All Segments
How I Make $1.2 Million A Year From This Podcast | E94
16 segments available
This weeks episode entitled 'How I Make $1.2 Million A Year From This Podcast' topics: 0:00 Intro 01:57 1. Consistency 06:20 2. Getting your podcast discovered 09:24 3. Maintaining a high quality of work 12:54 4. Money 22:29 5. Why I started and new reasons to keep going Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644 Spotify - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/steven-bartlett-56986834/ Sponsors: https://uk.huel.com/ https://myenergi.com/?utm_source=steven_bartlett&utm_medium=referral&utm_campaign=podcast http://fiverr.com/ceo
Segments Timeline
The Truth Behind My Podcast Journey
In this segment, Steven Bartlett introduces the episode by sharing the origins of his podcast and the misconceptions surrounding it. He emphasizes that while podcasting is often seen as a labor of love, it has become a significant revenue stream for him. He promises to reveal the financial realities of podcasting and the non-financial benefits that have transformed his life.
"this week we're going to do something different on this podcast this podcast is about this podcast so many of you have asked me questions about this podcast how it works how big the team is how we pic..."
The Power of Consistency
Steven discusses the importance of consistency in podcasting and how it has been a game-changer for his show's growth. He reflects on his early struggles with maintaining a regular publishing schedule and how committing to a consistent release every Monday led to a tenfold increase in audience growth. This lesson extends beyond podcasting, highlighting the value of consistency in all areas of life.
"diary of a ceo i hope nobody's listening but if you are then please keep this to yourself [Music] so here's the thing i started doing this podcast three or four years ago with a 90 pound microphone th..."
Expanding Your Audience Through Guests
In this segment, Steven shares how inviting guests onto his podcast has significantly contributed to its growth. He explains that initially, his solo episodes limited his reach, but by featuring diverse entrepreneurs and inspiring individuals, he was able to tap into new audiences. This approach not only enriched the content but also made the podcast more enjoyable for him and the listeners.
"it teaches you faster than everybody else it compounds growth and as it relates to content and building audiences it helps to establish a cadence which keeps them coming back for more if your podcast ..."
Balancing Quality and Consistency
Steven addresses the challenge of maintaining high quality while being consistent in podcast production. He emphasizes that while consistency is crucial for growth, it should not come at the expense of quality. This segment highlights his commitment to delivering valuable content while ensuring that the podcast remains engaging and informative for listeners.
"achieved in two ways as i said by bringing guests in but also by having the youtube channel there's a lot of content discovery happening on youtube every time you watch one video it recommends another..."
Investing in Quality Production
In this segment, Steven Bartlett outlines the significant investment he made in equipment and team to elevate his podcast's production quality. He shares the journey from a hobby to a professional endeavor, emphasizing the importance of high-quality production in achieving his podcasting goals.
"it's not happened a lot i've got to be honest maybe three or four times um in almost 100 episodes but it's an important point and i think having a standard drives all of the other work you do up so ev..."
Monetization Myths in Podcasting
Bartlett discusses common misconceptions about making money in podcasting, revealing the typical revenue models and their limitations. He explains how traditional advertising methods often fall short and the need for innovative approaches to monetize effectively while maintaining quality.
"with made a shopping list of all the equipment we would need to make a high quality production and the total for all that equipment came to roughly 4 000 pounds i saw that list and i said to jack jack..."
Cutting Out the Middleman
In this segment, Steven Bartlett explains his strategy for monetizing his podcast by cutting out middlemen in advertising deals. He highlights the importance of directly connecting with brands to ensure fair compensation and maximize revenue potential, challenging the conventional wisdom of podcast monetization.
"read on google when i was starting out with my podcast that you could make 25 to 50 per 1000 downloads which meant if you got 100 000 downloads per episode i'd make 2 500 to 5 000 somewhere in that ra..."
Pitching to Brands
In this segment, Steven details how he crafted compelling pitches to five companies he valued. He emphasizes the importance of authenticity and personal connection in securing sponsorships. By showcasing his genuine use of their products, he successfully garnered support for his podcast, illustrating a proactive approach to brand partnerships.
"enough to cover my costs so i cut out the middleman here's what i did i made a list of five companies that i genuinely use every single day and have done for years companies that have helped me in var..."
The Power of Authentic Sponsorships
Steven discusses the significance of authentic sponsorships in his podcasting journey. He highlights his relationships with brands like Huel and Fiverr, emphasizing that they allow him creative freedom and maintain the integrity of his content. This segment underscores the value of genuine partnerships in building a successful podcast.
"replied one of them was the ceo of a company called huel a guy called julian hearn and he called me the next day offering to support me this podcast he knew i'd been a customer for three years because..."
Sustainability and Brand Alignment
In this segment, Steven introduces his newest sponsor, myenergi, and discusses the alignment of their values with his own. He shares his commitment to sustainability and how it influences his brand partnerships. This highlights the importance of shared missions in creating meaningful sponsorships that resonate with his audience.
"back to the podcast i actually asked julian the ceo if i could invest in the company too and i ended up being a pretty significant investor in the business and i also now sit on the board too so a rea..."
The Financial Success of Podcasting
Steven reveals the financial success of his podcast, projecting over $1.2 million in revenue for the year. He reflects on the skepticism he faced when starting and how he proved the naysayers wrong. This segment serves as a testament to the potential profitability of podcasting when approached strategically.
"relationship with my energy has got closer and closer and closer and i'm now involved in a lot of other things within that business too i asked all of my sponsors for a 12-month contract which allows ..."
The Deeper Purpose of Podcasting
In this concluding segment, Steven shares his initial motivations for starting the podcast and how they have evolved. He contrasts the depth of connection he experiences through podcasting with the fleeting nature of viral video content. This reflection emphasizes the profound impact of meaningful storytelling and audience engagement in his work.
"my last point is a bit of a bonus point and that's about why i wanted to do the podcast in the first place and since launching it the new reasons why i carry on doing it um i started the podcast becau..."
The Power of Reflection
Steven shares how podcasting has encouraged him to keep a diary, leading to greater self-awareness and personal growth. He explains that reflecting on experiences allows individuals to extract valuable lessons, enhancing their understanding of themselves and the world. This practice, he argues, is beneficial for anyone, regardless of whether they have an audience.
"the depth much more enjoyable um it was having a greater impact and when i'm producing content that i hope will help people i think of it in terms of the time it takes me versus the impact it has and ..."
Building Confidence Through Content Creation
In this segment, Steven highlights the unexpected benefits of creating content, such as improving communication skills and building confidence. He encourages listeners, especially the younger generation, to engage in content creation as a means to enhance their speaking abilities and social skills in today's media-driven world.
"recommend that everybody does that journal have something where at the end of the week or at the end of the day whenever you want to do it you reflect on the experiences you've had and you extract the..."
Friendships Born from Vulnerability
Steven discusses how inviting guests onto his podcast has led to genuine friendships. He shares personal anecdotes about connecting with guests on a deeper level, illustrating how vulnerability fosters strong relationships. This segment emphasizes the social benefits of podcasting beyond professional networking.
"on was you genuinely make amazing potentially lifelong friends there's this ted talk i watched probably about four or five years ago and it's um i think it's called like the 35 questions to fall in lo..."
Future Plans for the Podcast
In the closing segment, Steven outlines his ambitious plans for the future of his podcast, including live events and enhanced production quality. He reflects on the success of his recent live event and expresses excitement for upcoming projects, reinforcing his commitment to consistency and growth in his podcasting journey.
"wanted this podcast today to be about i wanted you to know that you can start your own podcast and even if you don't go for the full production studio like i have you can make enough money to live off..."