
56 segments available
Karren Brady is a businesswoman, Vice Chairman of West Ham, a mainstay on BBC One’s The Apprentice for many years, and at the age of 23 became the youngest person to run a publicly traded company when she was put in charge of Birmingham City Football Club. Topics: 0:00 Intro 01:21 Early years 10:15 How independence led me to success 12:58 What was the skill that made you stand out? 14:57 My first big deal 16:13 What was different about you? 20:58 Importance of being candid in business 25:11 Democracy within your business 27:29 Running West Ham United F.C 36:04 Do emotions compromise your decisions 39:17 Should clubs be more transparent? 42:52 Work and life balance 47:24 Sexism in football and the workplace 57:17 Your relationships 01:07:12 Is there a need to maintain desire? 01:08:31 Have you experienced anxiety? 01:09:24 Feminism & your milestones 01:14:02 What's your advice to young women 01:15:45 Our last guest's question Karren: https://twitter.com/karren_brady https://www.instagram.com/karren_brady_official Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast... Spotify - https://open.spotify.com/show/7iQXmUT... FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/steven-ba... Sponsors: Huel - https://my.huel.com/Steven Myenergi - https://bit.ly/3oeWGnl Vodafone Business - https://bit.ly/3Nagd1l
Karren Brady shares her early experiences that shaped her defiant nature and independence. From a young age, she exhibited a strong desire for freedom, often standing up for herself and refusing to take no for an answer. This segment highlights the importance of ambition and self-belief in her journey as a successful businesswoman.
"could you do me a quick favor if you're listening to this please hit the follow or subscribe button it helps more than you know and we invite subscribers in every month to watch the show in person i r..."
Karren reflects on her childhood and the independence she craved, recounting a story of defiance at a young age. She discusses how her upbringing, including her parents' influence and her experiences at boarding school, contributed to her strong sense of self and determination to carve her own path.
"so without further ado i'm stephen bartlett and this is the diary of a ceo i hope nobody's listening but if you are then please keep this to yourself [Music] karen hello stephen um i i've spent the la..."
In this segment, Karren discusses her time at boarding school and how it taught her resilience and discipline. Despite the restrictive environment, she learned valuable lessons about hard work and determination, which would later shape her approach to business and life.
"and my mum said you were always defiant you always had your own mind wanted to do your own thing uh thought you knew best cut my own hair when i was six we had a um a school photo the next day and i d..."
Karren talks about the influence of her parents on her character development. She highlights her father's work ethic and her mother's nurturing nature, explaining how these traits instilled in her a strong sense of self-esteem and the drive to succeed.
"i guess i always felt that i had something to say and even at a young age i wanted to say it and i didn't care who heard it or how you know i just felt i wanted to stand up for myself i have no idea i..."
Karren reflects on her journey of self-discovery and the importance of identifying core values. She emphasizes that understanding her ambition, determination, and integrity at a young age laid the foundation for her future success in business.
"one of my suspicions when i was trying to piece together this this little bit of defiance puzzle was um reading about your dad and how much of a sort of hard-working autonomous man he was and how hard..."
In this segment, Karren discusses how ambition can develop over time. She shares her experience of realizing her strengths and how that realization fueled her desire to pursue a successful career, despite not having formal qualifications.
"was a big part of what was missing in his life and i guess he maybe he thought if you have a great education you don't have to work so hard you don't have to start so much at the bottom i think that w..."
Karren recounts her entry into the sales industry, where she discovered her resilience and determination. She explains how her experiences in tele sales shaped her understanding of business and the importance of building relationships.
"to keep going but i left school at 18 i had no levels in a levels as they were in those days but i had no qualifications but what i had worked has something really important and that is i'd worked out..."
Karren emphasizes the significance of personality in business success. She shares insights on how being personable and resilient can lead to better outcomes in sales and relationships, highlighting her own experiences in the industry.
"something i just i was trying to piece please um put two kind of dots together there boarding school a very restrictive place the antithesis of like freedom your childhood sounded like you had quite a..."
Karren discusses the lessons learned from her early career in sales, including the importance of perseverance and adapting to challenges. She reflects on how these experiences laid the groundwork for her future endeavors in business.
