
40 segments available
https://StartupSchool.org. Kevin Hale is a Partner at YC. Before working at YC he cofounded Wufoo. https://twitter.com/ilikevests Kevin’s on the podcast today to do some Office Hours and talk about this year’s edition of Startup School. If you’d like to sign up or learn more, check out https://StartupSchool.org. The YC podcast is hosted by Craig Cannon. https://twitter.com/craigcannon Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year. Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/ *** Topics 00:25 - Stats from Startup School 2018 1:45 - Updates for Startup School 2019 8:15 - Sign up at StartupSchool.org 8:50 - Sean Maina asks - In the early days of Wufoo, how did you give a great customer experience? 11:30 - Design affordances 13:45 - Sunil Tej asks - How was Wufoo 10x better than the market when they just got started? 17:45 - Building an audience before a product 20:15 - Wufoo's growth 23:30 - Coming up with the idea for Wufoo 27:30 - Companies pivoting during YC 29:00 - Building a product in an unsexy space 32:30 - Sivaraj Ghanesh asks - How do you know if you've achieved product market fit? Or if your product just isn't noticed yet? 43:30 - Sivaraj Ghanesh asks - How do you gauge the size of a market? 46:00 - Tips for Startup School success 50:15 - Advice on vetting cofounders 53:45 - Sign up at StartupSchool.org
Kevin Hale introduces the 2019 edition of Startup School, highlighting the changes made based on feedback from 2018. He shares impressive statistics, including the number of participants and graduates, and emphasizes the program's role as a significant source of companies accepted into Y Combinator batches.
"Kevin Hale welcome to the podcast hi Craig you are running startup school this year me and adora okay are hosting and the main instructors for start school so many people know about startup school we'..."
Hale discusses how Startup School 2019 is tailored to better fit the diverse backgrounds of participants, including single founders and international attendees. He explains the importance of providing tools for evaluating startup ideas and the initiative to help single founders find co-founders.
"mm-hmm because the founders in start school are so different than what I think a lot of people think a YC company is so more numbers there are you um 83 percent of people who started doing start at sc..."
Kevin Hale emphasizes the importance of community in Startup School, detailing plans to host meetups in 18 cities worldwide. He highlights the value of connecting with other founders and the energy that comes from shared experiences in the startup journey.
"for example a pivot or evaluate like which of the ideas is worth spending time on the other thing we did was for all these single founders we realized there's like holy crap it's like over six thousan..."
Hale explains the improvements made to the Startup School format, including a more sophisticated matching program for group sessions. He discusses the shift towards shorter, more impactful lectures that focus on practical, tactical information to better serve early-stage startups.
"these international people last year we did the tapings weekly at our office and we invited people to come and attend the live tapings people are flying from all over the world it was incredibly popul..."
Kevin Hale reassures listeners that all Startup School content will remain free and accessible on YouTube. He stresses that while lectures are important, the real value lies in the structured program that holds participants accountable and fosters meaningful discussions.
"matching program for the group session so you're matched with people based on your time zone your level of progress you're sort of preferences that you put into the software etc so Kyle Corbett he's t..."
Hale discusses the need for practical learning in Startup School, emphasizing that the program will focus on actionable insights and case studies. He aims to create content that resonates with early-stage founders and helps them navigate their startup challenges effectively.
"and just to clarify for people listening and watching we always put all this content on YouTube it's not paywall that's not behind anything absolutely yeah so we believe and the thing is like I actual..."
Kevin Hale provides important information about the sign-up timeline for Startup School 2019, encouraging potential participants to register before the deadline. He outlines the program's start date and the release of the first lecture.
"a really nice difference because some lectures I felt like for companies who were really early they're just like I'm so far away from even thinking about this stuff yeah and so like to me I was like o..."
Hale shares insights from his experience at Wufoo, detailing how they prioritized customer experience in the early days. He explains the importance of quick response times and direct communication from the founders to build trust and gather valuable feedback.
"down the 26th yeah right cool so let's get do some relevant and important advice okay we have a bunch of office hours questions for you great many of them I think for whatever reason maybe it's the mo..."
