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How Zepto Became India’s Fastest Growing Startup
Aadit Palicha

How Zepto Became India’s Fastest Growing Startup

Apr 18, 2025

Key Takeaways


Imagine ordering groceries and having them show up at your doorstep in just 10 minutes. That’s the promise of Zepto, the fastest growing e-commerce company in India. In this episode of How To Build The Future, Garry sits down with Aadit Palicha, the co-founder and CEO of Zepto, to discuss how they got started in a Whatsapp group, what it’s like going up against incumbents like Amazon and Zomato and how the future of e-commerce is changing in the age of intelligence.

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Chapters (Powered by https://chapterme.co/) -
00:00 - Intro
01:33 - Customer Backward
03:02 - Jared Friedman
06:03 - Kirana
08:58 - Do Things That Don't Scale
11:05 - Dark Store
14:51 - Bumps
19:36 - Other Options
21:38 - Product Market Fit
24:06 - Is Zepto A Success?
27:58 - Unique Advantages
29:53 - Vision
33:43 - AI
37:02 - Advice

Video