searchlore

Back to Resource

All Segments

Calm App Founder: From $0 To $2 Billion By Making The World Meditate: Michael Acton Smith | E117

Calm App Founder: From $0 To $2 Billion By Making The World Meditate: Michael Acton Smith | E117

48 segments available

This weeks episode entitled 'Calm App Founder: From $0 To $2 Billion By Making The World Meditate: Michael Acton Smith' topics: 0:00 Intro 02:32 Your early years 07:04 Starting my first business - Firebox 26:11 My second business - Perplex City 36:22 My third business - Moshi monsters 43:50 The start of Calm 01:00:43 Calm helping people sleep 01:03:55 Misconceptions around sleep 01:06:54 Tough times for you this year 01:13:17 What changes are you now doing? 01:15:17 Your relationships 01:22:37 The foundations of good communication 01:25:48 How accurate is the 'hippie' stigma that comes with mindfulness? 01:27:27 Do you feel the good you've done in the world? 01:29:30 Psychedelics curing mental health 01:31:50 Our last guest question Micheal: https://www.instagram.com/michaelacton/ https://twitter.com/acton?lang=gu linkedin.com/in/michaelactonsmith/?originalSubdomain=uk Calm: https://www.calm.com/ Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644 Spotify - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/steven-bartlett-56986834/ Sponsors: Huel - https://uk.huel.com/ Myenergi - https://bit.ly/3oeWGnl

Segments Timeline

1
0:00 - 2:15
2:14 duration391 words

The Global Mental Health Crisis

Michael Acton Smith discusses the alarming prevalence of mental health issues, noting that one in three people will experience depression or anxiety. He emphasizes the opportunity this presents for businesses like Calm, which aims to address these challenges through mindfulness and meditation, highlighting the importance of managing attention in a noisy world.

"solving the global mental health crisis it's a first order problem one in three of us will experience depression or anxiety and i realize that this could be one of the biggest opportunities and busine..."

2
2:15 - 4:01
1:46 duration309 words

Curiosity: The Entrepreneurial Spark

Reflecting on his early years, Michael shares how curiosity set him apart from his peers. He attributes his entrepreneurial mindset to a fascination with diverse subjects, fueled by his father's influence as a librarian. This curiosity, combined with creativity, became foundational in his journey as an entrepreneur.

"that takes the time to listen to it so without further ado i'm stephen bartlett and this is the diary of a ceo i hope nobody's listening but if you are then please keep this to yourself [Music] michae..."

3
4:01 - 6:03
2:02 duration408 words

Finding Identity in University

Michael recounts his transformative experience at university, where he reinvented himself and shed the limiting beliefs from his school years. He describes how this period allowed him to explore his identity, make lasting friendships, and ultimately led to the inception of his first business, Firebox.

"know along with curiosity i think uh creativity is uh is part of it as well i love ideas i love taking the the random things that are kind of rattling around my head putting them onto a sheet of paper..."

4
6:03 - 8:49
2:45 duration556 words

The Leap into Entrepreneurship

After realizing that traditional jobs weren't fulfilling, Michael and his friend Tom decided to start their own business. They were inspired by the burgeoning internet landscape and began brainstorming ideas, leading to the creation of Firebox, an online retailer of quirky gadgets and gifts.

"were you ever bullied in school did you ever i wouldn't i wouldn't describe it as bully but i i would certainly not class myself as one of the kind of um the cool kids sort of on the on the periphery ..."

5
8:49 - 12:01
3:11 duration607 words

The Early Days of Firebox

Michael shares the challenges faced during the early days of Firebox, including the cumbersome process of taking orders and the skepticism from others about online shopping. Despite the difficulties, they persevered, learning and adapting as they navigated the nascent world of e-commerce.

"creativity to it and so um after about six months or so uh stepped away from that and tom had left to he was programming breathalyzers in wales which was quite an entertaining job he'd have to drink c..."

