"there's rarely a time like this where so much is possible even like 5 seven years ago it's so hard to start a company Everything feels like it's done someone else is working on it suddenly it's a time..."

"experienced where everything you try just works with people constantly hearing about all the things happening is there any tools or processes or approaches you've figured out to help stay focused our ..."

"and make it all cohesive I I actually think as a startup your job is to take on technical debt because that is how you operate faster than a bigger company bigger companies don't take on technical deb..."

"there anything else that in how you operate and the way you build product that you think is really unique and interesting we have what we think of as the public road map this is basically what people ..."

"road map today my guest is gorov misra gorov was an early employee at snap where he led the design engineering team which he explains in the conversation he's also an engineer at Microsoft and a coupl..."

"conversation we essentially do an archaeology of how a modern AI oriented startup operates including how every single engineer at their company ships a marketable product or feature every single week ..."

"episode is for anyone that is building a product on top of AI if you enjoy this podcast don't forget to subscribe and follow it in your favorite podcasting app and also I just launched an insane deal ..."

"misra this episode is brought to you by brex the financial stack used by one in every three us Venture back startups brex knows that nearly 40% of startups fail because they run out of cash so they bu..."

"sitting idle while chipping away at it with fees to help bounders protect cash and extend Runway brex combined the best things about checking Treasury and FDIC Insurance in one powerhouse account you ..."

"resonated with people and if you can identify that core and then you know mold it into fitting into your business it's actually a great way to identify like what actually works and we have these tools..."

"people so as a leader of a company with people constantly hearing about all the things happening is there any tools or processes or approaches you've figured out to help people continue like stay focu..."

"a lot of that stuff may not work right but a lot of it does work and we can figure out obviously where to put in more effort things that start to work we double down on those things build more people ..."

"and it keeps people focus I love the Simplicity of that I love just how Wild that sounds for a lot of companies I imagine every engineer ships a marketable feature or product every week yes there's so..."

"time what you want to do is have a bar for Quality where people should come in and if they're using the feature like it should work right of course right and the way to cut down on time and I think th..."

"really trying to ask so for example let's say we wanted to build something to add an image you know on your video or something like that right and this is like you know a really basic idea I kind of j..."

"is also useless right so that's kind of how we might go about it that last sentence is so key to this like it's the core idea of uh ship small iterative features before you invest a lot in something t..."

"responsive this connects a kind of a common sign of product Market fit which is when people are complaining about the thing that means they actually care enough to complain and that's a really good si..."

"right like just truly okay the other question I imagine people would be wondering is how do you work on longer term projects that take many weeks there's also infrastructure I guess backend stuff so m..."

"matter anyways right so it's kind of like Financial in many ways financial debt is taken on to create leverage it can be a good thing right like if you're buying a house you take on debt and you can c..."

"right so in a way you have a technical de Runway right once you run out once you take on too much debt and if you haven't delivered value in that time enough value to hire the engineers to pay the int..."

"different tools we we're using Devon as well which is another you know that's more advanced I guess you know it's kind of solving bugs for you yeah Devon's basically I think it's 500 bucks a month and..."

"devans who's managing the devans I love that managers are all getting layer like unlayered and then they're going to have ai managers that's the ultimate the ultimate bait and switch okay um is there ..."

"products we may start off with like a PM first approach where we're kind of you know finding some sort of overall issue that we want to take on some new area or pillar we want to take on and then crea..."

"have a single road map right and we actually divide our road map into two different road maps so we have what we think of as the public road map this is basically what people have asked us for right s..."

"your competition so we have a second road map which we think of as a secret road map so this is a road map that nobody asked for anything on this like literally nobody has ever asked for it and if a u..."

"lot of this we come up with through brainstorming so we do actually do quarterly brainstorming companywide everybody's included like everybody from not it's not just a product team thing it's like eng..."

"to do that I love just how calling it The Secret road map makes it a special like extra interesting what's on EX it's a secret it's a secret I'm not even gonna ask you what's on that secret Road maybe..."

