
31 segments available
For the past 20 years, Tyler Cowen and Alex Tabarrok have run the world’s largest economics blog. This is the story of how they publish every day, generate ideas when they’re stuck, and plan to teach millions of people the basics of supply & demand. TIMESTAMPS: 00:00:00 Intro 00:00:34 Reaching 10,000 visitors 00:01:25 Genesis of Marginal Revolution 00:04:32 Tyler and Alex's best read post 00:07:00 Moments of "wow" 00:09:20 What makes Alex a great textbook writer 00:09:40 How Tyler and Alex are different 00:10:58 Stories vs Reality 00:12:00 Process for editing and improving textbooks 00:15:30 How Tyler and Alex create YouTube videos 00:18:50 Intellectual interest in India 00:20:00 YouTube subtitles dual-learning process (language and economics) 00:21:00 The process of removing ideas 00:22:30 Binding constraints for success of Marginal Revolution 00:26:00 Work habits as a writer 00:28:30 How Tyler and Alex's writing has changed 00:31:50 Tyler's modes of writing 00:32:30 High context vs low context 00:36:15 Imitation and innovation 00:37:34 Writing from conversations 00:39:50 Cold emails 00:44:25 How TV and movies impact Tyler and Alex's writing 00:50:00 What kind of blog posts lead to most inbound 00:52:45 Be interesting and timely 00:54:10 How to tell the difference between Tyler and Alex 00:56:00 Alex's TED talk 00:57:30 The internet 00:59:00 Marginal Revolution as a launching pad 00:59:40 Ego and Writing 01:03:30 What makes Marginal Revolution worthwhile SPEAKER LINKS: Tyler + Alex's newsletter: https://marginalrevolution.com Tyler's website: https://tylercowen.com Alex's website: https://alextabarrok.com Tyler's Twitter: https://twitter.com/tylercowen Alex's Twitter: https://twitter.com/ATabarrok Alex's website: https://alextabarrok.com WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://take.writeofpassage.school/writing-sprints PODCAST INFO: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv ABOUT THE HOST: I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. How I Write is a podcast by Write of Passage // Production by Adam Soccolich
Tyler Cowen and Alex Tabarrok discuss how the internet has transformed education, enabling them to reach millions of students globally. They reflect on the importance of being present on platforms like Twitter and YouTube to engage with audiences effectively.
"the internet has enabled us to teach hundreds of thousands of students well Millions wow you're never really fully on anyone's side we're not Socrates but that is the paradigmatic example right if you..."
Alex Tabarrok shares the story of how Marginal Revolution began in 2003, highlighting the lack of social media at the time and their surprise at quickly reaching 10,000 visitors. This segment captures the excitement and initial challenges of launching their blog.
"wrote yesterday we breached 10 000 visitors for the first time keep coming you're in good company talk about that yeah so I mean we started in August of 2003 was the first uh post and uh there was no ..."
Tyler and Alex reflect on pivotal moments that made them realize the impact of their blog. They discuss the unexpected success of certain posts and how their initial goals evolved as they gained a larger audience.
"could be our rashem on moment right because I feel I know the story but you say first so my remembrance is that I came into Tyler's office office and I said we should write a textbook and Tyler said y..."
Alex reveals one of their best-read posts about Shaquille O'Neal, discussing why it resonated with readers. They explore the dynamics of writing about popular culture versus academic topics and the engagement it generates.
"sequence right do you feel like there were moments early on when one of you posted something and the other person was like that's not really what we're going for no I he must have because I both I pos..."
Alex explains what makes him an effective textbook writer, contrasting his approach with Tyler's. He emphasizes the importance of simplifying complex ideas for students and how their different styles complement each other.
"one of the defining parts of your career are there moments of wow or Serendipity where you said oh my goodness I can't believe what we've built well I thought it would be this big success at 5 000 rea..."
Tyler and Alex discuss their differing writing styles, with Tyler embracing complexity and Alex focusing on clarity. This segment highlights how their collaboration leads to a cohesive educational product.
"Alex um he's better than I am and tell him the honest reason why I'm not as smart as Tyler that's the honest reason why so I know I would put it I'll tell you so to me I have to simplify things down r..."
The duo delves into the challenge of balancing storytelling with factual accuracy in their textbooks. They discuss the importance of guiding students through complex concepts while keeping them engaged.
"versus reality because if you go fully indexed on reality it's just too complicated but if it's just stories it loses its basis and reality yeah it's difficult because you can't tell the students the ..."
Alex outlines their rigorous editing process for textbooks, including feedback from multiple reviewers. They emphasize the importance of maintaining a consistent voice throughout their work.
"how when you're writing these textbooks talk to me about your process for editing and improving the back and forth how does that work is this in a Google doc what is actually happening there people do..."
Tyler and Alex discuss their approach to creating educational YouTube videos, highlighting how they integrate their blog content with visual media to reach a broader audience.
"read it we want to we want to teach economics to more people than has ever been taught in the entire world and that's one way of doing it my college girlfriend was an economics major and I was very in..."
They explore the benefits of YouTube subtitles for dual learning, allowing viewers to grasp both language and economic concepts simultaneously. This segment emphasizes the innovative ways they engage learners.
"will eventually have the largest impact if I were to go into the Mr analytics on YouTube on the blog what would that tell me about the world that I wouldn't understand intuitively you know one way to ..."
Tyler and Alex discuss their method for refining ideas before publishing, focusing on the importance of clarity and conciseness in their writing to enhance reader comprehension.
"this was the subtitles which is something we never planned on or really thought about it but you put your video on the web and then Google starts automatically adding subtitles right and then with dee..."
