Our special guest in today’s episode of If Not Now Wen is Ash Maurya. Ash is the author of two bestselling books “Running Lean” and “Scaling Lean” and is also the creator of the highly popular one-page business modeling tool “Lean Canvas”.

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a continuous innovation framework that synthesizes concepts from Lean Startup, business model design, jobs-to-be-done, and design thinking.

A leading business blogger. Ash's posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups and has consulted to new and established companies.

Ash is passionate about giving back and sharing his knowledge to serve the entrepreneurial ecosystem and create more successful entrepreneurs. He is such an inspiration, and I know you are going to love this episode and get so many amazing takeaways.

We talk about:
🔹 Recognizing patterns in the start-up process
🔹 The 3 stages of the entrepreneurial journey
🔹 Early mistakes for founders to avoid
🔹 How to structure your pitch so that you can discuss pricing with ease
🔹 Defining success and the American Dream

Ash has such a transparency and self-awareness and has so much insight to share. He has such a big heart and is driven to help more people enter this profession and be successful doing it. Tune in to the full episode right here.

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Wen's Story
As an accomplished dealmaker in a fast-paced, technology business environment, Wen has extensive experience in enterprise B2B business development. She has managed hundreds of sales members across the North America region, with experience and specialization in hardware, software, and service-based products and business models for small to large-cap businesses.

Her strategic insight and knowledge in corporate marketing strategy as well as her own startup journey have prompted her to take that experience to contribute to the start-up ecosystem and support entrepreneurs in their business pursuits. For the past two years, Wen has worked as a start-up strategist with Austin International Accelerator to support founders with their Go-to-Market strategy, especially on how to articulate their core value proposition and communicate effectively.

Seeing the success of many of her clients, Wen founded INNW Institute with a mission to help start-up founders reach their dreams. Utilizing a tried and tested framework for investment pitches, INNW Institute provides customized deliverables through its Perfect Pitch Process.

Wen holds an MBA degree from Duke University and a Master’s in Marketing and Advertising from the University of Illinois, Urbana-Champaign. She firmly believes that learning never stops. She is dedicated to sharing her insights to help you make your startup vision come true through highly effective investor decks and presentation pitches.

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Our Mission
Best prepare entrepreneurs to effectively communicate their business stories to investors, partners, and customers.

Our Vision
Create a world where no dream is left unpursued

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Visit our website: https://www.ifnotnowwen.com/