"if you want to make more money you might want to consider doing this so number one is hold that thought for just a second because the thing that comes before that is this grow of yours oh God this is ..."

"this conversation and they're considering listening for the next couple of hours based on everything that you do for the millions of entrepreneurs that follow you that read your books can you tell me ..."

"at zero yeah what is it that they're typically coming to you to help them with so if you were one of them yeah what is it that they want from Alex hzi I think it's um there's what they think they want..."

"when to quit so I think there's the there's like the math behind it and the math I think is pretty straightforward so like when do you quit your business I like you've saved up three to six months of ..."

"first one sounded like it was written by your like amigdala like the Fierce and the second one was pure like prefrontal cortex it was all logic yeah and I'm wondering you know as you're going into tha..."

"when you're thinking about what to pursue so say you've left the job you've quit the thing when you're thinking about what to pursue how much of that is a decision derived from self-awareness because ..."

"someone walks up to you in the street and they say Alex what idea should I pursue I've just quit my job yeah right so I would say um business idea is typically come from one of three PS so it comes fr..."

"um sometimes one of the biggest drivers it's like you had an eating allergy and you couldn't find pancakes that dealt with your specific eating all and you bet that there's a decent amount of other pe..."

"breathing example with your nose it's funny because if you had sat down and said to me Steve I've made these like breathing nose strips um they are better they're 20% more durable they expand your nos..."

"there about the reason why the story was so much more compelling it was back to the amigdala it was back to emotion right and it's funny because we we said a second ago that when someone's thinking ab..."

"is then so I've got my idea what do you think the cheat code is in 2025 to win at the game of attention like there's got to be some new rules here because we've got AI we've got new platforms we've go..."

"this overarching point you said there about being yourself as I was thinking about it I was thinking gosh do you know what the thing that all of my favorite creators and the Really successful creators..."

"they were willing to say that for the first time ever right I posted it on my LinkedIn and it was 50/50 yeah I'd say it was actually more like 80% of people were either neutral or pissed off and 20 ye..."

"Founders feel like they have to learn this lesson themselves is because everything you've just said is an unknown unknown like they don't even know that they don't know it so they stumbl they hire the..."

"something as well the other Epiphany Revelation I had was the star hired Stars yeah right and so I think of her name's casy leison of the 10 people she then hired nine of them became the best people i..."

"another quality of really successful Founders that I've noticed which is what you just said is the ability to have the hard conversation sooner and in my first um in my Folia where there's firsttime F..."

"easiest to train up yeah okay one of the things that's so Central to that is we were saying about giving people feedback and I wrote down most companies and most entrepreneurs and Founders are scared ..."

"interesting because it goes back to something you were saying earlier where you were saying specifics versus vague yeah prefrontal cortex versus amigdala like insult is amigdala totally can't do anyth..."

"is requires them to know if the person's not bullshitting and also to know like what metrics matter right cuz someone could sit in an interview if for my firsttime founder say a bunch of big complicat..."

"from that amazing company to come join our garage where we're building this new startup it would change our fortunes but how how do I get a truly exceptional person who is being paid [ __ ] tons of mo..."

"companies lean too far either way yeah I have actually fairly strong opinions on this oh great so I actually think it's um and I was talking to the CEO of butcher boox about this particular thing um l..."

"at the very beginning which is um starting from first principles which is what are the few things I know to be true and then basically forgetting everything else and when you build from those assumpti..."

"you want and using AI it returns many images for you to choose from if you're watching see how quick and easy it is and you can try it yourself for free the customizable templates mean you or anyone i..."

"graph of yours oh God yeah and I think for any founder starting a business it's important to for them to understand this cycle um I think you call it like the crash burn cycle or something because if ..."

"your hypothesis that you put in that first um Pitch deck to come true and even when customers are telling you that you were wrong you try and force the [ __ ] hyp yeah but when when your game is to be..."

"finding them and hiring them and this crazy thing happens when you do that is it propagates I a players then want to work with a players they also hire a players and it spreads I think it was this vid..."

"exceptional person when you're faced with that Paradox of what do I do with my profits Mak so much sense one of the big things I hear from Founders that they don't appreciate is to go for a long perio..."

"failure being so unbelievably important because what me and you both do right now is going to get old yeah like you know mean and we probably both watched the people that came before us fade into irre..."

"your blood sugar then there's the at home blood sample which is really easy and analyzes your body's blood fat and of course the famous blue Zoey cookie which tests your metabolism oh and I can't forg..."

"which display should we use and they'll say to me this one or this one right and I remember replying to them and saying I don't know and you don't know but here's a system to find out we're going to c..."

"questions that I often get as well is um I need a mentor people kids will come up to you and say I'm sure they say it to you all the time will you be my mentor yeah do mentors matter so to I I'll expl..."

"from going through that [ __ ] and and being able to distill the essence like Richard Fryman and then share um there is a group of people that just spend their whole life reading books yeah posting ab..."

"what you do but you know what conditions you were in when you made this Rule and also you know how to break it and when to bend those rules and so if you build something when you built it from those r..."

"someone's just copying your step five you should be at total piece because they don't know yeah the the foundations that would lead to the next step and that's what we see as podcasts podcast is copy ..."

"into your work to say the least um you have a wonderful partner who seems to be aligned I know oh super okay good she's hardcore so let's go through it work life balance SL hard work love and happines..."

"religion I looked at a lot of different things and this is common for people at that age and um I I came up with a mantra for me at that time which was [ __ ] happiness now people then hear this and I..."

"social media especially if you become a bigger Creator to actually just listen how you feel every day can I can I throw something out that I think might like so this blew my mind so I was in around th..."

"learning um because if we think about what learning is it's that you're exposed to new conditions that over time change your behavior and so you are different now than you were 10 years ago because yo..."