All Segments
Eric Jorgenson — on Publishing, Progress & Reinventing the Playbook
15 segments available
Eric Jorgenson is (deep breath) an author, investor, writer, podcast host, online course creator, and the CEO of Scribe Media (**breathe out**). He joins the show to discuss the death of the marketing department, the changing nature of business-to-creator economics, the most impactful thing he learned from Balaji, the future of the publishing industry, and MUCH more! Important Links: - Website - https://www.ejorgenson.com - Twitter - https://x.com/EricJorgenson?s=20 - Fund - https://www.rolling.fun) - Scribe Media - https://scribemedia.com) - Money 20/20 Talk - https://www.ejorgenson.com/blog/creator-economics-money-2020) - The Thinker and The Prover - https://thinkerandprover.com) - Jimmy Soni & Liberty RPF — Unleashing the Future of Publishing - https://www.infiniteloopspodcast.com/jimmy-soni-liberty-rpf-unleashing-the-future-of-publishing-ep157/) Show Notes: 0:00:00 Intro 0:00:49 Main podcast 0:01:49 A Guide to Creator Economics 0:06:48 The Death of the Marketing Department 0:15:38 Creator x Business Partnerships 0:21:20 Why Some People Are So Reluctant to Embrace the New Playbook 0:24:50 How to Become More Open-Minded 0:30:30 The Anthology of Balaji & the Curation-Author Effect 0:37:28 How to Cultivate Good Taste & the Rise of Curation 0:41:36 What Balaji Taught Eric About Technology 1:02:08 How Eric became CEO of Scribe 1:04:58 Why Does Big Publishing Continue to Hold So Much Influence? 1:14:16 Helping the World Make Great Books 1:20:00 The Future of Books 1:26:07 Eric as Emperor of the World Books Mentioned: - The Almanack of Naval Ravikant: A Guide to Wealth and Happiness; by Eric Jorgenson - The Anthology of Balaji: A Guide to Technology, Truth, and Building the Future; by Eric Jorgenson - What Works on Wall Street; by Jim O'Shaughnessy - Invest Like the Best; by Jim O'Shaughnessy - The Beginning of Infinity: Explanations That Transform the World; by David Deutsch
Segments Timeline
The Importance of Curation
Eric Jorgenson emphasizes the significance of curation in today's content-saturated world, arguing that originality is overrated. He suggests that understanding and connecting existing ideas is crucial for progress, and that creators should focus on building relationships and leveraging technology to effect change.
"in an age where there is so much created curation becomes just as important as creation if not more important originality is absolutely a false god and you'll be a better artist if you just embrace th..."
Introduction to Eric Jorgenson
In this segment, Eric Jorgenson is introduced as a multifaceted individual—CEO of Scribe Media, author, and podcast host. The host expresses excitement about discussing Eric's insights on the creator economy and his recent talk at Money 2020, setting the stage for a deep dive into the evolving landscape of content creation.
"world well hello everyone it's jimo shy with yet another edition of infinite Loops today I have actually one of my favorite people the quadruple threat guy ericon oh man I don't even know where to sta..."
Navigating the Creator Economy
Eric shares key insights from his talk at Money 2020, outlining how creators can effectively scale their efforts. He discusses the importance of starting small with permissionless revenue streams and gradually building towards more integrated partnerships with brands, emphasizing the potential for creators to significantly impact purchasing decisions.
"time we always do so I thought the first thing that we could chat about because I think you did such a good job with it was the talk you gave at money 2020 which was kind of a howto for people who wan..."
The Shift from Marketing to Media Departments
Eric argues that traditional marketing departments are becoming obsolete, replaced by media departments that focus on building authentic connections with audiences. He explains how brands must compete for attention in a landscape dominated by creators and media companies, highlighting the need for genuine engagement over traditional advertising.
"thought was really interesting and that I subscribed to as well and that is the I mean Miriam uh Webster picked uh authentic as their word of the year um and I I thought that was really fitting becaus..."