"things and the sort of repressive attitude of wearing the same thing doing the same thing doing what you're told not being able to explore things you're interested in and none of us could wait to none..."
In this segment, Karren shares the story of her first encounter with David Sullivan, a pivotal moment in her career. She discusses how her sales skills led to a significant business relationship that would shape her future in the industry.
"approaching it in the way it needs to be approached which is a real discipline as opposed to saying i don't want to do it and i'm not going to do it there's a difference you said earlier about how you..."
Brady recounts her pivotal moment of closing a significant advertising deal with David Sullivan. She explains her strategy of persistence, preparation, and the art of persuasion that led to a successful pitch. This segment illustrates the importance of relationship building and confidence in business.
"of my life i agree also because i don't have the qualifications so it's there yeah yeah and it's a good place to start i don't know about you but i'm not particularly creative i couldn't have done any..."
In this segment, Karren reflects on her mindset when facing rejection in sales. She emphasizes that hearing 'no' is not a dead end but an opportunity to find alternative solutions. This philosophy of resilience and independence has been crucial in her entrepreneurial journey.
"it was a good time so you meet david sullivan and he's quite well he's not spending on radio at the time when you met him and he's kind of against it i hear yeah he didn't think it particularly worked..."
Karren discusses the significance of building lasting relationships in business, particularly with David Sullivan. She highlights how trust and mutual respect have been foundational in their ongoing partnership, showcasing the value of maintaining strong professional connections.
"i think the package was i can't remember it wasn't a lot of money and it wasn't a multi-million pound deal that someone had to really think about it i pitched it just that it would be an impulse it co..."
Brady explains how fostering a candid atmosphere within her organization is essential for growth. She advocates for open communication and the importance of listening to diverse opinions, which contributes to a healthy business culture and effective decision-making.
"at west ham some 30 years later that is pretty um incredible did he know you were coming that day to pitch he booked in a meeting to see you i can't remember i think i'd booked in a meeting whether he..."
In this segment, Karren differentiates between leadership and management. She emphasizes that true leadership involves vision and the ability to inspire others to share that vision, rather than merely managing tasks and goals. This insight is crucial for aspiring entrepreneurs.
"happen it wasn't a case of well we'll we'll see but i'm the kind of person that never hears the word no when someone says no to me i don't hear no i hear find another way to get what you want and that..."
Karren discusses the necessity of collaboration in decision-making processes. She believes that involving various stakeholders in discussions leads to better outcomes and a stronger organizational culture, highlighting the importance of teamwork in achieving business goals.
"the better people say to me you know what what is an entrepreneur well an entrepreneur is someone that just spots a gap in the market for a service or a product that that is either not available or av..."
Brady emphasizes the importance of listening as a leader. She shares her approach to creating an environment where team members feel valued and heard, which fosters trust and encourages open dialogue. This segment underscores the role of empathy in effective leadership.
"growing a great business being candid you said that talk to me about how candid you are in business very i think it's important i have a great candid atmosphere at west ham i want people to say what t..."
In this segment, Karren discusses how to encourage candid conversations within a business. She highlights the importance of making team members feel safe to express their opinions, even when they differ from leadership decisions, to promote a culture of innovation and improvement.
"candid and i think candid is good and how do i go about creating a candid culture in my company say if i've you know i'm running a business and i want people to be more candid what what what do i do a..."
Karren shares her belief in the power of gut instinct in decision-making. She explains how her past experiences inform her intuition and how following her instincts has led to successful outcomes, while also acknowledging the need for input from her team.
"really important so say someone's in the board room with you and they they say something which is maybe even negative towards a decision you've made i guess you've got to be cautious of your reaction ..."
Brady discusses the importance of surrounding herself with a supportive team that shares her vision. She emphasizes the need for collaboration and the value of diverse perspectives in achieving business success, highlighting the significance of a positive workplace culture.
"tell you something i mean of course you have debates i want to do everything quickly i want to do everything with strength and power and purpose and others are like oh hang on a minute let's not go at..."
In this segment, Karren explains how she balances assertiveness with democratic principles in her leadership style. She discusses the importance of involving team members in decision-making processes to foster a sense of ownership and pride in their work.