Kevin Hale discusses the concept of design affordances, using examples from Photoshop to illustrate how default settings can encourage users to learn and explore features. He emphasizes the importance of intuitive design that teaches users without overt instruction.
"difference one is that the people building the product like got all this awesome feedback on like how to improve it you also have the right sort of feedback loop where it's just like ah I'm tired of g..."
Hale elaborates on how effective design can guide users to discover hidden features. He contrasts the user experience of video games, which excel at onboarding, with B2B software that often fails to engage users effectively. This segment highlights the significance of user-centered design in software development.
"Photoshop which i think is really brilliant intuitive thing and so for us and we've we tried to do that in a lot of other places and a lot of that had to do with like just helping discover certain fun..."
In response to a question about Wufoo's early success, Hale reflects on the importance of customer support. He argues that while good customer support is crucial for retention, it’s often overlooked in favor of more glamorous features. This segment underscores the value of a strong user experience.
"don't realize like how important it is to get that were telling and that natural feeling right mm-hmm they just think like oh I just sees someone else has this force walk through we should just do thi..."
Hale shares how Wufoo differentiated itself in the market by creating a modern web app that simplified form building. He discusses the challenges of user interface design for form builders and how Wufoo's drag-and-drop functionality made it accessible for non-technical users.
"great like user experience and most user experience features like a lot of people like to be forward on them especially designers it's like it's really beautiful it's really easy to use intuitive and ..."
Hale explains the innovative interface of Wufoo that allowed users to create forms quickly and intuitively. He emphasizes the importance of making the user experience feel magical, allowing users to focus on their needs rather than the complexities of the software.
"really really difficult so one thing is like we changed the level response matsuda you could build form really quickly the other thing we did on top of that was build an interface that was like simple..."
Hale recounts how Wufoo's founders built an audience through blogging before launching their product. He highlights the importance of establishing trust and credibility with potential users, which helped them gain traction when they finally released Wufoo.
"so I think we got into YC for winter 2006 we rubbed the first lines of code in January of that year we launched an interface demo in early February meaning a video screen work no no no it was like an ..."
Hale discusses the impact of their blog on Wufoo's early success, explaining how sharing valuable content helped them build a readership that became their initial customer base. This segment illustrates the power of content marketing in establishing a startup's presence.
"had an audience of huge you know hundreds of thousands of people who followed them before they launch and so when they got started they were not starting from zero mm-hmm and they their piece of advic..."
Hale reflects on how their established blog readership provided a foundation of trust, allowing Wufoo to launch successfully. He emphasizes the importance of having a loyal audience ready to engage with the product upon release.
"multiple years about two years and so when we launched this prototype we launched it on the blog hey we've you know we've taken all these skills and we're starting to build a company we're building th..."
Hale explains how Wufoo utilized its freemium model and embedded forms to encourage organic growth. He discusses the mechanisms that allowed users to share Wufoo forms, effectively turning customers into advocates for the product.
"early pop did you guys have any interesting referral mechanisms or Regis word-of-mouth um so when we finally launched of wufu has by its very nature could spread itself so what we had his arm we had a..."
Hale describes how Wufoo's unique design and friendly interface contributed to its appeal. He highlights the importance of creating a product that users enjoy and want to recommend, emphasizing the role of personality in software design.
"like we're satisfied with customer sort to help them deal with whatever sort of will weird features and I think it was the design of it because it was so strange like it's a very casual app for someth..."
Hale discusses the challenges of differentiating Wufoo in a competitive landscape. He emphasizes the importance of ease of use and a friendly user experience in attracting and retaining customers, particularly in a market filled with more traditional, less engaging options.
"screen goes so far especially in the early days uh definitely I think definitely for sticking out yeah because if someone's evaluating a bunch of different tools then it's like Oh what are you gonna d..."
In this segment, Kevin shares insights on how to come up with startup ideas, particularly for those entering Startup School. He reassures aspiring entrepreneurs that it's okay to have multiple ideas and emphasizes the importance of finding the right one. Kevin also discusses the evolution of ideas during the YC process, encouraging flexibility and adaptation.
