"okay thanks everyone for coming we were delighted to have a mark cholesky with us um he's just written a book faster higher stronger brought people around here like books like this because it looks a ..."

"sure of the career trajectory and how you came to write the book so my joke is this is bringing together the I'm trying to bridge the nerd jock divide here I started my career at Sports Illustrated wh..."

"really illuminate in the book is to find sort of marginal gains over your competition you have to look much deeper you have to look towards science and technology and towards not just doing the basics..."

"thing that we all face and all the things we do business one I was right they you know if if we could go if we could morph ourselves back to 1996 and launch a website we'd be in pretty good shape righ..."

"athlete without these days without you know these using these training techniques I think it's really hard to be I mean I think I think it's probably easier to be a world-class athlete with great gene..."

"abilities and discus cribe that yeah so helling Helen Glover's this woman's name she was a field hockey player in the UK and she was a good field hockey player but not a great one the UK in the run-up..."

"there are things genetically they're genetically determined like body size and height that East African runners tend to have they're they're pretty small they they have really thin calves there have b..."

"think that fins had some genetic advantage I think frankly we we look for these just so stories and it's just it's a much more complicated question know which is interesting okay switching over to tra..."

"was players just one of those funny moments it's like hello like I've run more distance than you do that I go for a run because like we're not training to do the same thing right there then you had th..."

"so some examples they before the Olympics they spend a lot of time with Adidas and some university researchers track cyclists they do a warm-up and then they go to a holding area before the race and t..."

"but it can't hurt and then now it's kinda booked you know it's gotten to the point where there's a cult around it almost you know people are you know willing to ascribe benefits to the British trainin..."

"France you know now that sorry it's a so um get back to the concept of sport specific training yeah you talk you have some fun examples of the hammer or the or the volleyball team yeah so we don't pra..."

"sharing players but and then the special tool that's helping people with their cognitive football IQ oh yes I made an impression on me but ya know it's so so two things again on Skylar's ition the the..."

"it's it's a flying plane they do four flying planes you know is genius is that that people pay them for it yeah yeah but yeah it's they do for flying planes they do it for doctors and you know I think..."

"kind of by the way a couple the quarterback - you mentioned from the Texas small Football League in the last couple years luck Tannehill rg3 rg3 who grew up in this sort of playing these tournaments w..."

"you see if they slept yeah these weren't small they weren't improvement these were like 10 15 percent improved yeah so the Giants have been and I've read about this they've really looked at this most ..."

"some work on that but the Giants have really so speaking of sleep in getting tired you talked a little bit about athletes who are working to train their brain - if - for for being able to perform long..."

"just wants to prove it once preserve me right so if I start out running 5k and halfway through you pull up next minute car it's like hey we're gonna run 10k today actually yeah first of all I'll slow ..."

"[Laughter] our brains are you know for all bits amazing about our brains we're so easily manipulated we're so easily manipulated if you tell me you if he is some of these deception studies if you tell..."

"ya know which is great um dad that's why I drink like data analysis in sports dorka Palooza dorka Palooza the that's of Bill Simmons as a sports writer for grant landcom now he dubbed that's the MIT S..."

"and most franchises frankly had no idea what to do with this so we've met with at least two companies that are in taking NBA data and and processing it and and it's unbelievably interesting because fi..."

"this movement because you know baseball again is where the certain the baseball is easy because it's state-based it's very discrete moments basketball is continually moving and fluid soccer football h..."

"some in the past like just any let anybody do anything because at least you can be sort of internally consistent in sort of thinking about it more in talking to people you know to argue by analogy whi..."

"or 85 feet to first base red blood cells he's just another example of that right so we're totally cool with people living in altitude because we don't feel like we should let people okay so okay so ho..."

"with others the world anti-doping agency actually looked into banning altitude tents and and they had that conversation for a long time and in talking to some of these altitude researchers one thing t..."

"but it is at the end of the day it's just we its we decide on a set of rules and ask everybody if I own the mini version of this house this summer spent three straight weeks in the mountains biking ca..."

"for the book his name's Andy Walsh she runs Red Bull actually runs this giant high-performance athletic program they sponsored hundreds of athletes around the world who are we talking about caffeine b..."

"what what what interesting trends are you looking seeing now that you think have you know that are worth watching go forward I mean I keep coming back to just we're actually really far behind in the U..."

"like Jeff how do you feel but like Jeff's initial ten yards sprint time has gone down ten percent he needs a break because he's not able to cover this winger with so we're two minutes into the game or..."

"which is inching questions yeah work I think I think we are David Epstein who"

"wrote another great book about sports science last year called the sports gene talked about it as the Big Bang of body types it used to be there are these amazing studies on morphology done over the c..."

"as again you watch this now 60s NFL games like the offensive linemen like the huge guys on the field are the size of like the tail bags not even right I mean yeah like like 6:00 to 2:30 was like a big..."

"information but nobody at the professional level is relying on a tool like Fitbit or up or FuelBand Jill I think we'll see that tomorrow morning well yeah I think those are huge questions I think that..."

"a tough negotiation I think yeah it's I mean I can't attribute it to anything other than like that's why we watch sports right we watch sports to see like if you watch sports really really carefully e..."

"it's just this thing that happens hey I will be honest that I don't know a super ton about them so I don't want to speak terribly authoritative Lee I mean there are some really interesting research on..."

"through so I can't really speak to any specifics on a specific plan but which one okay say Coleman Valley Road I mean look HGH and testosterone freakin work I mean there's no doubt that those anabolic..."

"programs we're like oh yeah yeah we're all different we're all individuals but it's we are crazily so some so the population in this room 65 or 70 there are five of us in this room likely who are very..."

"right I mean yeah I mean to a large extent yes yeah I mean it's yeah yeah I'll give her a ring after when we're when we're having drinks give me the phone I'll tell her you're totally right you know w..."

"athletes shift I think obviously we know all the youth participation numbers in soccer that's that's never really translated to anything at the world stage we're getting better Klinsmann's actually gr..."

"where does it end yeah I don't know I mean it's um so near the end of the book and the last chapter is on the limits of performance and Mark Denny who's another Stanford guy or at this kind of amazing..."

"I god only knows where I'll end up then you're in the book the odds of playing in the NBA go up massively with each inch so if you're if you're seven feet tall so first of all out there spin seven fee..."