"important so how much of an organization that you you run and what parts of it are a democracy because i'm trying to see that balance between you being assertive and making the call but also operating..."
Karren shares her approach to creating a workplace where employees feel proud and respected. She emphasizes the importance of team bonding and open communication, which contribute to a positive and productive work environment.
"that's how you breed great culture listening to people understanding the problems finding the solutions together having some fun while you do it so it's not all you know over charts and in in a very u..."
At just 23, Karren Brady shares her journey of taking over Birmingham City Football Club during its financial crisis. She recounts how she persuaded David Sullivan to buy the club and her determination to run it, highlighting the challenges and excitement of managing a football club at such a young age.
"i just realized i'm playing at your stadium oh is it in the um the soccer age yes yes hopefully that will uh sell it out for you but um no i just realized as you were talking then yeah you're playing ..."
Brady discusses the distinct nature of managing a football club, where the primary assets are people rather than products. She explains the importance of fostering a culture that values ambition and respect, and how her approach to management differs from traditional business practices.
"uh we went in there we we made so many mistakes but we had a great time it was such a fantastic experience you know to be given the challenge and chance of a lifetime to run a great business and chang..."
Karren Brady highlights the significance of kindness and respect in business management. She reflects on the tough decisions she had to make at Birmingham City and emphasizes the need to prioritize the well-being of employees while ensuring the success of the organization.
"achieve within our environment and that's why football is different because some people can't get their heads around the fact of what footballers earn and they begrudge it if they're not playing well ..."
Brady shares insights into the challenges of making personnel changes in a business. She discusses the emotional difficulty of letting go of long-term employees and the necessity of aligning skill sets with the evolving needs of the organization to ensure its success.
"as well as that culture what else was it that helped you take birmingham because your stint at birmingham is seen as being incredibly successful as you say like turn the club profitable for the first ..."
In a brief interlude, Karren Brady mentions Vodafone's humble beginnings and their evolution into a leading telecommunications company. She highlights their commitment to innovation and support for small businesses, showcasing their role as a sponsor of her podcast.
"right thing for the right reason and not for any other reason and i think one of the most important things in a people business is you must never underestimate the power of kindness being kind to peop..."
Brady discusses her partnership with Myenergi, a company focused on renewable energy solutions. She introduces their solar-powered diverter, the Eddie, and emphasizes the importance of sustainable practices in everyday life, encouraging listeners to consider eco-friendly options.
"to innovate ever since they supported the very first sms text over 2g and most recently they've made history again this time through 5g internet with the uk's first holographic call but what i love ab..."
Karren Brady reflects on the emotional aspects of leadership, particularly in the high-pressure environment of football. She discusses how she manages her emotions and the importance of understanding the emotional needs of others in her decision-making process.
"installing in my home soon i think david sullivan and when he described you and much the reason why he had this has this huge admiration for you is exactly that i think he in an interview said you're ..."
Brady explains that every decision she makes at West Ham United is aimed at making the fans proud and ensuring their success. She discusses the challenges of balancing business decisions with fan expectations and the importance of transparency in her role.
"with so i'm not emotional from that point of view when you take on a football club as well and you've worked in football clubs for what two decades three decades three three decades now you're dealing..."
Karren Brady addresses the critical role of transparency in football management. She reflects on the recent European Super League controversy and emphasizes the need for clubs to communicate openly with their supporters about decisions that affect them.
"fan base isn't of any football club isn't a fan base that's educated on business and finance and the inner workings of a club so there's lots of like misconceptions about the decisions that are being ..."
Brady discusses her approach to communication at West Ham United, emphasizing the importance of allowing the team and manager to speak on behalf of the club. She highlights the balance between transparency and not overwhelming players with external pressures.
"it makes it worse do you have an objective at west ham to um be more transparent the recent event that comes to mind around transparency in football is obviously the european super league thing where ..."
Brady shares her thoughts on work-life balance, contrasting her early career experiences with today's more flexible work environments. She acknowledges the importance of flexibility for both herself and her staff, advocating for a more rounded life that accommodates personal and professional commitments.
"in the office so much well the thought of cooking and eating at home never occurred to me i'd always grab something on the way in or the way out would never the thought of actually buying food because..."