"friendliness mm-hmm like it's like oh I'm here and then while there's a lack of jargon and the help kind of talks to me a way that's very human rather than in a way that like it's like a robot talking..."
Kevin recounts the pivotal moment during his YC interview when the idea for Wufoo transformed from a complex content manager to a simple form builder. He reflects on the importance of recognizing market opportunities and adapting ideas based on feedback, illustrating how flexibility can lead to success.
"it's really working and it's really pivot we've got a lecture for you as well for us we actually pit like back in the day you could pitch multiple ideas it wasn't like a separate question for what oth..."
Kevin addresses the common concern among startup founders about not having a solid idea. He reassures listeners that Startup School is designed to help individuals refine their concepts and emphasizes that many successful founders started without a clear direction. This segment encourages aspiring entrepreneurs to embrace uncertainty and seek guidance.
"and then this other one was not actually woohoo the way we described it we called it a new type of content manager with something we called reversible forms so the idea was that like oh you know the f..."
In this segment, Kevin discusses the critical role of storytelling and team dynamics in securing investment. He explains that investors are often more interested in the team and their vision than in having a fully fleshed-out product. This insight highlights the value of strong narratives and relationships in the startup ecosystem.
"come here to get help with that and then actually we're able to use that information that relationship with those founders during start-up school to actually say like hey yeah we want to take you in a..."
Kevin shares his perspective on entering unsexy markets and how they can offer unique opportunities for startups. He emphasizes that a great product team can thrive in less competitive spaces, and he encourages founders to find fulfillment in their work, regardless of the market's appeal. This segment promotes a mindset shift towards valuing the journey over the glamour.
"well thought out and told really well to people that's enough to get people excited because like what I am as an investor is trying to figure out is like can I imagine a world where this team with thi..."
Kevin reflects on the importance of finding joy in seemingly mundane tasks as a founder. He shares insights from Ben Chestnut, founder of MailChimp, about the value of loving the work you do, regardless of its nature. This segment encourages entrepreneurs to cultivate a positive mindset and take pride in their contributions.
"so to me entering a tedious boring space is about mindset about like what's your mission and the best advice I've got I'd heard about this it actually comes from Ben chestnut he's the founder of MailC..."
In this segment, Kevin discusses the concept of mindfulness in the context of entrepreneurship. He draws parallels between being present in one's work and achieving satisfaction in what may seem like unexciting tasks. This insight encourages founders to approach their work with intention and awareness, enhancing their overall experience.
"because like everything in it was something we're like oh I put some attention to detail and at a fundamental level it just worked right yeah geez proms are also like usually huge markets there so lik..."
Kevin shares his thoughts on product-market fit, particularly in relation to Wufoo's journey. He explains that achieving fit is not always a clear-cut process and discusses the importance of understanding market dynamics. This segment provides valuable insights for founders navigating the challenges of establishing their products in the market.
"how they think about stuff and so like I get excited about it yeah let's just I mean just having a customer driven mindset makes a huge difference all right so shifting a little bit to slightly later ..."
In this segment, Hale reflects on the importance of company culture and efficient growth mechanics at Wufoo. He shares how profit sharing and a small team helped maintain a strong culture and efficient operations. This discussion is vital for entrepreneurs looking to build a sustainable and positive work environment while scaling their startups.
"people with searching that way there's no need to buy an ad for that and it was one of the things that was a trade off like what do we want from the culture of our company I got to choose based on our..."
Kevin Hale challenges the conventional notion of startup success, explaining that not all companies experience explosive growth. He shares Wufoo's steady growth model and how it allowed the company to thrive without the pressure of rapid scaling. This segment is essential for founders who may feel discouraged by the typical 'rocket ship' narrative in the startup ecosystem.
"of it was reinforcing well so yeah I was gonna say just trying to get back to the question yeah when do you know if you've achieved product my office so as a result I feel like there's never really be..."