6
12:01 - 14:02
2:00 duration447 words

Creating Unique Products

The turning point for Firebox came when Michael and Tom decided to create their own products instead of selling others'. This shift allowed them to innovate and develop unique items, leading to greater success and recognition in the market.

"well this is really interesting because you know around this time when we told people we were going to set up a business online we got a few different reactions one was that uh eye rolling people woul..."

7
14:02 - 16:10
2:08 duration405 words

The Shot Glass Chess Set

Michael recounts the story behind one of Firebox's most successful products, the shot glass chess set. This innovative idea not only captured media attention but also highlighted the importance of storytelling in marketing, showcasing how creativity can lead to unexpected success.

"orders to come in what was the height of that website what was the highest moment well amazingly it's it's still i saw now yeah a quarter of a century almost it's been going which is mind-boggling to ..."

8
16:24 - 17:21
0:56 duration177 words

The Power of Storytelling in Business

In this segment, Michael discusses the principles of storytelling that he learned from his early business experiences. He emphasizes the human angle in business narratives, explaining how compelling stories about people and their struggles can resonate more than mere statistics, making a business more relatable and engaging.

"want to just touch on the lesson you said you learnt about pr and storytelling i'm guessing that's a lesson that stayed with you till today oh boy absolutely and what are the principles of that listen..."

9
17:21 - 19:00
1:39 duration316 words

The Call to New Adventures

Michael reflects on his decision to leave Firebox to pursue new ideas, despite not being financially free. He describes the entrepreneurial urge to explore new concepts and the importance of having honest conversations with his team about his departure, setting the stage for his next venture, Mind Candy.

"entrepreneurial journey and so yeah we realized that you know if we could instead of putting out press releases saying this is our business and this is how much money it makes and this is our margin y..."

10
19:00 - 20:34
1:34 duration342 words

Navigating the Entrepreneurial Landscape

Michael shares insights on the challenges of entrepreneurship, particularly the urgency many feel to launch ideas without thorough preparation. He advises aspiring entrepreneurs to take their time, conduct deep research, and build a solid foundation before seeking investment, likening it to waiting for the right wave in surfing.

"you're you're saying there that you kind of ran out of love or excitement for the business ultimately were you were you at this point personally financially free state and stable or no no quite a a lo..."

11
20:34 - 23:07
2:33 duration517 words

The Importance of Timing in Business

In this segment, Michael discusses the balance between urgency and patience in entrepreneurship. He explains how understanding market readiness can allow entrepreneurs to move at a measured pace, ensuring they are prepared to seize opportunities when they arise, rather than rushing into the market prematurely.

"and if they stay at the front of the shelf and like steve you know then i'll pursue them but if they kind of fade off into the background and collect dust and vanish yeah then i don't pursue them it s..."

12
23:07 - 25:05
1:57 duration405 words

Preparing for the Wave of Opportunity

Michael uses the analogy of surfing to illustrate the importance of being prepared for market opportunities. He recounts how he and his co-founder Alex spent years laying the groundwork for Calm, emphasizing the value of deep work and research in recognizing and capitalizing on emerging trends in mindfulness and meditation.

"move the problem entrepreneurs have in their mind i think i'm thinking people listening to that why don't they heed that really great sound advice is because they always think that there is a real urg..."

13
27:29 - 30:00
2:30 duration491 words

The Perplex City Gamble

Michael Acton Smith shares the ambitious yet costly journey of creating Perplex City, an alternate reality game that captivated a passionate audience but ultimately faced commercial failure. He discusses the innovative marketing strategies employed, the excitement of the treasure hunt, and the harsh reality of financial mismanagement that led to a significant loss.

"interesting theme here watched a movie that i couldn't stop thinking about called the game with michael douglas where this person doesn't know whether it's real life or a game that they're part of and..."