They identify the binding constraints that have influenced the success of Marginal Revolution, discussing how they navigate challenges in the blogging and educational landscape.
"killing ideas I want to hear how that shows up for you presumably you don't have a 100 hit rate of open up blog publish blog so talk to you about that process of I'm not going to publish this I'm not ..."
Tyler and Alex share their work habits as writers, emphasizing the importance of consistency and dedication in producing quality content for their audience.
"The Binding constraint on the success of Mr the individuals but in that sense it's not binding like we have the two of us we don't want more people per se the goal is not to help them the goal is for ..."
They reflect on how their writing styles have evolved over the years, adapting to the changing landscape of online education and audience expectations.
"as a writer um yeah I mean I just try and put nose to the grindstone and do the work and I always think that uh if I'm co-authoring collaborating with somebody I always want to put that first because ..."
Tyler discusses his various modes of writing, explaining how he approaches different topics and the strategies he employs to engage readers effectively.
"yeah absolutely how do you feel like your writing has changed Alex um so it's definitely gotten better um especially on the internet uh you know you have to get to the point very quickly because peopl..."
The duo contrasts high context and low context writing styles, discussing how each approach affects reader understanding and engagement.
"like one of the things that I definitely noticed with you Tyler is you have a a sort of softness to the way that you write and actually last night at dinner we were talking about high context cultures..."
Tyler and Alex explore the balance between imitation and innovation in their writing, discussing how they draw inspiration from others while maintaining their unique voice.
"like it shouldn't be too easy context is that which is scarce is one of my favorite sayings and you get better people writing you emails and you get to end up with a better social network better conne..."
They discuss the importance of writing from conversations, emphasizing how dialogue can inspire content and enhance the relatability of their work.
"want the patent system to be doing so that you know turned into a paper I wrote talk to me about imitation and Innovation that's a interesting thread let's see if we can wrap it into Mr but sure that'..."
Tyler shares insights on the role of cold emails in their outreach efforts, discussing how they connect with readers and collaborators through direct communication.
"we were talking earlier about conversation and when I talk to my students like oh my goodness I have writer's block I would say right from conversation find people who you can have a good conversation..."
They examine how television and movies influence their writing styles and content choices, reflecting on the cultural impact of these mediums.
"which is direct emails and those are excellent like I said 80 or so of the email I get is really worthwhile and we met by you called emailing me that would be an example of a great email I got yeah um..."
Tyler and Alex discuss the types of blog posts that generate the most engagement and inbound traffic, sharing strategies for capturing reader interest.
"because I know you really like the writing in the show succession how come uh yeah I mean the season three was very very interesting because uh the everything changed in like the final two minutes of ..."
They emphasize the importance of being interesting and timely in their writing, discussing how relevance can drive readership and engagement.
"most interesting inbound I think it's the sum total of teaching a person how you think is my guess but that's hard to measure that's what I think gives you interesting inbound rather than any oh that ..."
Tyler and Alex reflect on how their individual styles and perspectives distinguish their contributions to Marginal Revolution, enhancing the blog's diversity.
"some writing advice you must be brief you must get to the point there are a lot of boring web logs but you learn pretty quickly if you want to be read you better be interesting and timely would you st..."
Alex shares insights from his TED Talk, discussing the preparation and impact of presenting ideas to a broader audience.
"very crude but that's sort of something I'm sensing in the partnership between you that's really helped there is a post which I wrote uh to how to tell which is a Tyler blog which is a Alex post and I..."
They discuss the transformative role of the internet in education and communication, reflecting on how it has changed their approach to teaching.
"the in your Ted Talk you have a line that says one apple feeds one man but an idea can feed the world and that feels like a very marginal Revolution sentence yeah absolutely absolutely um yeah so that..."
Tyler and Alex reflect on how Marginal Revolution has served as a launching pad for various projects and initiatives, expanding their reach and influence.
"to possibility for them they can write online and create opportunities for themselves and I think that's what Mr does too where you have a bunch of people who wouldn't be exposed to these ideas 30 yea..."
They explore the relationship between ego and writing, discussing how personal motivations can influence content creation and audience engagement.
"absolutely so it basically raises the launching pad and so marginal Revolution might not ever be the thing but it makes all the things that you do way more successful from the outset uh yeah absolutel..."
Tyler and Alex conclude by discussing what makes Marginal Revolution worthwhile, reflecting on their journey and the impact of their work on readers.
"incredible a lot of people on the internet they overrate their own role as writer and under eight that they ought to be editor a bit more and having the proper balance a lot of what we do is editor al..."
In this segment, Tyler and Alex discuss the unique aspects of academic life and the importance of providing students with a glimpse into the intellectual pursuits of professors. They highlight the significance of enthusiasm and authenticity in academia, countering common complaints about the profession.
"have something to say or if I'm working on other stuff you know I can take a break I don't feel bad pressured though I'm not stressed about it yeah it's fun and I can't think of a time when I've been ..."
Tyler reflects on how intellectual curiosity can lead to unexpected opportunities and personal growth. He shares his transformative experiences with blogs like Marginal Revolution, emphasizing the role of the internet in shaping ideas and fostering constructive discourse.
"yeah even if it's a super atypical picture of academic life that they have one at all is extremely important and that they see someone you know living it for real in the super enthusiastic authentic w..."
David Perell invites listeners to join his writing school, Write of Passage, highlighting the program's commitment to helping students publish quality ideas and connect with like-minded individuals. He shares insights into the curriculum and the excitement of the upcoming cohort.
"and make it a better thing rather than a worse thing that was fun thank you David thank you Alex thank you thank you on this podcast we celebrate great writing and maybe you're ready to become a great..."