Hale discusses the importance of maintaining equity and control in a startup. He reflects on Wufoo's decision to avoid excessive funding and how it allowed founders and employees to retain significant equity. This segment provides valuable insights for entrepreneurs on the trade-offs of fundraising and the long-term implications of equity distribution.
"it was controlled yeah so to me it's like it's just different like there's an argument that you make is the path that we have and that I have to talk to companies about this like you might have a grow..."
In this segment, Hale emphasizes the importance of frugality in startup operations. He advises founders to carefully consider the implications of giving up equity and increasing burn rates. This practical advice is crucial for early-stage entrepreneurs looking to navigate the challenges of funding and growth sustainably.
"extra equity many people who might have that be a path they're like oh I gave up all this I clean it out all this you know and and then I increase my burn that like I don't have a chance to go back de..."
Hale addresses the difficult decision of when to pivot a startup. He acknowledges the role of luck in finding success and encourages founders to evaluate their growth potential critically. This segment is particularly relevant for entrepreneurs facing stagnation and considering a change in direction.
"and so when that happens it's usually a tragedy almost always a tragedy that happens and so this was why I'd like our biggest advice that's kind of ignored is treat every fund raised as if it's your l..."
Kevin Hale provides insights on gauging market size and the viability of a startup's business model. He discusses the importance of understanding demographics and conducting thorough research to assess whether a startup can achieve significant revenue. This segment is essential for founders looking to validate their market assumptions and business strategies.
"had a little addition to this question okay which was on the other hand how do you know if your product just isn't even noticed yet and so I mean I think you could lump this into the category of like ..."
In this final segment, Hale shares practical advice for participants of Startup School. He emphasizes the importance of understanding market dynamics and the need for a solid growth strategy. This segment serves as a valuable resource for aspiring entrepreneurs seeking guidance on navigating the startup landscape effectively.
"I would recommend is that you want like when you start getting down to nine months yeah of runway you should start seriously asking yourself how about like what would have to change definitively for m..."
Hale shares insights on how to succeed in Startup School, highlighting the importance of completing weekly updates and engaging with the program. He explains that these updates help entrepreneurs confront the reality of their startup's progress and prepare them for applying to Y Combinator.
"time it's like well if we get everyone in America we're gonna be a total hit so you shouldn't do that I actually think you always want to do this bottom-up calculation and then for consumer apps it's ..."
Kevin emphasizes the necessity for entrepreneurs to be brutally honest about their startup's performance. He discusses how this self-assessment can lead to necessary pivots and improvements, encouraging participants to actively reflect on their key performance indicators.
"success in startup school so for us so at the end of the program but we have people do is apply to YC YC and then when you apply you're also applying to you get this $15,000 equity free grant so the m..."
Hale advises participants to actively engage in group sessions during Startup School. He explains that these sessions are designed to help entrepreneurs refine their narratives and improve their storytelling skills, which are crucial for attracting interest and investment.
"yeah and I would like to think that like if you're thinking about your startup and for most people that I know who think about their serve it's like non-stop this should be an easy thing to do the rea..."
Kevin discusses the importance of projecting passion and clarity when presenting a startup. He notes that a compelling narrative can attract talent and investors, stressing that entrepreneurs must practice and improve their communication skills to succeed.
"that's number one number two participate in the group sessions so like every week we're gonna match you up with six to eight other people on Thursday evenings is kind of what we figured out was the id..."
Hale compares finding a co-founder to dating, emphasizing the need for compatibility and complementary skills. He advises entrepreneurs to take their time in vetting potential co-founders through small collaborations before making long-term commitments.
"its own and it's so exciting and I do such a good job that people are attracted to me last question a high percentage of these people are solo founders say they are looking for a co-founder what would..."
Kevin reflects on his own unexpected path to entrepreneurship, encouraging aspiring founders to explore various connections and opportunities. He highlights the importance of meeting potential co-founders and being open to collaboration in the startup ecosystem.
"and so the dating is super important I think founders single founders are unsuccessful when they are kind of desperate about it yep that's the same problem in normal dating yes actually the second thi..."