Embracing Authenticity in Business
The conversation shifts to the concept of authenticity in the creator economy. Eric discusses how the rise of social media has changed the way audiences perceive brands, emphasizing that authenticity is now a key driver of trust and engagement. He reflects on the importance of aligning business values with personal authenticity.
"folks uh who are contemplating now and maybe even people who've already started you you you you did a you gave a pretty good playbook on on how you can build this out in terms of you know what's your ..."
Overcoming Reluctance to Change
Eric addresses the reluctance some individuals and businesses have in embracing new models of engagement and collaboration in the creator economy. He discusses the need for open-mindedness and adaptability in order to thrive in a rapidly changing landscape.
"friends who are of my generation and it's like to me this is just so incred obvious and and and like it there does seem I I hate using generational uh generalities because they're they're mostly wrong..."
The Anthology of Balaji
In this segment, Eric delves into the influence of Balaji Srinivasan on his thinking about technology and the creator economy. He discusses the 'curation-author effect' and how it shapes the way creators can leverage their platforms to build meaningful connections and drive innovation.
"before yeah and one of the things that I always say about uh my own career and and watching uh company succeed and fail was that it one of the things that really became apparent to me was agility righ..."
Cultivating Good Taste and Curation
Eric explores the importance of cultivating good taste in the age of information overload. He discusses how curation can enhance the value of content and the role of creators in filtering and presenting information that resonates with their audiences.
"perfectly into your two books right because the guys that you uh write about are Fascinating People just in and of themselves uh what what led you to to the first one which you did about noal which wa..."
Lessons from Balaji on Technology
Eric shares insights from Balaji about the intersection of technology and creativity. He emphasizes the need for creators to understand technological advancements and how they can harness these tools to amplify their impact in the creator economy.
"it I don't know how to define it I know how to appreciate it and I know how to encourage people to trust their taste um I think everyone I think everyone has a taste and if you have the courage to act..."
Becoming CEO of Scribe Media
Eric recounts his journey to becoming the CEO of Scribe Media, discussing the challenges and opportunities he faced. He reflects on the evolving publishing landscape and how Scribe Media is positioned to lead in this new era of content creation.
"ques impacted you the most like which one had the most profound effect on you as you were writing the book this is an easy one because I made it the entire first section of the book um it it is like t..."
The Influence of Big Publishing
In this segment, Eric discusses the enduring influence of big publishing houses and their role in shaping the industry. He examines the challenges independent creators face in competing with established players and the potential for disruption in the publishing sector.
"all day long but I want to get over to your your new job which I love the way you put it you manifest it into uh into being as the CEO of scribe book publish now scribe uh Char Ventures full disclosur..."
Creating Great Books
Eric shares his vision for helping the world create great books. He discusses the importance of storytelling and the role of authors in connecting with readers, emphasizing the need for quality content in a crowded marketplace.
"think that we broadly agree that um the future of publishing is going to be very different than the past um which leads to kind of like all sorts of questions in my mind and I want to get your view on..."
The Future of Books
The conversation shifts to the future of the publishing industry. Eric discusses emerging trends and technologies that are reshaping how books are created, distributed, and consumed, offering insights into what lies ahead for authors and readers alike.
"Jimmy Sony who I love his books as well we we were in a conversation and he quipped that if it isn't being discussed by the chattering classes at a Manhattan cocktail party they don't know it exists i..."
Eric as Emperor of the World
In a light-hearted conclusion, Eric humorously reflects on the idea of being 'Emperor of the World.' He shares his thoughts on leadership, creativity, and the responsibilities that come with influence in the creator economy.
"funny I mean that but that's the way it should be right I think that uh because there's so much as as someone who's written four books and loves books and um you know they are so near and dear to my h..."
Incepting Ideas for a Better World
Eric and his host engage in a light-hearted discussion about the power of ideas and kindness. They explore the notion of incepting positive thoughts in people's minds, emphasizing the importance of self-kindness and the potential of capitalism and technology to create a better world.
"that uh that the company uh is in its new Incarnation uh I think it's going to do super super well well I didn't even get to venture cap so I'm going to have to have you come back on because you're do..."