14
30:00 - 32:00
2:00 duration385 words

Facing the Financial Cliff

In this segment, Michael reflects on the stress and anxiety of running out of funds while managing Perplex City. He describes the emotional toll of knowing the company was heading towards bankruptcy, the pressure of being the sole founder, and the physical symptoms of stress he experienced during this challenging time.

"able to raise another round and i was just very stressed extremely worried about what uh what to do when you say so two points when i pick up on that when you say i was extremely stressed give me a cl..."

15
32:00 - 34:10
2:10 duration393 words

The Tough Decision to Pivot

Michael recounts the difficult moment when he had to inform his team about the impending shutdown of Perplex City. He discusses the emotional weight of this decision, the shock from his team, and the subsequent pivot to a new idea that would eventually lead to the creation of Moshi Monsters.

"just gasps of shock and horror and um i had been thinking of a new idea so it was very different to the current idea and so this was what i thought was the best thing we should do we had as i say less..."

16
34:10 - 36:00
1:50 duration371 words

Lessons from Failure

Reflecting on his experience with Perplex City, Michael shares key lessons learned from this failure. He emphasizes the importance of understanding business fundamentals, avoiding the trap of external validation, and the need for a solid business model to ensure long-term success.

"of of moshi as you look back on public city in that journey that strikes me as your first real probably significant business fail failing to some degree where you you have people's jobs and careers on..."

17
36:00 - 39:00
3:00 duration560 words

The Birth of Moshi Monsters

Michael discusses the initial slow growth of Moshi Monsters and the inspiration behind creating a digital pet game for kids. He highlights the shift from a monetized model to a free-to-play approach, which dramatically increased user engagement and sign-ups.

"the clapping and the press is validation of an interesting story there you go not very well do you know what i mean so yep how did that turn out failed we go we both we've both got the scars i mean my..."

18
39:00 - 41:00
2:00 duration378 words

Navigating Market Changes

In this segment, Michael reflects on the challenges Moshi Monsters faced as the market shifted towards mobile gaming. He discusses the difficulties of adapting to new platforms and the impact of changing consumer behavior on the business's revenue.

"growth and then rocket ship and we thought ah we were going to be the next disney and we had opportunities to sell the business for hundreds of millions of dollars and i was like no thank you you know..."

19
41:00 - 43:50
2:50 duration515 words

The Emotional Toll of Business Failure

Michael opens up about the personal struggles he faced during the decline of Moshi Monsters. He shares how his identity was intertwined with the success of the company, the stress of layoffs, and the importance of having a supportive community during tough times.

"product market fear and yeah on a personal level what was because i mean that is an even higher high to come down from right in terms of your identity is like intrinsically connected to this company a..."

20
44:14 - 45:08
0:54 duration180 words

The Birth of Calm

Michael recounts how his struggles led to the creation of Calm. He describes a pivotal moment when he began to understand the value of mindfulness and meditation, inspired by a friend's encouragement and his own experiences with stress.

"wow yeah i am i think when we are struggling in life we instead of addressing the issue uh we mask it don't we we seek things that avoid whatever the challenge is and for some people it's drugs for so..."

21
45:11 - 46:22
1:11 duration229 words

A Transformative Solo Retreat

In this segment, Michael talks about a solo retreat in the Austrian Alps that changed his perspective on life and business. He describes how taking time away to meditate and reflect helped him clear his mind and led to the realization of the potential for a mindfulness app.

"through it you know one of the best businesses to ever set up is one where you're scratching your own itch and you understood and i didn't know what meditation was or mindfulness but my very dear frie..."

22
46:24 - 47:44
1:20 duration288 words

The Idea Behind Calm.com

Michael shares the story of how he and his friend Alex discovered the domain calm.com and the vision they had for building a business around mindfulness. He reflects on the initial skepticism they faced and the eventual decision to invest in the domain.

"and research papers and i realized that you know this is science mindfulness is a way of rewiring the human brain what if we could make this simple and relatable and accessible to everyone this could ..."

