searchlore

Back to Resource

All Segments

Brenda Barnes: Role Reversal for Women

Brenda Barnes: Role Reversal for Women

27 segments available

Brenda Barnes has broken a lot of stereotypes, including making sure corporate America is aware of the hidden talents of women who once stayed at home but who today want to re-enter the work force. Recorded: February 10, 2009

Segments Timeline

1
0:00 - 1:14
1:14 duration284 words

The Crisis in Leadership

Brenda Barnes discusses the current crisis in leadership, highlighting the alarming decline in CEO credibility. She emphasizes the opportunity for new leaders to emerge and the importance of demonstrating integrity and competence in leadership roles. This segment sets the stage for understanding the challenges and responsibilities leaders face today.

"it's great to be here to talk to you today um I you heard all my background and I'd be happy to talk to that in the Q&A session as much as you'd like uh probably one of my uh proudest accomplishments ..."

2
1:14 - 2:59
1:45 duration410 words

Lessons from Sorting Mail

Barnes shares her unconventional journey into leadership, starting from sorting mail during a recession. She reflects on the importance of treating people with dignity and finding ways to bring joy to tedious jobs. This experience shaped her leadership philosophy and highlights the value of empathy in management.

"not all the same and I think uh we have a lot to demonstrate that some bad examples are not the ones we should follow so what does that mean for all of you um I think more now more than ever there are..."

3
2:59 - 4:55
1:55 duration387 words

Managing for the Long Term

In this segment, Barnes discusses the balancing act of managing for long-term success while facing short-term pressures. She explains the necessity of making strategic investments and the challenges of maintaining focus on sustainable growth amidst immediate financial demands. This insight is crucial for understanding effective leadership in corporate environments.

"glamorous job you know it certainly taught me a lot now I have the opportunity to uh opportunity is an opportunity to lead s Lee which uh roughly 44,000 people worth $ 13 billion in global sales and y..."

4
4:55 - 7:29
2:34 duration555 words

Transforming Sara Lee

Barnes outlines the comprehensive transformation of Sara Lee, moving from a holding company to a focused consumer products entity. She details the challenges faced during this transition, including restructuring and cultural changes, and emphasizes the importance of a unified purpose for long-term competitiveness.

"because you're setting the course for the future but the pressure on the short term is just extraordinary you know I I think all of you see it read it about it but it's you know quarterly earnings it'..."

5
7:29 - 9:56
2:26 duration526 words

The Reality of Change

Barnes reflects on the skepticism faced during Sara Lee's transformation and the importance of commitment to change. She discusses the need for patience and perseverance in achieving real results, despite initial setbacks and market skepticism. This segment highlights the resilience required in leadership.

"during that time period in the last four years we sold or spun off 40% of the business so we went from a 20 billion down to you know today roughly 13 billion business and that included our apparel ope..."

6
9:56 - 11:18
1:22 duration285 words

Building Systemwide Capabilities

In this concluding segment, Barnes emphasizes the significance of developing systemwide capabilities for long-term success. She addresses the need for management teams to adapt and modify plans while maintaining a focus on creating value. This insight is vital for understanding the strategic mindset necessary for effective leadership.

"to stay committed to it so in this time period we've grown our core Brands and we're gaining market share in in key geographies and in key categories but unfortunately right now it's not reflected in ..."

7
11:01 - 12:02
1:00 duration202 words

Governance and Accountability

Barnes outlines the critical role of governance and accountability in corporate success. She discusses her responsibility as CEO and the importance of leveraging the board's expertise to drive business improvement. This segment underscores the significance of strong governance structures, particularly for women leaders navigating corporate environments.

"modifications I'm not saying we're staying true to every element of our plan but in an environment like this you have to look at things a little differently and so we need to reduce costs even more an..."

8
12:02 - 13:05
1:03 duration217 words

Diversity in the Boardroom

Brenda Barnes shares her experience with board diversity and the impact of having an activist investor on the board. She highlights how diverse perspectives can strengthen decision-making and drive better outcomes, emphasizing the need for inclusive leadership practices that support women's roles in corporate governance.

"govern good governance which you read a lot about these days it doesn't just mean regulations and policies which there are plenty of right now because even if the same rules and policies were in place..."

9
13:05 - 14:20
1:15 duration257 words

Strategic Focus for Long-Term Success

In this segment, Barnes discusses the importance of having a clear strategy that guides long-term corporate direction. She emphasizes the need for prioritizing resources effectively to achieve sustainable competitive advantage, reflecting the strategic challenges women leaders face in shaping their organizations' futures.

