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Only OGs know this one... Adam brought it up when talking about the dangers of relying on 1 channel
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#shorts #farmville #startup #founder #productmanager #productmanagers #growthhacking
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0:00 - 0:17
•0:17 duration•63 wordsThe Power of Facebook Notifications
Adam discusses how Zynga leveraged Facebook notifications for explosive early growth. He highlights how actions taken by users on Zynga would broadcast achievements to their friends, significantly boosting engagement. However, this growth strategy faced a major setback when Facebook decided to remove this feature, illustrating the risks of relying on a single channel for growth.
"companies like Zynga got tons of their early growth because of notifications on Facebook which was one of their early like features which allowed basically anybody that took any action on Zynga it wou..."