Karren Brady discusses the challenges of balancing family life with a demanding career. She reflects on the importance of prioritizing family when necessary and the lessons her children learn from having a working parent, emphasizing the value of independence and ambition.
"and i think technology has changed how we all work i mean you know you're getting up at six o'clock in the morning to be in the office at seven and staying till eight o'clock at night you don't have t..."
Brady talks about the empowerment that comes with independence in her career, particularly the ability to say no to opportunities that don't align with her goals. She contrasts this with the early stages of her career, where saying yes was essential for growth and exposure.
"it's a sort of relief and sure my kids will always say i worked throughout their whole growing up but they learn different things from a working parent the ability to be independent have uh ambition t..."
Karren Brady recounts a pivotal moment at a panel in Saudi Arabia where she asserted herself against a male colleague who interrupted her. She emphasizes the importance of standing up for women's rights and being respected in professional settings, showcasing her commitment to gender equality.
"to do it and you tend to enjoy that balance of your life a lot more we met in saudi arabia for anybody that doesn't know that was the first time we'd met and i'd watched you on you know tv growing up ..."
Brady shares her experiences as a woman in football, recalling the sexism she faced when she first entered the industry. She reflects on her determination to pave the way for other women and the importance of equality and respect in the workplace.
"professional way it wasn't in a it was the most classy like wonderful polite way to destroy someone [Laughter] that's why i said to my team after i was like she the way she did it was so like classly ..."
Karren Brady discusses the challenges faced by working mothers and the societal perceptions that often undervalue their contributions. She stresses the need for women to use their voices to advocate for change and support future generations in overcoming these barriers.
"you think it's so important to you in particular i think because look at 23 i was given the challenge and chance of a lifetime and i took that and i knew that that started with someone having trust in..."
Brady highlights the different expectations placed on successful women compared to men, particularly regarding family responsibilities. She points out the societal tendency to question women about their children while overlooking similar inquiries for men, advocating for a shift in these narratives.
"generation who's gonna do it one of my guests pointed out to me um a couple of weeks ago that when a woman is successful and she's a mother people always ask the question like oh my god how do you how..."
In this segment, Karren Brady critiques the tendency to ask women about their children when they achieve success, labeling it as a lazy question. She contrasts this with how men are rarely asked similar questions, emphasizing the need for a shift in perspective on women's roles in business and family life.
"an easy thing to ask a woman and that's the lazy question you know where your kids what do you do with your kids how do you manage with your kids it's a bit like when whenever you know whenever there'..."
Karren shares her personal experience of balancing her career with family life, particularly in the context of her long-term marriage to Paul. She reflects on how their roles have shifted over the years and how they support each other's careers while raising their children. This segment highlights the importance of mutual respect and understanding in a partnership.
"pretty bad um and it started to show a little bit really over the last two months i go to the gym about 80 percent of the time so i track it with 10 of my friends in a whatsapp group and this tracker ..."
Karren discusses the dynamics of her long-term relationship with Paul, emphasizing the importance of candid communication and mutual independence. She explains how their careers have evolved together and how they respect each other's space, which contributes to a healthy partnership.
"being such a career-driven person um who's had these fairly all-consuming jobs throughout the years you know it's funny when i there's an interesting thing that happens in the comments section when i ..."
In this segment, Karren emphasizes the significance of being candid in relationships. She shares insights on how honesty about preferences and feelings can prevent resentment and strengthen bonds. This discussion serves as a reminder of the importance of open dialogue in maintaining healthy relationships.
"and uh he was traveling around playing at different clubs playing for his country and i was the one staying at home looking after the kids having my career and and working around that and he was the o..."
Karren reflects on the foundation of her family life, highlighting the importance of shared values and experiences. She discusses how her family remains a priority, even as her children grow older, and how laughter and companionship are central to their relationships.
"so i always say to paul it's much better if he's not there because i want to get up at four o'clock in the morning have a bath put the lights on turn the television on leave when i want then get back ..."
Karren talks about the necessity of having personal space and independence within a marriage. She explains how both partners can thrive when they respect each other's individual interests and commitments, leading to a more fulfilling relationship.
