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Zynga Founder: Consumer Is Not Investible Right Now - Thats Why You Should Build It

Zynga Founder: Consumer Is Not Investible Right Now - Thats Why You Should Build It

14 segments available

Mark Pincus is the founder of Zynga and author of "Life at the Speed of Play: Launch Products People Love", which distills the product philosophy and founder playbook he developed across five companies. In this episode of the Main Function, Pincus sits down with Garry to talk about consumer in the AI age and why the opportunity has never been greater. https://www.lifeatthespeedofplay.com/ Apply to Y Combinator: https://www.ycombinator.com/apply Work at a startup: https://www.ycombinator.com/jobs 00:00 — Intro 01:09 — Why Mark wrote the book 03:44 — Three eras of the Internet 04:22 — How Napster started social networking 06:19 — The Opus 4.5 Moment 09:46 — Proven, Better, New 12:59 — Why Investors are wrong about consumer 14:07 — The distribution problem 16:36 — Killing your ego to kill bad ideas 18:41 — When the fish are running 21:23 — Founder Mode is for everyone 28:13 — Tokenmaxxing 37:04 — Intelligence on tap 38:41 — The business plan of free

Segments Timeline

1
0:00 - 1:09
1:09 duration181 words

Intro

"Even though consumer is arguably not investable right now, the opportunity has never been greater to offer people a new, you know, internet treasure, reinvent some service that we thought was over or ..."

2
1:09 - 3:44
2:34 duration462 words

Why Mark wrote the book

">> Yeah. Yeah. And make something you love to start with. >> That's right. Yeah. I mean, maybe we start there. I mean, you know, why'd you write the book? What's the the core motivation? I mean, you'v..."

3
3:44 - 4:22
0:38 duration100 words

Three eras of the Internet

">> it feels like the third time that we're about to enter a new era. When I started my first company, Freeloader, in 1995, it was just the web and trying to convince people they might want to use this..."

4
4:22 - 6:19
1:57 duration365 words

How Napster started social networking

">> Well, the first thing I'd say is I traced the beginning of social networking to Napster, which Sean Parker started. He worked for me as an intern when he was 16. So, you remember that first moment ..."

5
6:19 - 9:46
3:26 duration680 words

The Opus 4.5 Moment

"what are some things you know when you reflect on that like and then you see you know we're sort of a few years off of the chat GPT moment but now you know I would say that we're uh in the opus 4.5 an..."

6
9:46 - 12:59
3:13 duration603 words

Proven, Better, New

">> That's right. Yeah. I don't know. Maybe we should use that right now. Is that like a good example? Like how would you do proven better new for this idea of like just always on AI intelligence that ..."

7
12:59 - 14:07
1:08 duration228 words

Why Investors are wrong about consumer

">> And why did they want them to pivot to enterprise just because that's more fundable right now? That's what investors want to invest in. >> So, you know, what's your sense? I mean, >> I was I was on..."

8
14:07 - 16:36
2:29 duration523 words

The distribution problem

">> By hooker by crook, I'd try and figure out how to get distribution. I mean, ideally, there's like some viral hook inside of it. Can I get people to email their friends? >> Well, what about when tho..."

9
16:36 - 18:41
2:04 duration384 words

Killing your ego to kill bad ideas

">> This is actually a really important part of the process. I feel like it's you know understanding that new will not work and then not getting demoralized about like how do you do it or how you know ..."

10
18:41 - 21:23
2:41 duration534 words

When the fish are running

"When you've got that heat, that true signalance right, you don't have to tell anyone to work harder or faster like >> everyone sees it. I call it the fish are running. Like when the fish are running, ..."

11
21:23 - 28:13
6:50 duration1319 words

Founder Mode is for everyone

">> Basically, what you're mentioning there sounds a lot like Brian Chesy's founder mode in a way. >> I can always hear him saying like, Gary, leadership is presence, not absence, right? And that's lik..."

12
28:13 - 37:04
8:50 duration1728 words

Tokenmaxxing

"people but you're not getting the output of a thousand people >> yeah then something's not adding up yet >> I mean I would I would say like I feel like I'm getting that and like you know my open sourc..."

13
37:04 - 38:42
1:37 duration341 words

Intelligence on tap

">> might be and that might be the time machine moment is to come back to today and say >> remember when we didn't understand that this was intelligence I think you said on tap like water right and we'..."

14
38:42 - 40:35
1:53 duration348 words

The business plan of free

"business plan of free. If you want to say like what what do you always know is better? Free, >> right? And it's one of the rules of the internet. Like anything that can be free will be free. >> And my..."