"It was the summer I turned 15. A magical season for me because that year I discovered exactly what I wanted to do with my life. It was more than a young boy's mere pipe dream of a distant hazy future...."

"training and I was crazy for it. The next morning, I couldn't even lift my arm to comb my hair. Each time I tried, pain shot through every muscle in my shoulder and arm. What's wrong, Arnold? My mothe..."

"on this image and worked and grew, the more I saw it was real and possible for me to be like him. People around me predicted that it could happen within 5 years. But I didn't think I could wait 5 year..."

"winds up pursuing over the next three decades. It's exactly what happens in the book that I'm holding in my hand. Arnold lays out what he learned to get to the top of this very unusual and frankly wid..."

"this helped lay the foundation for my later thinking. It's not your body, Arnold. Your body can't change that much from one day to the next. It's in your mind. On some days, your goals are just clear...."

"parents too. It seemed they always wanted to see me. Then when I was around, they had nothing to say. I grew accustomed to hearing certain questions. What's wrong with you, Arnold? Don't you feel anyt..."

"the principles of strict discipline that bodybuilding taught me, I can prepare myself for anything. I was just on stage at an event with my friend Eric, who's the co-founder and CEO of RAMP. When I lo..."

"been. And so when he turns 18, he has to go to serve in the army. Uh it says one year of service was obligatory in a Austria. And there's two kind of contradictory traits of Arnold that you'll see her..."

"that extra hour that no one else had gotten in just to be ahead of everyone else. What separates the champion from the guy that is second best or the loser is the person who really has the psychologic..."

"into it originally because it was expedient. There was no initial theory involved. I worked out from 9 to 11 in the morning and then again from 7 to 9 at night. I couldn't believe the results. And the..."

"different. He must have some kind of special sauce. And he says the exercises he named were not different than the ones that I was doing, but he did them in a different way. His number of repetitions ..."

"new members to my gym. In almost no time, I built the membership from 70 to 200. I also began to understand that bodybuilding was just show business. If I expected it to make it big in this field or a..."

"was at this time. I never went to a competition to compete. I went to win. I became a total animal. If you tuned into my thoughts before a competition, you would hear something like, I deserve that pe..."

"training and keep trying. I was determined and constant. I never wanted to pause or stop training. I trained 12 months of the year. So, most other bodybuilders at the time would take like a month or t..."

"attention. Axon ads are full screen videos that are watched for an average of 35 seconds. Retention that blows other ad platforms out of the water. You can launch on Axon in minutes. You set the goal ..."

"have a crazy story for you uh that I got to tell you about real quick. There's this guy named Todd Graves. I did an episode of Founders on uh on him. The episode winds up getting back to Todd Graves. ..."

"give up, brainwashing himself to believe in himself. He says stuff like, "Nothing ever happens unless someone pursues a vision fanatically. A man of passion rides a mad horse." There was like a dozen ..."

"thigh muscles such a shock that we couldn't walk right for a week. We could barely crawl. Our legs had never experienced anything as tough as those 55 sets. We made it a regular thing. We brought girl..."

"thoughts to enter your mind. When I went to the gym, I got rid of every alien thought in my mind. I knew that if I went in and I was concerned about bills or girls or let myself think about any other ..."

"bodybuilding is happening in Venice, California. So, of course, Arnold gets there. He continues to compete. When he gets to America, he actually decides to he meets this girl that's really special to ..."

"about this. He goes, "I always wrote down my goals. I had to make it very specific." So all those fine intentions were not just floating around. It might seem like I was handcuffing myself by setting ..."