23
47:49 - 49:14
1:25 duration283 words

Skepticism and Belief in Mindfulness

Michael discusses the societal skepticism surrounding meditation and mindfulness when they first started Calm. He reflects on how their journey was met with doubt and how they believed in the transformative power of mindfulness despite the challenges.

"so here is where mine and alex's paths kind across so i had left my company wallpark when i described there um and this was in the transition of me starting social change so i knew i had this thesis a..."

24
49:16 - 50:58
1:42 duration353 words

The Shift in Mental Health Awareness

In this segment, Michael emphasizes the importance of mental health and the societal shift towards recognizing its significance. He discusses the challenges they faced in promoting mental health awareness and the eventual acceptance of mindfulness as a valuable tool.

"look for those moments and we both felt society was going to shift we didn't think it would take as long as it did but we felt there was change coming the actual story um about how i felt when sean to..."

25
51:00 - 52:15
1:15 duration219 words

The Mission of Calm

Michael passionately articulates Calm's mission to address the global mental health crisis. He discusses the importance of helping individuals master their minds and the broader implications for societal issues like climate change and inequality.

"it took years but eventually uh it happened and now thank goodness we get it you know if people often say that there's a an often quoted stat that one in four people will suffer from mental health iss..."

26
52:18 - 53:39
1:20 duration248 words

Meditation as a Mental Upgrade

Michael explains how meditation can be likened to upgrading the operating system of the mind. He discusses the neuroscience behind mindfulness and how it can help individuals respond to life's challenges rather than react impulsively.

"about this as alex and the team do but we think it's a very important mission that we're working on i agree thank you i can't think of a more important one other than maybe climate change but you know..."

27
53:40 - 54:57
1:16 duration201 words

Building Mental Resilience

In this segment, Michael draws parallels between physical fitness and mental resilience, likening meditation to a workout for the mind. He emphasizes the need for attention and awareness in today's fast-paced world.

"it's a great way to upgrade your operating system you said so how does that work from a neuroscience perspective how is it upgrading my os what's happening well so this is this can get quite complex b..."

28
54:58 - 57:14
2:15 duration387 words

Optimism for the Future

Michael expresses his optimism about the future, highlighting the positive changes in society regarding mental health awareness. He reflects on the progress made and the importance of continuing to foster open conversations about mental well-being.

"argument what if there was a slight pause a fraction of a second where you held and you thought and you kicked in you your awareness enabled you to respond to that stimulation rather than reacting ano..."

29
57:30 - 58:01
0:31 duration110 words

From Survival to Success

This segment covers the transition of Calm from a struggling startup to a successful business. Michael discusses the importance of product-market fit and how they managed to grow their user base significantly before investing in marketing. He emphasizes the need for a solid foundation before scaling up.

"and also conversely was there a moment where you thought no so when we were out there on our surfboards and it was freezing cold and everyone thought we were mad waiting for that wave to come yeah we ..."

30
58:01 - 58:54
0:52 duration171 words

Innovating Sleep Stories

Michael explains how Calm expanded its offerings to include sleep stories, a response to user data showing high engagement at bedtime. He describes the creative process behind these stories, which blend soothing narration with sound effects to help users transition into sleep, highlighting the market potential of sleep-related content.

"years and years and we had no choice to make the business profitable we had to have an incredibly lean team there was only about six or seven of us for for a long time and we're running out of money a..."

31
58:54 - 1:01:02
2:07 duration422 words

Misconceptions About Sleep

In this segment, Michael addresses common misconceptions surrounding sleep and insomnia. He discusses the cultural shift in attitudes towards sleep, emphasizing its importance and the need for society to respect sleep as a vital component of health and well-being.

"we're very grateful to to vanessa and the penguin team and then we had a subscription business model so uh we put the price up from 10 a year to 40 a year which was a key tipping point because we didn..."