"sitting around the table so at Sarah Lee we believe that talent management shouldn't just focus on employees it should Encompass the board as well so we've changed our board as a company has changed i..."

10
14:20 - 15:04
0:43 duration153 words

Operational Excellence and Continuous Improvement

Barnes explains how operational excellence and a culture of continuous improvement are essential for long-term success. She shares insights on transforming operations to meet challenges, highlighting the importance of execution in achieving corporate goals, particularly for women in leadership roles.

"in as a CEO so now that you have the right people in the right environment working on the board um it's the strategy that guides us and I'm sure you take a lot of classes on strategy um you really hav..."

11
15:04 - 16:28
1:23 duration265 words

Recruiting and Motivating Talent

This segment focuses on the significance of recruiting and motivating the best talent within an organization. Barnes discusses the cultural values that drive employee engagement and the importance of aligning personal and corporate missions, showcasing the challenges women leaders face in fostering a strong workplace culture.

"resulted increase shareholder value as we execute our plan which brings me to my next point which is about operations now many would argue that the most important component of company's ability to get..."

12
16:28 - 17:55
1:27 duration306 words

Creating a Meaningful Mission

Barnes shares her approach to developing a meaningful mission statement that resonates with employees. She emphasizes the importance of inclusivity in crafting the mission and how it connects to individual roles, reflecting the broader theme of empowering women in the workforce through shared values and goals.

"know are we all operating in common cultures ours is based on the values of teamwork Integrity imagination inclusiveness and a passion to excel when we hire people if they can't pass the culture test ..."

13
17:55 - 19:13
1:18 duration277 words

Returnships: Bridging the Gap

In this segment, Barnes introduces the concept of 'returnships,' aimed at helping individuals re-enter the workforce after a career break. She discusses the program's success and its significance in addressing the talent gap, particularly for women who have taken time off for family or other reasons, highlighting the need for flexible employment opportunities.

"make things happen I I would I argue that there isn't a person serly that couldn't quote that for you they know their own personal role they know the importance of innovation and they know the importa..."

14
19:13 - 20:06
0:52 duration206 words

Navigating Tough Economic Times

Barnes reflects on the importance of focusing on customer needs during challenging economic times. She shares her experiences in overcoming obstacles and emphasizes the necessity of maintaining a strong customer focus, which is crucial for women leaders facing economic adversity in their careers.

"cord in a need for people but when the media was interviewing me on this they'd say why would you introduce returnships now you know the economy is bad why are you doing this and with all that's going..."

15
20:01 - 22:22
2:20 duration485 words

Customer-Centric Business Strategies

In this segment, Barnes shares her insights on managing businesses during challenging times. She emphasizes the importance of focusing on customer needs, reducing waste, and maintaining a lean operational mindset to emerge stronger from economic downturns. Her experience with Sarah Lee illustrates the significance of customer relationships.

"post-mba careers you're going to have to deal with this economy as well you know it's certainly not over in the next year or two so there are a few things I just want to share about what have I learne..."

16
22:22 - 24:38
2:16 duration464 words

Empowering Employees for Solutions

Barnes highlights the critical role of employees in navigating tough times. She stresses the importance of listening to team members and empowering them to contribute solutions. By conducting an engagement survey, she illustrates how gathering feedback can lead to improvements and foster a strong company culture.

"with our continuous Improvement effort we had a very strong Co cost focus and a lean mindset across the company and we've been successful last four years hundreds of millions of dollars have come out ..."

17
24:38 - 27:13
2:34 duration561 words

Leadership in Crisis

Brenda Barnes concludes with a powerful message about the importance of leadership during crises. She encourages leaders to be visible and communicative, especially when facing challenges. By sharing her own experiences and the need for confidence in leadership, she inspires the audience to embrace their roles as future leaders.

"you know you listen dayto day but we we conducted an engagement survey um about six months ago and first time we ever did it to 100% of the population and and we got more than 90% participation all th..."

18
27:13 - 30:48
3:34 duration712 words

Balancing Career and Family

In this candid discussion, Barnes reflects on her personal journey of balancing a high-powered career with family life. She addresses the pressures of being a role model for women and emphasizes the importance of making personal choices that align with individual goals. Her insights on the returnship program highlight the untapped potential of women re-entering the workforce.

