to take us behind the scenes of the..."

">> I saw along with everybody else when you launched the new Stripe homepage and I thought it would be amazing to have you on and kind of take us through the old site and uh things that you wanted to ..."

"that also had been evolving and becoming more sophisticated and reaching, you know, a broader set of users. Uh, but still it was it was a good site. So, I can point out a couple of things that we uh a..."

"piece is that, you know, the page grows quite long. There's a lot of trying to be told here. uh we were doing that thing that happens over time where you kind of add on and add on and we're kind of lo..."

"of fashion but it also just didn't feel like it took the sophistication of how the business itself evolved. Uh and we were seeing it honestly in the way that our teams were kind of rolling out this de..."

"monetize in new ways right so usage based billing so that you can uh make the right moves for your inferences costs and how your users are actually using your product and it's a tile on the website >>..."

"point of a website I think one part of it is it's >> it's your manifesto whether you explicitly call it that or not >> because you're demonstrating who you are what you are doing and why you do it and..."

"and how we're serving them and what we care about. And so that's where, you know, honestly painstaking hours over a year or more is what, you know, ended up going into this. Partly because in some way..."

"grow your revenue as the first one, >> which is the exact same for a sentence. So, that has remained consistent and it seems like what you wanted to add here was the extra things here that would catch..."

"many companies that could um that could have a live counter of the percentage of the global GDP, not even just US GDP that is running on Stripe. Talk about the decision to put that right up at the top..."

"the the potential customer understand like whether or not this is a brand that you could trust and okay, good to know that you've done it for others. As I expressed earlier, like we're, you know, tryi..."

"solve some of the problems I talked about earlier about really expressing kind of like the scale of the product offering. And so before you saw like okay we do issuing we do payments. Uh but here we'r..."

"the bento box and the modals that you can pop up that give more information directly on the page. It's an interesting smart choice because rather than take people to a dedicated page, you keep them ri..."

"cards. Talk a little about about that and and how you can do it without making it too overwhelming or distracting for people. >> Yeah, it's a difficult balance to get. I mean, this is where prototypin..."

">> Yeah, >> they were fun early on and then it got to a point where every SAS website looked exactly the same. And um, it's really cool to see you focused on things that are just fun for the sake of b..."

"sake. There's there's an intention and a purpose behind everything that you're doing and it's connecting to the specific message that you're trying to communicate with each of these numbers and it's e..."

"decision that we should wait and we should do it right. We could have, well, let's just only do three or let's just only do one or maybe you don't make the move. Um, and you know, for sure what we don..."

"our users but we created these images so it brings together Stripe the brand and the the companies that we serve. So each one of these is custommade uh and it's you know intended to express a bit of t..."

"trying to communicate uh the type of brand that we work with especially if you're you know not familiar with them. >> And now we've moved to a darker background. >> Is there something intentional behi..."

"worked at Stripe now for five years and I cannot even tell you how many different variants of a wave or gradient or gradient wave that I have seen and been a part of. Um I think we are trying to find ..."

">> Oh, yeah. >> I'm curious to see some more of those. >> Yeah. So, this is the bento where we're trying to communicate a lot of different things that we do. >> Uh, and what what's the right way to to..."

">> Talk a little bit about the process and maybe how you used AI in building this. >> Well, so yeah, let's start with the images that but there's other parts of the process there. But these were certa..."

"another rev and another turn. And, you know, the the way that, you know, our tools today can allow you to kind of go back and like, no, tweak this little bit and tweak that little bit. Uh, and essenti..."

"all the changes with AI that have been happening. Walking the store is such an important part of building products and experiences because again it like at the end of the day you're trying to understa..."