Jay Reno is the CEO and founder of Feather. Feather is a furniture subscription service. They were in the Summer 2017 batch of YC.

https://twitter.com/jayjreno

You can check out their furniture at LiveFeather.com and if you live in LA, SF, or New York you can try out the service.

https://www.livefeather.com/

The YC podcast is hosted by Craig Cannon.

https://www.livefeather.com/

Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/

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Topics

00:00 - Intro

00:20 - Opting out of owning furniture

6:00 - Feather's prototype

8:50 - How much did he make from his MVP?

9:30 - How many products did they have?

11:45 - Legacy competitors

13:35 - Changing branding from RentFeather.com to LiveFeather.com

15:30 - Customer interviews and learnings

18:00 - Scaling a company with physical products

21:00 - Why expand to other markets vs focus on one?

23:30 - Who to hire and when in a logistics-heavy business

25:40 - Unexpected learnings from scaling Feather

27:25 - Feeling his role change over time

29:15 - Counterintuitive advice

34:50 - Advice for YC founders after Demo Day