"views because people are like wow this is like this is a great idea and now it's been like copied the hell out of like I think it's available basically on every uh you know every app you can imagine f..."

"little bit abstract right and I spend a lot of time with RPMs and Design is like imparting anything that I understand and I've learned over the many years you know I've been working on this how do I i..."

"you know a great example of that is like and a lot of this was figured out in retrospect too like I think there was a point which snap declared that they're a camera company and a lot of people laughe..."

"was avoiding that was by innovating I think at the core of it was the setup that they had which was very unique like I've never seen anything like it I've worked in a bunch of different companies but ..."

"control over what exactly was being launched in which part of the app at all times right because he could meet with a set of 10 or 12 people and know every change that was happening that was user impa..."

"insights and just they continue to run and own every detail definitely and also the ability to bring about change right the ability to truly you know energize an entire organization to do something th..."

"Engineers to be paid right with quarterly bonuses and um all kinds of things that's interesting and reminds you know people always say why do we need PMS there's like someone has to do the work that a..."

"problem right you're going to be in trouble especially for a company like Snap where everybody was copying what they're doing so they had to constantly innovate create new stuff and push the bounds ri..."

"on this this is sort of the future right today's episode is brought to you by kot I personally use Kota every single day to manage my podcast and also to manage my community it's where I put the quest..."

"the perfect conditions right but when you actually use it you realize it's actually not that useful for example right or when you give it to users and some of this is like intuition honestly right lik..."

"you don't operate that way uh it feels like at PM's Engineers designers talk about why you decided not to approach things that way I do think PM is a very valuable function right I think it may be act..."

"understand is like how how do we actually find the users who have this problem right I think that's a big part of solving the problem I have a unique take on this in terms of you know I actually think..."

"the micro level will be optimized for you know all possible you know parts of the funnel that different people are essentially looking after right so that's something we think about quite a bit I comp..."

"that informs what you build and then you build that it's instead you do use a research that informs the mental model you have as a leader a product builder of what your customers need and what pains t..."

"to discover quote short form video Tik talk style stuff because it was just against the nature of the company to even try something it was against the mission of the company public sharing means possi..."

"that was just not scalable even though it had really high engagement and was doing well it just wasn't feasible to have a person looking at every single thing posted to determine whether it's appropri..."

"actually think from a regular perspective we should be thinking these as differently on one side you have you know something where you're deciding uh you know where who sees something and then on the ..."

"part and it's possible that if everything can be generated and anything can be created and it looks just as real as if it were real and there's no way to tell then we might actually return to that wor..."

"right how do we create video where people are delivering dialogue or monologue or you know things like that and that's what we focus on Purely and they're actually isn't a lot of work happening in tha..."

"essentially we're working purely on large generative models for talking videos right so that's like our core Focus I do think though from a safety perspective we have uh a unique framework of how we t..."

"challenge that's really helpful something that I'm really curious about as you're chatting is uh bite dance just released a really amazing model as actually just looking at it where you put a photo in..."

"it in marketing channels talk about why you think that's the case and just what that looks like it kind of comes back to what we were talking about before where you know the reality is that no matter ..."

"essentially but we found that just translating it uh with AI was able to get performance almost as good as the original in the original language right so this is going to flood the entire market right..."

"but they don't know when thing all the things that go wrong so let me ask you is is there a story you can share of when things didn't work out when failed at the beginning of the company we actually h..."

"right so timing was almost perfect and that aligns to something you shared earlier just so many of these problems that were not yet solved are now possible and the companies that are in the right plac..."

"sense do you think it's possible for somebody to come around and build a new the next Facebook the next snap the next whatever I think it's definitely possible I I do think let me tell you something k..."

"company wow yeah I just came out the other day so Elon did it well with that we've reached our very exciting lightning round I'm ready let's do it what are two or three books that you have recommended..."

"they're back there that's funny okay cool I I like there I want to ask more questions but I'm Gonna Keep Going lightning round do you have a favorite speaking of watching and listening do you have a f..."