32
1:01:02 - 1:02:10
1:08 duration218 words

Returning to Basics for Better Health

Michael shares insights on how many of the solutions to mental health challenges lie in returning to basic human needs, such as proper nutrition, hydration, and sleep. He critiques the culture of complicating solutions and advocates for simplicity in addressing health issues.

"11 o'clock every night all around the world we saw this big spike in usage and we realized that people were listening to tamara's voice to help them fall asleep and we were like what don't do that tha..."

33
1:02:10 - 1:03:14
1:03 duration209 words

The Impact of the Pandemic on Mental Health

Michael reflects on the challenges faced during the pandemic, including personal struggles with health and the broader impact on society. He discusses the toll of prolonged screen time and the importance of maintaining mental health during difficult times.

"and then you're fast asleep and very few people get to hear the end of the story and this was just huge hundreds of millions of them have been listened to we've had massive amounts of press lots of ce..."

34
1:03:14 - 1:04:49
1:34 duration309 words

Burnout and Its Compounding Effects

In this segment, Michael discusses the concept of burnout, particularly in the context of the pandemic. He shares his personal experiences and highlights the collective stress faced by his team at Calm, emphasizing the need for awareness and support in addressing mental health challenges.

"well sleep has gone through a similar kind of metamorphosis in society as mindfulness has you know just a few years ago uh it used to be a badge of honor to show off how little sleep you got for somet..."

35
1:09:44 - 1:11:04
1:20 duration237 words

The Burnout Crisis

Michael Acton Smith discusses the pervasive issue of burnout, particularly during the pandemic. He shares his personal experiences with chronic stress and how it has affected not only him but also his team at Calm. The segment highlights the alarming rise in stress levels among employees and the importance of addressing mental health in the workplace.

"uh angle uh this has i think been one of the the toughest if not the toughest years that i've i've personally been through so many people as you've described they're staring at the screen every day en..."

36
1:11:04 - 1:12:50
1:45 duration368 words

Innovative Mental Health Solutions

In response to the burnout crisis, Michael shares the proactive measures Calm has taken to support mental health, including unlimited holiday and mental health weeks. He reflects on the importance of allowing employees to recharge and the positive outcomes of these initiatives, emphasizing the need for companies to prioritize mental well-being.

"we've been in this situation for 18 months and it's just gone on and on and on it's it's really affected everyone and we're seeing this now across pretty much every company at the start of the the loc..."

37
1:12:50 - 1:14:43
1:53 duration371 words

Foundations of Personal Well-Being

Michael outlines the four key areas essential for maintaining personal well-being: nutrition, exercise, mental health, and sleep. He emphasizes the significance of balancing these elements to foster a healthy lifestyle, which in turn enables individuals to support their families and teams effectively.

"in the history of the company because it gave the whole company a chance to properly step away and recharge their batteries knowing that there wasn't any calls they were missing or any important thing..."

38
1:14:43 - 1:16:18
1:34 duration271 words

The Importance of Meaningful Connections

Michael reflects on the value of meaningful relationships and how his focus on business has sometimes hindered his personal connections. He discusses the lessons learned during the pandemic about being a better partner and the importance of nurturing relationships for overall happiness and fulfillment.

"your friends and family and your your company and employees um one is nutrition what you put into your body number two is exercise how you move your body um uh so important number three is your mind t..."

39
1:16:18 - 1:18:00
1:42 duration294 words

Shifting Perspectives on Happiness

In this segment, Michael shares his journey towards understanding that true happiness comes from connections rather than material success. He discusses insights gained from studies on relationships and the impact of social connections on well-being, emphasizing the need to prioritize personal relationships over professional ambitions.

"romantic relationships yeah good good question i think we're we're similar and i think because i've been so obsessed and focused on my my business i haven't been the best partner to my girlfriends and..."

40
1:18:00 - 1:20:05
2:05 duration400 words

Effective Communication in Relationships

Michael and Steven discuss the foundations of successful communication, highlighting the importance of listening and understanding different perspectives. Michael shares techniques for improving communication with partners and teams, emphasizing empathy and the need for vulnerability in conversations.

