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Etsy focussed on supply/sellers first
2 segments available
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Segments Timeline
Immersing in Seller Needs
In this segment, the speaker discusses Etsy's early focus on understanding the seller side of the marketplace. They emphasize the importance of immersing themselves in the sellers' environments, conducting studio visits, and observing their processes to gain insights into their needs. This foundational approach helped Etsy develop a rich understanding of their sellers, which was crucial for the platform's success.
"we really focused heavily on the seller side so the supply side of the business early on we really immersed ourselves in who sellers are what they need and how what they need maybe differs from what t..."
Creating a World-Class Buyer Experience
Following their deep understanding of sellers, the speaker outlines the next phase for Etsy: crafting a world-class buyer experience. This focus is essential for driving sales and ensuring that the platform not only meets seller needs but also attracts and retains buyers, ultimately benefiting the entire marketplace ecosystem.
"deep and Rich understanding of our Sellers and then the the next phase was really how do we create a world-class buyer experience that ultimately drives sales for our sellers foreign"