"everything we do together is is really important and i have to say if you said to me you got one day left on the earth would you do with it i'd want to spend it with my husband and my two kids because..."
In this segment, Karren discusses the concept of love languages, particularly focusing on acts of service. She shares how small gestures, like helping with daily tasks, can strengthen relationships and demonstrate care without the need for grand romantic displays.
"i'm like why don't you say hate the opera i couldn't think of anything i'd rather do less because when he finds out actually hate the opera and then or all you find out you've got to go more to the op..."
Karren and her host explore the idea of maintaining desire and excitement in long-term relationships. She suggests that shared experiences and spontaneity can keep the relationship vibrant, even after decades together.
"uh i say to him oh i've been invited to go um to to buckingham palace for um dinner with the queen and it's white so i'm not going to that i'm not a white tie no i'm not getting a white town and he wo..."
Karren shares her perspective on mental health, discussing her resilience and ability to focus on tasks without dwelling on negative emotions. She reflects on the importance of recognizing bad days while maintaining a proactive approach to challenges.
"yeah definitely versus forever because as you say with the opera i then have to try and live out this life right now exactly exactly and i think it's important to have your own space and your own frie..."
Karren defines her understanding of feminism, emphasizing equality and the importance of women's rights. She addresses the misconceptions surrounding feminism and advocates for equal treatment and opportunities for women in all spheres of life.
"we we don't worry about anything we don't say don't worry about anything we don't sweat about stuff uh you know i don't care if he doesn't pick up his socks interesting the whole world is not going to..."
Karren Brady shares her perspective on maintaining romance and connection in a long-term relationship. She emphasizes the importance of experience-led activities, like their memorable tour of Thailand, and highlights their favorite getaway, Soho Farmhouse, where they enjoy simple pleasures like long walks and good food.
"date nights i don't know is there something that i should be thinking about when i get through well i think from our point of view our kids are grown-ups every night's a date night for us but i think ..."
In this segment, Karren discusses her views on mental health, revealing that she hasn't personally experienced anxiety or depression. She reflects on the importance of resilience and how her focus on tasks has shaped her approach to challenges, while also acknowledging the growing conversation around mental health.
"this is kind of a fairly new conversation that's happened in the last 10 years but have you had experiences with things like anxiety or depression within your own mental health no i haven't maybe i ha..."
Karren Brady defines feminism as the pursuit of equality, emphasizing that it does not mean seeking more than men or harboring anti-male sentiments. She discusses the stigma surrounding feminism and advocates for men to embrace feminist ideals, highlighting the ongoing gender pay gap and the need for equal treatment in the workplace.
"mother um has an aunt has a sister has a cousin has a female in his life that should want them to be treated equally i mean it's a it's a truth for every pound a man makes one makes 86 p and it's gonn..."
Karren reflects on her journey of success and the continuous ambition that fuels her. She expresses pride in her achievements and the importance of maintaining momentum in her career, while also challenging the notion that ambition is synonymous with ruthlessness.
"what's driving you now what's the thing flipping the duvet and getting you out of bed if you've surpassed all those ambitions i mean the toughest thing about being a success is you've got to keep on b..."
In this segment, Karren discusses her contentment with life and her lack of material desires. She shares her philosophy on living fully without the burden of societal pressures, emphasizing that happiness comes from within and that she wakes up each day without anxiety.
"is there a goal or an ambition for you or is it more of the same is that the do you have like when you think okay 10 years from now i've never had that i've never set milestones i mean i did have when..."
Karren offers empowering advice to young women starting their careers, encouraging them to seize opportunities and embrace failure as a part of growth. She stresses the importance of self-advocacy and the regret that comes from not taking risks.
"probably enough amen i'm reflecting on 19 18 19 year old karen that starts at saatchi and and then the person that sat in front of me today and i'm wondering based on that full life and that experienc..."
Karren reflects on her life experiences and the importance of sharing one's story. She discusses how sharing can inspire others and provide personal insights, while also expressing her desire to lead a quiet life focused on inspiring others rather than seeking personal fame.
"honor and pleasure to speak to you because yeah i was in my team now i've had this like weird captivated crush on you ever since i saw you in saudi arabia because of that strength and that your wisdom..."