"actually in our new york office and it was just no one was in the office and for some reason you know how like youtube loops through it stumbled onto one of his conversations and i just couldn't i was..."

41
1:20:05 - 1:21:43
1:37 duration288 words

Empathy and Mindfulness in Leadership

Michael explains how developing a meditation practice has enhanced his empathy and ability to connect with others. He discusses the shift from a self-centered approach to one that values understanding and responding to the needs of others, which is crucial for building strong relationships.

"that has been a massive learning for me and uh yeah i'm asking this question maybe because i want the answer for myself but i i i feel myself so much in your words which is knowing the right answer bu..."

42
1:21:43 - 1:24:11
2:27 duration429 words

Navigating Conflict with Compassion

In this segment, Michael shares strategies for navigating conflicts in relationships. He emphasizes the importance of pausing to listen and validate feelings rather than reacting defensively. This approach fosters understanding and resolution, highlighting the significance of effective communication in maintaining healthy relationships.

"if your girlfriend is asking you for a walk or if she is saying something to you you not only hear what she's saying you can understand what's behind it as well and i think that's important again not ..."

43
1:24:11 - 1:25:43
1:32 duration323 words

The Reality of Calm Founders

Michael addresses the misconceptions about the founders of Calm, challenging the stereotype of being perpetually calm and relaxed. He shares insights into the realities of running a successful business and the personal challenges faced, emphasizing that even those promoting mindfulness experience stress and challenges.

"i think um are very effective isn't it so true my girlfriend started to say something to me which really opened my eyes to this she said i just want to be understood and so i tried that as a technique..."

44
1:25:07 - 1:26:48
1:41 duration298 words

Mindfulness in Everyday Life

Michael Acton Smith elaborates on how mindfulness is not just about meditation but integrating it into daily life. He emphasizes the importance of weaving mindfulness practices throughout one's routine to enhance overall well-being and positively impact those around you.

"anyone's struggling with their relationship i'd suggest uh doing some homework with esther one might think that the founders of an app like calm that has reached so many people um and that continues t..."

45
1:26:48 - 1:27:51
1:03 duration210 words

The Impact of Calm on Lives

Michael shares the profound impact Calm has had on individuals worldwide. He highlights stories of users who have found solace and support through the app, illustrating its role in improving mental health and fostering resilience in challenging times.

"those of all the people around you i think like you know i always conclude this podcast with like you know thinking of uh something nice to say to the guest but in your case you've just done a tremend..."

46
1:27:51 - 1:29:14
1:22 duration270 words

Psychedelics and Mental Health

In this thought-provoking segment, Michael discusses his interest in psychedelics as a potential solution to the mental health crisis. He shares insights on how these substances, when combined with therapy, could unlock new avenues for healing and transformation.

"that thank you do you feel that i do we do as a as a team um we have what we call the warm fuzzies channel uh in our slack at work and we read one out in every big meeting of how calm has changed some..."

47
1:29:14 - 1:30:56
1:41 duration307 words

The Role of Pain in Growth

Michael reflects on the value of pain, both mental and physical, as a crucial signal for personal growth. He emphasizes the importance of acknowledging and addressing pain rather than ignoring it, using his own experiences with sleepless nights as an example.

"someone who's very interested and trying to support the mental health crisis in whatever way i can and actually one of the joint investments we have is um in a company called a tie i i heard about psy..."

48
1:30:56 - 1:33:03
2:06 duration342 words

A Legacy of Inspiration

In the closing moments, Michael expresses gratitude for the opportunity to share his journey and the impact of Calm. He reflects on the importance of purpose-driven entrepreneurship and the inspiration he draws from others, highlighting the collective effort to improve mental health globally.

"and uh also because christian anger mayor who's part of the company i met him years and years ago he came into the calm office like a tornado and i thought whatever he is on i want some of that and i ..."