"be people who saw opportunity and others who saw only crisis people who saw Solutions where others saw only problems and they'll come from all levels of the organization and they're going to have diff..."

19
30:55 - 32:14
1:19 duration213 words

Balancing Work and Family

Brenda shares her experience of balancing work and family life, noting that her perspective changed as her children grew older. She discusses the pressures of being present for her kids while managing a successful career and how timing can influence this balance.

"I now feel that I at least have a Ro to play to to make it seem that you can you can make it work over time uh oh hi Brenda hi Alex um so from the time you took off to uh spend with your family I was ..."

20
32:14 - 33:55
1:40 duration344 words

Financial Prudence in Leadership

Barnes explains her philosophy on maintaining a conservative balance sheet in business. She discusses the importance of long-term planning and risk management in corporate strategy, emphasizing the need for a solid financial foundation to support growth.

"would miss me um it's it is a balancing act though that's what it is you have to juggle it make it work yes um you mentioned that you maintained a conservative balance sheet and that has obviously bee..."

21
33:55 - 36:25
2:30 duration514 words

Cultural Transformation in Business

Brenda addresses the challenges of changing corporate culture, emphasizing the importance of hiring practices, accountability, and employee engagement. She shares her strategies for fostering a culture of innovation and discipline within her organization.

"yes and you said everybody knows the vision how how did you impart that on everybody yeah C culture is the hardest thing how do you change the culture is that fair um culture is the hardest thing to c..."

22
36:25 - 38:35
2:09 duration444 words

Overcoming Self-Doubt and Criticism

Barnes candidly discusses her experiences with self-doubt and external criticism as a female leader. She shares how she uses fear as motivation and the importance of resilience in the face of public scrutiny and personal challenges.

"step to really get it down to each local level you know some of our divisions are way ahead and some little work groups are way behind and so if we can Target where we need more Improvement we can wor..."

23
38:35 - 40:39
2:04 duration418 words

Future Trends in Food Industry

Brenda outlines key themes shaping the future of the food industry, including health and wellness trends. She discusses the need for innovation in product development to meet changing consumer demands and the importance of adapting to market dynamics.

"it yes so I'm wondering when you when you put your emphasis on the long term and thinking in the next 5 or 10 years what sort of big themes do you see um facing s Le and how do you go about the proces..."

24
40:39 - 41:57
1:17 duration269 words

Pivotal Career Decisions: Embracing Change

Brenda Barnes reflects on significant career decisions that shaped her professional journey. She recounts her transition from Wilson Sporting Goods to Frito-Lay, emphasizing the importance of taking risks and seizing opportunities. Barnes also discusses her move from marketing to sales at Pepsi, highlighting how these experiences broadened her leadership skills and prepared her for future challenges.

"these big not only internation National companies but International companies yes back here your decision to to leave pep what are some other critical decisions that you had to make and how have you g..."

25
41:57 - 43:24
1:26 duration302 words

Balancing Family and Career: A Personal Journey

In this heartfelt segment, Barnes shares her experience of taking time off for family reasons, including the birth of her third child and caring for her ill mother. She discusses the risks involved in prioritizing family over career and the lessons learned from returning to work without a defined role. This personal story underscores the challenges women face in balancing professional aspirations with family responsibilities.

"move into a sales job and it was actually a lower level job and it was in the Northeast and it was the head of sales for our on premise division which was you know taking syrup to Fountain accounts yo..."

26
43:24 - 46:13
2:48 duration601 words

Learning from Leadership Mistakes

Barnes candidly addresses a significant leadership challenge she faced as CEO, particularly in communicating with the investor community. She reflects on a misstep during a transformation announcement, where she set unrealistic expectations for financial performance. This segment highlights the importance of careful communication and the lessons learned from navigating corporate challenges.

"right reasons I did it so I left and when I came back I didn't have there wasn't a role that same role was gone and but Pepsi let me come back to work they just didn't have this same job for me so the..."

27
46:13 - 47:43
1:30 duration271 words

The Dual Role of Management and Leadership

In this concluding segment, Barnes articulates the distinction between management and leadership. She emphasizes the need for clarity and inspiration in leadership while also addressing the importance of managerial tasks. This discussion encapsulates her philosophy on leading an organization effectively, balancing strategic vision with operational execution.

"finally said forget the 12% we're just going to make progress we'll tell you when we get there and the whole question of guidance to the external world is a is a big subject you know you probably can'..."